I'm talking a lot to publishers about the value of direct deals and how to we make it easier to work more directly with buyers, pre and post sales. So much of direct advertising remains manual but it doesn’t have to be. A prime example is the number of emails and the amount of time spent on creative management. Automation can simplify direct advertising end to end and allow it to compete with the ease of programmatic. What’s the biggest roadblock to automating direct advertising?

Direct vs. Programmatic Advertising: Which to choose?" Direct Advertising: Manual, guaranteed, fixed pricing. Programmatic Advertising: Automated, flexible, real-time bidding. A quick tip: Direct for control, Programmatic for efficiency. What's your pick? Like if you found this useful, comment to share your preferred advertising strategy! #AdBuying #DigitalAds #MarketingStrategy

Just finished the course “Programmatic Advertising Foundations” by Matt Bailey! Check it out: https://lnkd.in/eF2phrV5 #programmaticmediabuying.

What Are “Adsterra 1000 Impressions,” and How Are They Lilnked to CPM Rates? A publisher’s income directly depends on how many times users will view this or that advertisement. When you put ads on your website, ad networks will pay you for ad views (or impressions). But not only. Advertisers can also pay for clicks and user actions. This way, a publisher’s CPM will consist of different type of earnings: from ad views, from clicks, and from conversions. In your publisher’s account, the CPM rate includes all types of payouts. Conversions and click are the highest-paid, so you might see your CPM soar one day 😉 But all those payouts will be distributed per 1,000 impressions. Concluding this part, let’s say that a CPM rate counts all types of a publisher’s earnings obtained within 1000 ad impressions. That’s why publishers are so passionate about getting massive but quality traffic. This tactic opens more opportunities to grow passive income from advertising.

Google Ads bidding strategies play a significant role in the Ad Rank auction. Unfortunately, many Google Ad managers waste entire budgets on the wrong bidding strategies. Understanding these strategies can protect your budget. Get insight on how to bid on Google ads by clicking the link and reading the full resource from the RivalMind insights. https://bit.ly/3Re0PXk

The Association of National Advertisers published a study highlighting inefficiencies and opportunities for marketers utilizing open web programmatic advertising. Encourage everyone to check out Jim Lawson’s blog outlining AdTheorent’s differentiated approach which delivers the value of open web programmatic for advertisers: https://lnkd.in/gkhUhcmC #programmatic #machinelearning #digitaladvertising

Just finished the course “Programmatic Advertising Foundations” by Matt Bailey! Check it out: https://lnkd.in/eF2g5dsf #programmaticmediabuying.