Growth Marketing Coordinator

IL MAKIAGE: GROWTH MARKETING COORDINATOR

We're looking for a creative & analytical rockstar to become our next Growth Marketing Coordinator. In this role, you will support end-to-end growth strategy for paid acquisition marketing campaigns across digital channels. You will support the creative pipeline, drive data-driven experimentation & optimize campaigns at scale.

RESPONSIBILITIES

• Support the growth strategy for certain IL MAKIAGE products across acquisition marketing channels, with a strong focus on paid social - as well as other online and offline channels (YouTube, direct mail, TV, etc.).
• Manage execution of campaigns, including creative development, asset development, ad operations, optimization, and results analysis.
• Drive creative strategy through consumer/industry research and quantitative analysis and identify key insights and pain points to optimize marketing creative.
• Own end-to-end creative development process for paid social ads, including ideation, asset development, creative briefs, mockups, copy writing, and more.
• Collaborate closely with creative team, including video editors & production team to develop a strong pipeline of high-performing visual assets and video ads.
• Monitor KPIs and own reporting to identify trends, analyze results and communicate campaign performance to broader team and senior leadership.
• Leverage results to make data-driven recommendations and develop iterations to optimize campaigns.
• Support revenue growth and creative innovation within your channel mix through a combination of creative strategy, campaign optimization and other growth tactics (e.g. landing page funnel testing).
• This role reports to a Senior Growth Marketing Manager.

YOUR BACKGROUND

• BA/BS degree in Business, Marketing or related field from a top university.
• Creative & analytical thinker: you are both right brained and left brained with the ability to think big picture and dig into the data to solve problems.
• Strong analytical skills: ability to leverage data to identify actionable insights and optimize campaign performance.
• Excellent critical thinking skills and high visual intelligence.
• Experience with paid social advertising, content creation, and/or A/B testing and experimentation is a plus.
• Excellent oral, written, and interpersonal communication skills, with the ability to get your point across in a succinct and professional manner.
• Self-motivated, highly organized & comfortable managing multiple work streams at once with high attention to detail. You thrive in entrepreneurial, fast-paced environments.
• Strong desire to pursue a career in marketing.
• Strong interest in the beauty industry, social media, and naturally curious about customer psychology.
• Passionate about working at IL MAKIAGE & joining a disruptive high-growth consumer brand.

WHO WE ARE: ODDITY is a consumer tech company that builds and scales digital-first brands to disrupt the offline-dominated beauty and wellness industries. The company serves over 40 million users with its AI-driven online platform, deploying data science to identify consumer needs, and developing solutions in the form of beauty and wellness products. ODDITY owns IL MAKIAGE and SpoiledChild.

ODDITY operates with business headquarters in New York City, an R&D center in Tel Aviv, Israel, and a biotechnology lab in Boston. Our culture is fast-paced, innovative, agile, and offers every team member the opportunity to drive a big impact.