Brand Marketing Manager

Job Summary:

The Brand Marketing Manager will be responsible for working with Brand Marketing leadership to build and implement high-impact, cost-effective and scalable brand programming Verano’s CPG Brands. The Brand Marketing Manager will develop creative solutions, activation strategies and execute against tactical plans aimed at increasing brand awareness and penetration, garnering media attention, and ultimately driving consumer engagement and preferences for Verano’s brands.

Essential Duties and Responsibilities:

Brand Strategy

• the overall brand positioning, messaging and identity across all marketing channels
• cross-functionally with brand leadership and product development to effectively support the development and execution of brand programs Verano’s CPG brands.
• campaign development, advertising, key partnerships, collaborations, events, and marketing collateral as the steward of Verano’s CPG brands.
• market and competitive trends, consumer insights data, and steer ideation to craft compelling brand initiatives that drive audience growth + repeat purchasers.

Creative Execution and Storytelling

• closely with the creative team to develop compelling and impactful brand messaging and creative assets.
• on brand storytelling, ensuring consistent messaging and alignment across all touchpoint.
• creative direction and feedback to ensure brand integrity and differentiation in all campaigns.
• the production process for brand media assets, ensuring quality and timely delivery.

Minimum Qualifications:

• Bachelor’s degree in marketing or a related field.
• Minimum 4+ years of experience in marketing strategy and activation, with a track record of driving successful campaigns required.
• Strong strategic thinking and the ability to develop and execute comprehensive marketing strategies.
• In-depth knowledge of brand marketing principles, storytelling techniques, and creative execution.
• Excellent relationship management and interpersonal skills; the ability to work effectively cross functionally with product marketing, design, operations, and sales.
• Enthusiasm, commitment to excellence, comfort with challenging situations, desire to drive innovation and understanding of target audience.

Additional Requirements:

• Must be authorized to work in the United States.
• Must be 21 years of age or older.

About Verano:

Verano is a leading, vertically integrated, multi-state cannabis operator in the U.S., devoted to the ongoing improvement of communal wellness by providing responsible access to regulated cannabis products. With a mission to address vital health and wellness needs, Verano produces a comprehensive suite of high-quality, innovative cannabis products sold under its trusted portfolio of consumer brands, Verano™, MÜV™, Savvy™, BITS™, Encore™, and Avexia™. Verano’s portfolio encompasses 14 U.S. states, with active operations in 13, including 14 production facilities comprising over 1,000,000 square feet of cultivation capacity. Verano designs, builds, and operates dispensaries under retail brands including Zen Leaf™ and MÜV™, delivering a superior cannabis shopping experience in both medical and adult use markets.