Google News Initiative’s Post

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📰In 2022, French publisher Libération (“Libé”) worked with Google News Initiative to convert readers into paying subscribers. 📊 With Libé’s house-built datawall, non-subscribers share their email addresses to access premium articles. They then receive top articles, newsletters, and subscription offers. This helped Libé acquire 35K email addresses — an increase of 83%. 📧Libé’s “share with a friend” feature lets subscribers email articles to non-subscribers to view in their inbox on the publisher’s website. This helped Libé acquire 26K email addresses – an increase of 17%. 📈Overall Libé has grown subscribers 15% over the past 12 months. Get the full story on Libé’s work with GNI here: https://lnkd.in/e8u3yp4Y

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