Market Manager Emerging Brands - Las Vegas

This position will empower you to lead the business in one of the most dynamic and complex markets in the United States. As the Emerging Brands Market Manager of Nevada, you will have the unique opportunity to build and implement the on/off-premise business plan, ensuring our presence and growth in this vibrant market. You will work closely with a first-rate distributor partner, leveraging their expertise and network to drive success. This role allows you to bring your creativity to life, developing innovative strategies and solutions tailored to the Nevada market. Additionally, you will have the chance to develop and nurture a high-performing team that celebrates diverse thoughts, collaboration, and strategic thinking. As the market's expert for our business, you will play a crucial role in shaping our market presence and achieving our business goals..

What You Can Expect

Trade Development

• Develops rapport and personally calls on targeted on-premise & off-premise accounts. Must maintain and actively work the targeted account list.
• “Hand Sells” assigned portfolio of brands to targeted gatekeepers (retailers, bar owners/managers, and bartenders)
• Emerging Brands Portfolio Consisting of:Fords Gin, Gin Mare’, Chambord Liqueur, Slane Irish Whiskey, Glendronach, Glenglassaugh, Benriach, Diplomatico Rum
• Conducts wait staff training and coordinates brand education seminars in target accounts to create advocacy for B-F brands
• Secures B-F priority brand visibility, menus, and features in targeted accounts
• Analyzes data, including depletion reports, and converts insights into actions.
  
  

Market Planning & Evaluation

• Leads development and oversees execution for Emerging Brand platforms in On and Off Premise
• Working with Emerging Brands Regional Manager, State Manager, Operations Manager, and Field Marketing Managers, develops market plan for target accounts
• Works with distributor channel manager to set goals and tracking for distributor sales teams
• Serves as local “thought leader” for B-F Emerging Brands initiatives in market
• Monitors assigned B-F portfolio brand performance with the expectation of exceeding market segment trends. Reviews local market performance monthly and make recommendations on how to improve performance.
• Participates in on-going planning meetings with internal and external stakeholders as required
• Manages and maintains budget of T&E and TMF to within ~ 2%
  
  

Training & Coaching

• Serves as a field coach for agency partners with Emerging Brand Responsibility
• Responsible for training the distributor craft, off-premise, and on-premise teams on assigned B-F brands and their competitive set.
• Responsible for formal work-withs in the market with distributor sales teams a minimum of 5 days per month. This is in addition to your independent time in the market where you may encounter distributor reps on an ad-hoc basis.
• Completes ride-with contact report, works with distributor Division Manager, and copies RSM and State Manager on continuous improvement.
• Serves as B-F commercial team segment expert and coordinates training activities across the local B-F team.
  
  

What You Bring To The Table

• Sales professional with a minimum 3 years of experience in the beverage alcohol industry and/or beverage industry with demonstrated success meeting key metrics.
• Demonstrated entrepreneurial mindset and innovative approach to problem-solving
• This role must have strong, consistent presence in the market with key accounts and customers. Candidates must be able to travel and work nights and weekends as required.
• Proficient with Google Suite (Sheets, Docs, Slides), Microsoft Office (Excel, Word, PowerPoint), and ability to effectively use software and systems to assist with various aspects of commercial business operations, such as budgeting and planning.
• Demonstrated ability to build and maintain effective working relationships with key stakeholders.
• Demonstrated strong coaching and sales training skills.
• Enterprise-wide Mindset: Able to put the needs of the overall Brown-Forman business above the specific needs of the territory or team.
• Seeks out opportunities to collaborate with leaders in other channels, functions, and geographies to improve ideas and deliver better results. Keeps relevant parties informed of activity and seeks similar behavior from the local team.
• Must have a valid state driver’s license.
• Physical ability to lift 60 pounds.
  
  

What Makes You Unique

• Bachelors degree preferred
• Demonstrated knowledge of off/on-premise business and/or three-tier distribution system.
  
  

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Many Spirits, One Brown‑Forman- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.

Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown‑Forman.

Nothing Better- At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: USA & Canada Division

Function: Sales

City:

Las Vegas

State: Nevada

Country: USA

Req ID: JR-00007654