Director Of Sales: Kroger Enterprise

Pete & Gerry’s is seeking a Director of Sales that will develop strategic plans that accelerate growth, drive share, expand distribution and elevate our partnerships across the Kroger Enterprise, both with the General Office (G.O.) and across all their division’s. This leader must successfully identify, plan, and communicate proactively both internally and externally.

This candidate must possess +7 years’ proven sales experience in a related position within the consumer products goods industry with direct selling responsibility. Previous selling experience, Market 6, Stratum, the JBP Process and across multiple Divisions of Kroger is essential. This position requires strong analytical/assessment skills, strategic selling, creative problem solving and strong communication skills. Demonstrated leadership, solid financial acumen, trade management, presentation skills and consumer/category insights are a must. A bachelor's degree with a focus in business is preferred.

In this position, you will be accountable for the achievement of specific goals/KPIs by developing customer relationships, leading internal support, and executing a trade marketing plan to drive sales, share, profitable growth, retail execution and expansion.

Role Description:

• Increase sales at the accounts through analytical and fact-based selling.
• Achieve assigned sales targets through the maintenance and expansion of distribution, merchandising and promotional activity for each assigned brand across the Kroger Enterprise.
• Build brand equity and profit, increasing the sales volume across our brand portfolio.
• Build strategic partnerships with customers by integrating the Company’s strategic initiatives, building upon your key customer(s) strategic mission and values across the General Office and all Divisions.
• Own and execute our specific trade strategies, by brand, working both internally and leveraging Stratum to better understand the lifts, HH’s, impact on our partners business and more. Accuracy in forecasting is essential.
• Collaborate across all cross functional teams – operations, supply chain, marketing, and additional sales team members to share best practices and create efficiencies in our processes and systems.
• Leverage insights to build joint business plans around consumer needs. Experience with IRI, Stratum and other data insights is a must.
• Build strong cross functional partnerships internally, and consistently share best practices to support your customer and PGO working with a high send of urgency across projects, requests, and deadlines.
• Ensure observance of safe work practices to include the immediate work area, visits to customer sites and operation of a vehicle used for company business.
• Manage day to day tactics with our internal team, our distribution arm and potential agency leadership through meetings, scorecards, and clear communication.
• Attends customer trade shows and industry events as directed by leadership.
• Comply with all company policies, instructions, and directions for the fulfillment of company objectives and to maximize profits from sales.
• Be alert to competitive products and merchandising practices; keep leadership informed.
• Prepare weekly sales reports and expense reports as required.
• Prepare and submit special reports, acceptance of products, or competitive conditions, as may be requested by management or as observed in the marketplace.
• Time in the trade is important and understanding/defining success in store, working with both our distribution partners, our customers, and our teams.

Role Requirements:

• Bachelor’s Degree required or equivalent work experience.
• Ideal Candidate resides near the General Office of Kroger
• +7 years sales experience, including experience with Kroger.
• Experience working within 8451, Stratum and IRI
• Excellent communication, training, and presentation skills
• Superior interpersonal and relationship building skills.
• Proficient in Microsoft Office, especially PowerPoint and Excel
• Must be self-driven, results oriented, and able to drive sales while working independently.
• Travel up to 35%.

Physical Requirements:

• Sit/stand for 8+ hours per day.
• Lifting up to 25 pounds
• Repetitive keyboarding