Mandy McEwen’s Post

How to get a 90% response rate on LinkedIn. ⤵ Video and audio messages. Life is noisy. LinkedIn is even noisier. And a lot of B2B sellers are just spamming inboxes, which is not great. So here’s what I recommend you do instead: 1. Send video messages via LinkedIn ↣ Quick Tip: Do this AFTER you make an initial introduction. Warm up your prospect first. 2. Send a voice note on LinkedIn This is even easier to do. ↣ Open your mobile app, go to a message, click on the microphone and record. Also recommend doing this after the initial intro. Here’s a script you can swipe that works for video or audio: 𝙃𝙞 [𝙉𝙖𝙢𝙚], 𝙄 𝙣𝙤𝙩𝙞𝙘𝙚𝙙 𝙩𝙝𝙖𝙩 [𝙞𝙣𝙨𝙚𝙧𝙩 𝙨𝙤𝙢𝙚𝙩𝙝𝙞𝙣𝙜 𝙥𝙚𝙧𝙨𝙤𝙣𝙖𝙡 𝙮𝙤𝙪 𝙨𝙖𝙬 𝙤𝙣 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙛𝙞𝙡𝙚, 𝙘𝙤𝙢𝙥𝙖𝙣𝙮 𝙪𝙥𝙙𝙖𝙩𝙚, 𝙚𝙩𝙘.]. 𝘼𝙩 [𝙘𝙤𝙢𝙥𝙖𝙣𝙮 𝙣𝙖𝙢𝙚], 𝙬𝙚 𝙝𝙚𝙡𝙥 [𝙞𝙣𝙨𝙚𝙧𝙩 𝙗𝙚𝙣𝙚𝙛𝙞𝙩]. 𝙮𝙤𝙪'𝙧𝙚 𝙥𝙧𝙤𝙗𝙖𝙗𝙡𝙮 𝙜𝙤𝙞𝙣𝙜 𝙩𝙤 𝙩𝙚𝙡𝙡 𝙢𝙚 𝙮𝙤𝙪'𝙫𝙚 𝙜𝙤𝙩 𝙩𝙝𝙞𝙨 𝙖𝙡𝙡 𝙨𝙤𝙧𝙩𝙚𝙙, 𝙗𝙪𝙩 𝙞𝙛 𝙩𝙝𝙞𝙨 𝙫𝙤𝙞𝙘𝙚 𝙣𝙤𝙩𝙚 𝙝𝙖𝙨 𝙞𝙣𝙩𝙧𝙞𝙜𝙪𝙚𝙙 𝙮𝙤𝙪 𝙖𝙩 𝙖𝙡𝙡, 𝙩𝙝𝙚𝙣 𝙡𝙚𝙩 𝙢𝙚 𝙠𝙣𝙤𝙬, 𝙖𝙣𝙙 𝙬𝙚 𝙘𝙖𝙣 𝙨𝙚𝙩 𝙪𝙥 𝙖 𝙩𝙞𝙢𝙚 𝙩𝙤 𝙘𝙝𝙖𝙩. This is a fast way to generate a response and makes you stand out from the sea of spam. Give it a try, let me know how it goes.

