From the course: Learning LinkedIn Sales Navigator

When to use LinkedIn and Sales Navigator - Sales Navigator Tutorial

From the course: Learning LinkedIn Sales Navigator

When to use LinkedIn and Sales Navigator

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- [Narrator] Both the LinkedIn and Sales Navigator offer incredible opportunities for salespeople to connect with the right decision makers. But how are they different? Well, LinkedIn is the place to build your professional brand, position yourself as a thought leader or content expert, and strengthen connections with those already in your network. Sales Navigator expands that reach and gives you access to the entire global network. With advanced filters and targeted search capabilities, you'll zone in on the right prospects and decision makers. With custom lists, Sales Navigator helps you to stay organized and stay on top of target accounts. And it gets better the more you use it. Sales Navigator will continue to learn and generate intelligence to help you prospect and surface new leads. Alerts will help you understand your leads' needs, and motivations, and find the right time to reach out. LinkedIn and Sales Navigator are intrinsically connected. The best approach is to use both for your sales success.

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