Marketing Strategy Manager, Content Planning

Marketing Strategy Manager, Content Planning

This role serves as an integral part in defining campaign planning for the Neiman Marcus brand. The role will work with cross-functional teams and support the development of brand, campaign, and audience strategies. Critical in this role will be leveraging all available data sets to best inform our strategies to review and analyze content performance and plan content for key customer touchpoints throughout the season.

JOB DUTIES

Content Strategy Development: Develop strategic content briefs and comprehensive plans tailored to achieve business objectives across seasonal campaigns, narrative-driven initiatives, 360-degree marketing endeavors for key brand partners, and multi-brand projects revolving around cultural moments. This encompasses the creation of:

• Strategies that leverage category, brand and product prioritization, consumer needs states, key audience segments and business valuation / market sizing to assess the opportunity
• Develop detailed plans incorporating clear objectives, content maps and flighting schedules, asset and deliverable requests, as well as KPIs to ensure precise delivery of the intended message to the appropriate audience across various channels.
• Communicate to the Channel Planning Manager who in turn creates planning and content flighting for specific channels (Site, App, Email, Social)
• Collaborate with our Analytics team on custom research, and source new methods to uncover insights in service of unlocking new ways to frame a project or develop insightful and inspiring briefs
• Conduct market research and competitor analysis to identify content opportunities and stay abreast of industry trends.

Communication: Share out briefs and plans, including:

• Coordinate with internal stakeholders to ensure timely delivery of content assets according to the content calendar.
• Leads bi-weekly content sprint briefing to channel owners and creative teams
• Leads weekly briefing of 360 brand partner initiatives
• Leads weekly cross-functional planning meeting with Visual Merchandising, Brand Experiences, Brand Partnership Marketing and Corporate Communications to capture inputs that inform 360 briefs
• Participates in monthly ESG team meeting to share communications plan updates and garner inputs for future ESG communications initiatives

Collaboration: Work closely with cross-functional teams including:

• Project Managers to ensure timely briefing of any project against expected seasonal in-market dates
• Creative teams to turn ideas into action, ensuring we create plans that maximize usage of creative assets across channels
• Work closely with site merchandising, category management, content marketing effectiveness and marketing channel owners (site, app, email, social, paid media, stores) to capture inputs that will inform content plans, and to share out plans once they are created
• Work closely with the Content Effectiveness Specialist to close our data loop and apply insights back into our strategies, including:
• Creating weekly business review with look back at performance and look ahead at upcoming priority messages and category and brand focus
• Creating a seasonal content effectiveness recap with key learnings that will be applied in the next season
• Partner with the Environmental, Sustainability and Governance (ESG) team to plan messaging that supports key sustainability and belonging initiatives into our seasonal communications plans
• Reports to: Senior Director, Content Planning and Effectiveness

PREFERRED QUALIFICATIONS

• 5+ years of experience in brand or marketing strategy and planning
• Strong creative and strategic thinker with the ability to problem-solve for multiple platforms
• Demonstrated understanding of marketing channels and media
• Strong communications skills, able to present briefs on a weekly basis to marketing and creative teams with confidence and clarity
• Ability to manage multiple simultaneous projects from concept to completion under tight deadlines
• Experience in the retail or consumer goods via a D2C model considered valuable
• Team player, able to form and foster relationships with internal and external partners
• Undergraduate degree in Business, Finance, Marketing, or Communications