𝗗𝗼 𝘆𝗼𝘂 𝘂𝘀𝗲 𝘁𝗵𝗲 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝘀 𝗳𝗲𝗮𝘁𝘂𝗿𝗲 𝗶𝗻 𝗦𝗮𝗹𝗲𝘀 𝗡𝗮𝘃? Yesterday, I showed you an easy Sales Nav trick to find leads quickly. Part of that involved using your Personas in Sales Navigator. Have you done this? If not, watch this video and I’ll tell you how. Here are 5 ways you can use it in a Sales Nav lead search: 1️⃣ 𝗦𝗲𝗹𝗲𝗰𝘁 𝗬𝗼𝘂𝗿 𝗙𝗶𝗿𝘀𝘁-𝗗𝗲𝗴𝗿𝗲𝗲 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀: Choose each Persona to see who you are already connected to, then re-engage with them. 2️⃣ 𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝗦𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀: Look at the connections of a specific contact. I showed you this yesterday. You can check out that post if you missed it. 3️⃣ 𝗖𝗼𝗺𝗯𝗶𝗻𝗲 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗟𝗶𝘀𝘁𝘀 𝘄𝗶𝘁𝗵 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝘀: Pair one of your Account lists with one of your Personas. Then drill down even more using different filters. 4️⃣ 𝗦𝗲𝗮𝗿𝗰𝗵 𝗣𝗮𝘀𝘁 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀: Look for past employees of one of your customers that fit one of your Personas. 5️⃣ 𝗙𝗶𝗻𝗱 𝗔𝗰𝘁𝗶𝘃𝗲 𝗨𝘀𝗲𝗿𝘀 𝗮𝗻𝗱 𝗝𝗼𝗯 𝗖𝗵𝗮𝗻𝗴𝗲𝗿𝘀: Search for a Persona that has posted on LinkedIn, changed jobs, and is a 2nd Degree Connection. 𝗧𝗵𝗲𝘀𝗲 𝗮𝗿𝗲 𝗷𝘂𝘀𝘁 𝟱 𝗼𝗳 𝘁𝗵𝗲 𝟱𝟬𝟬 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝘄𝗮𝘆𝘀 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝘁𝗵𝗲 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝘀 𝗳𝗲𝗮𝘁𝘂𝗿𝗲 𝗶𝗻 𝗦𝗮𝗹𝗲𝘀 𝗡𝗮𝘃. Not to mention loads of other prospecting tricks you can execute with SN. If you have a Sales Nav license, there’s a really good chance you’re using about 15% of its capabilities. Let me show you how to maximize the rest so you can start driving high-value leads in the next 30 days. Send me a message. P.S. If you’ve never tried Sales Nav or LinkedIn Premium, I’ll include a link for a free 60-day Sales Navigator trial in the comments.

𝗬𝗼𝘂𝗿 𝗯𝗲𝘀𝘁 𝗹𝗲𝗮𝗱𝘀 𝗮𝗿𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗻𝗲𝘁𝘄𝗼𝗿𝗸. And most LinkedIn users are completely ignoring them. Here's the reality: Every connection you've made has immense potential. I’m not talking just about “LinkedIn connections” but actual human connections. Think about it. → They know you. → They trust you. → They’re willing to vouch for you. Here’s how to unlock this potential: Step 1️⃣ Build Your LinkedIn Network Start by adding everyone you've met to your LinkedIn network. This includes colleagues, clients, industry contacts, and acquaintances. Don’t leave anyone out. Step 2️⃣ Identify Key Connections Identify your best clients, supporters, past colleagues who love you, and those who are well-connected to your target audience. Step 3️⃣ Use Sales Navigator to Explore Connections Find their connections that match your ideal customer.  Watch the GIF on how to do this then follow these steps: →Choose a first-degree connection and type their name in the  “Connections of” filter. →Then select one of your pre-built personas to see their first-degree connections that match your ICP. →Add any other necessary filters. →Find the most active users by selecting “Posted on LinkedIn.” →Ask your first-degree connection for introductions to no more than 5 relevant people at a time. (Message me if you want the script for this.) Step 4️⃣ Monitor and Engage Track job changes with your high-value connections so you can reach out when the time is right. Regularly interact with their content and send them direct messages from time to time. You can also create a 1st-degree connection search, find those who fit your ICP, and re-engage with them. There’s so much you can do with your existing “connections.” 𝗕𝗼𝘁𝘁𝗼𝗺 𝗹𝗶𝗻𝗲: Leveraging your existing network isn't just smart—it's essential. And Sales Navigator makes it so easy. ↳Ready to unlock your network's full potential and master Sales Navigator? I have room for 1 more Sales Navigator Mastery client this month. Individual or team. Message me for more info.

