Brand Manager

WHO WE ARE

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

WHAT WE’LL NEED

The Brand Manager reports directly to the company's Director of Brand Marketing. It is an important role within the marketing department, having 1-2 direct reports, supporting a network of 2,200+ restaurants, and helping to lead short-term strategic initiatives that will help grow the business and the brand.

The Brand Manager drives business results by leading components of the marketing plan and is responsible for the alignment with the cross-functional teams and external vendors to execute projects with excellence.

The key to success will be to support the creation of marketing strategies and programs that drive industry-leading growth, lead agency teams to award-winning creative, support the implementation of clear processes and plans of action to drive alignment, and to lead cross-functional teams to flawless execution.

WHAT YOU’LL NEED

Experience, knowledge, and accomplishments across a variety of key marketing components:

• Strategic Planning Process
• Brand Strategy and Positioning
• Integrated Marketing and Creative Development
• Product and Promotional Innovation
• Cross Functional Team and Project Management
• Multi-unit Retail and/ or Franchise System Management

Additional requirements:

• Strong fit in a fast-paced, entrepreneurial, empowered, action-oriented culture
• A valid U.S. driver’s license required
• Bachelor's degree in marketing or related field
• MBA strongly desired, but not required
• 5+ years of experience in brand marketing, ideally with 2+ years of experience within the restaurant industry

WHO YOU ARE

HUMBLE: Embracing humbleness fosters a collaborative and inclusive environment, where individuals prioritize the success of the team over personal recognition, ultimately contributing to a more cohesive and effective workplace.

HUNGRY: There’s a fire in you to keep pursuing excellence. You actively seek out challenges, set ambitious goals, and consistently demonstrate a proactive approach to tasks. You have a desire to support Wingstop in our goal to become a Top 10 Global Restaurant Brand.

SMART: Not solely based on intellectual prowess, but rather on emotional intelligence and interpersonal skills. A keen understanding of others, communicating effectively and collaborating seamlessly.

SERVICE-MINDED: A selfless and dedicated focus on helping others succeed. Consistently prioritizes the needs of colleagues and the organization, willingly offering support and contributing to the overall well-being of the team.

ENTREPRENEURIAL: Takes initiative, a willingness to take calculated risks, and constantly searching for opportunities to improve processes or contribute to new ideas.

BENEFITS

Flavor Perks:

• Unlimited paid time off for exempt employees
• One paid volunteer day of your choice
• Competitive bonus structure for eligible roles
• Team member stock purchase plan
• Health savings or flexible spending account options
• 401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
• Comprehensive medical, dental, and vision benefits
• Basic life and AD&D insurance provided
• Pet insurance
• Education Assistance
• Wellness reimbursement program
• Paid maternity and paternity leave

Fun is the best flavor:

• Lunch provided every Tuesday and Thursday in office
• Work from home Fridays
• Discount on Wingstop gift cards
• Discounted onsite dry cleaning
• Discounted onsite car detailing
• Onsite game room and patio
• Relocation to new Uptown Dallas headquarters in Q4 2024

Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.