Under the supervision of the Product and Brand Marketing Leader, this role is responsible for developing the seasonal brand plans and product marketing plans working together with Uniqlo’s global headquarter in Tokyo, all US cross-functional teams, and when necessary, external partners and agencies.
In this role, you will primarily be working cross-functionally with Merchandising, PR, Visual Merchandising, Retail Marketing, Global Creative Lab and E-Commerce Teams.
Job Responsibilities:
Develop seasonal brand and product marketing strategies for Uniqlo and designer collaborations
Responsible for establishing the strategy and executing the key go-to-market tactics for the US to drive awareness and sell thru of key products
Collaborate with Global Marketing team and cross-functional US teams to co-develop season and weekly marketing plans
Provide direction and guidance on U.S. brand campaign, product copy, visual, and asset creation, and campaign rollout timeline
Establish understanding of Uniqlo LifeWear with breakthrough communication that elevates the brand and supports Uniqlo key attributes through product marketing communication
Ensure optimized product marketing communication for the US consumer for all product marketing materials
Lead the development of creative, event, influencer programs as needed
Conduct business analyses and post marketing campaign reviews
Develop and execute brand event in flagship store and online
Proactively leverage data, market insights, marketing tools and the spectrum of marketing channels to develop and execute impactful strategic recommendations
Meet deadlines, leading internal teams, accurately budget/forecast, campaign analysis, and tracking/monitoring.
Other duties as assigned
Frequent in person collaboration
Qualifications:
Bachelor’s Degree in Marketing and/or Communications required
Minimum 3-5 years’ experience of brand, product or retail marketing/communications
Experience with retail and consumer marketing required
Experience in event marketing is a plus
Strategic and creative thinker who is outgoing and an effective communicator.
Must possess strong presentation skills.
Excellent writing and organization skills.
Proven ability to work independently with limited day-to-day direction.
Must be detail oriented, resourceful, self-motivated, and proactive.
Skilled at managing projects - resources, assets, budget, information and timeline
Detail oriented, self-starter with a high level of accuracy
Ability to handle multiple projects and work efficiently and effectively
Salary: $108,000 - $120,000 annually*
*The offered salary or salary range is based on several factors, including, but not limited to, overall experience, relevant experience, education level, certifications, applicable skills and expertise, and location of the position.
As an Equal Opportunity Employer, UNIQLO USA does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state, or local law.
Seniority level
Associate
Employment type
Full-time
Job function
Marketing
Industries
Retail Apparel and Fashion
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