Can you scroll your feed without seeing a selfie? Doubtful They're everywhere. More and more professionals are sharing selfies along with helpful tips. And guess what? It works. ↪ Is this the secret formula for viral success on this platform? Maybe not exactly, but let’s take a closer look at why selfies work… People do business with people they know, like, and trust. What better way to show your human side than a pic of yourself? 𝐈𝐭 𝐡𝐮𝐦𝐚𝐧𝐢𝐳𝐞𝐬 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝, 𝐦𝐚𝐤𝐢𝐧𝐠 𝐲𝐨𝐮 𝐫𝐞𝐥𝐚𝐭𝐚𝐛𝐥𝐞 𝐚𝐧𝐝 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡𝐚𝐛𝐥𝐞. But it's not just about the selfie. This isn’t Instagram. This is a platform designed for networking and helping others. Ultimately, everything boils down to 1 thing…. The VALUE that you bring to the table. When you share helpful tips, inspiring quotes, a story, or lessons learned, those are the things that truly make your selfie post impactful. So, show up, be genuine, and share the wisdom you've gained along your journey. Next time you’re annoyed with a selfie on your LinkedIn feed, give it a quick look to see if the content is worthy. And if you’re a selfie hater, you should post one next week ;) Curious to know, how much do you like or dislike selfies in your feed?

How do you generate high-quality leads? Here’s my top tip I revealed in Entrepreneur Media.  ↴ 𝗙𝗶𝗻𝗱 𝘆𝗼𝘂𝗿 𝘁𝗮𝗿𝗴𝗲𝘁 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝗲𝗻𝗴𝗮𝗴𝗲 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝗺. Your efforts will be futile if you don’t know where your audience is. ➸ Look at what and where they are posting. ➸ Engage with them on LinkedIn. ➸ Send a connection request after. By engaging with your audience, you build relationships. Relationships lead to better conversion rates. And for high-LTV businesses with longer sales cycles, relationship-building is a must. It’s how you build credibility and trust. Bonus tip: send a video or voice note to prospects to ensure high response rates. Full article below. ↓

PSA: You can leverage other people’s content to post on LinkedIn. And it can take you less than 5 minutes a day. Posting doesn't have to be hard. Steal these 5 quick content creation hacks:  ⇒ Step 1: Find content you like and think your audience would also like. This could be a LinkedIn post, blog, video, article, newsletter, tweet, podcast, whatever… Then, pick one of 5 ways to leverage your chosen piece of content: 1️⃣ Pick one tip you found the most helpful from the content and elaborate on it. 2️⃣ Ask ChatGPT to summarize the content, then edit it to match your vibe. 3️⃣ Extract the key points and make a bulleted list with your insights. 4️⃣ Turn these actionable steps into a compelling carousel post. 5️⃣ Create a video with the info if you’re feeling ambitious. This is what you call time-saving content curation. And as a bare-bones bonus tip #6… The ultimate time saver… 🦴Click the dang “repost” button. This means you get major brownie points for #5. Posting and sending videos gives you a powerful advantage. But, just posting every week also gives you a powerful advantage. Because guess what? Prospects DO look at your LinkedIn profile. Especially if you’re using LinkedIn for outreach. And if you haven’t posted in 2 months, it’s not a good look when you’re messaging prospects. ⇒ Want the playbook and training to generate consistent sales opportunities from LinkedIn? Send me a message and I’ll show you what we can do in the next 30 days. What’s your favorite way of leveraging the art of content curation?

42 days in Kona, 37 more to go. Believe it or not, I’m most productive and focused when I’m living in paradise. No distractions. No noise. No rush. Just the beauty of rainbows and sunsets every single day. Experiencing peace in nature inspires endless ideas and offers a level of clarity that's hard to find anywhere else. I’m off to my weekly farmers market run then back to work later. So excited to share with you soon what I’ve been working so hard on. I’m curious, how do you find your focus? P.S. All of these pics are from my front yard and back yard here in Hawaii. 🤙🏼

There are 774 million users on LinkedIn. Most of them don’t know how to leverage this platform. Don’t be one of them. Here are 5 quick ways you can level up your LinkedIn game, from my Forbes contribution. 𝟭. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮𝗻 𝗘𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝗛𝗲𝗮𝗱𝗹𝗶𝗻𝗲 This is Captain Obvious, but if your headline isn't engaging and doesn't provide value, your profile isn't getting seen. Period. 𝟮. 𝗚𝗼 𝗕𝗲𝘆𝗼𝗻𝗱 𝗬𝗼𝘂𝗿 𝗝𝗼𝗯 𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 Yes, sharing what you do is great, but what's even better is taking it a step further and saying exactly how you can help someone. 𝟯. 𝗦𝗵𝗼𝘄𝗰𝗮𝘀𝗲 𝗬𝗼𝘂𝗿 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘁𝘆 People do business with people they like. So don't be afraid to showcase your personality - authenticity will always help you stand out. 𝟰. 𝗦𝘁𝗼𝗽 𝗣𝗶𝘁𝗰𝗵 𝗦𝗹𝗮𝗽𝗽𝗶𝗻𝗴 Focus on building real, meaningful connections rather than hitting your prospects with a pitch. You'll generate better conversations that lead to more conversions. 𝟱. 𝗨𝘀𝗲 𝗦𝗮𝗹𝗲𝘀 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗼𝗿 Sales Navigator is the best prospecting tool for LinkedIn hands down. It allows you to create targeted prospect lists, create account alerts and so much more. If you don't have it yet, I'll include a link in the comments for a free trial. Do these 5 things right, and you’ll position yourself in the top 1% of users on this platform. I expand on these tips in the full Forbes article below.

You got the connection. Sweet. Now what? Keep the conversation going! It takes a minimum of 8 - 12 touchpoints before securing a meeting. Complex product? Try 18 touchpoints. You can’t afford to go silent after connecting with a LinkedIn prospect. The money is in the follow-up. If you pay attention to your prospects, you’ll find lots of triggers that make following up seem natural. Here are 21 follow-up triggers you can use today: Company 1. Hiring Salespeople: Indicates growth and potential needs for new solutions. 2. New Executive Hires: Signals possible changes in strategy and openness to new ideas. 3. Funding Rounds: Fresh capital often means expansion plans and increased budgets. 4. New Product Launches: Shows a company is actively developing and promoting new offerings. 5. Mergers or Acquisitions: Indicates major changes and potential new company needs. 6. Anniversary Milestones: Celebrating a milestone can be a conversation starter. Industry 7. Regulatory Changes: New regulations may create the need for compliance solutions. 8. Market Trends: Market shifts affecting their industry can create new opportunities or challenges. 9. Competitor Moves: Actions that might pressure them to adapt or innovate. Individual 10. Job Promotions: A recent promotion can open doors to higher-level discussions. 11. Role Changes: A role change may have fresh perspectives or needs. 12. Thought Leadership Content: Engage with their content and start conversations around it. 13. Thought Leadership Comments: If they leave a valuable comment on someone’s post, engage with that comment, then start a conversation. Events 14. Industry Conferences: Participation or sponsorship in events indicates active engagement and openness to networking. 15. Webinar Attendance: Joining webinars or online events can start a good follow-up convo. Technology 16. New Software Implementation: Indicates openness to new technologies and complementary solutions. 17. Tech Stack Changes: Changes in their technology stack may create opportunities. 18. Existing Tech Stack: Start conversations around existing technologies that they use. Intent-Based 19. Frequent Website Visits: Multiple visits to key pages on your website. 20. LinkedIn Engagement: Visits to your company's LinkedIn page, colleagues’ profiles, and engagement with your/company’s content. 21. Email Click-Throughs: Clicking links in your emails, especially those leading to product pages or resources. ➸ Now you have 21 follow-up ideas and 0 excuses. The more personalized you can make it, the better, and the more channels you use, the more likely you’ll get a reply. Guess where you can get notified of the bulk of these triggers? Sales Navigator! You can try it free for 60 days via my 🔗 below. P.S. What follow-up triggers did I miss? P.P.S. If your team is ready to drive consistent revenue with LinkedIn and you want a proven shortcut, send me a message.