Brand Manager

Job Details

Level

Experienced

Job Location

BLU National Offices - Coppell, TX

Position Type

Full Time

Education Level

Bachelors Degree

Job Category

Marketing

Description

About the role: Support in growing our snack business, understanding consumer needs, and transforming them into a solid brand strategy.

What Will I Be Doing

• Review category opportunities and consumer needs to build a 3–5-year brand strategy
• Portfolio strategy to grow the baseline and innovation calendar to increase Household Penetration
• In conjunction with media and creative agency, develop efficient and differentiated communication plan to maximize investments
• Diligently track key performance indicators, analyze data, and draw actionable insights to optimize marketing strategies
• Work with Cross functional areas to ensure plans are executed
• Manage and develop direct team
• Support the long & short term growth agenda, identifying trends & growth spots
• Market Research coordination, including data & competitor analysis
• Budget control & invoices registration
• Monitor brand sales and execution
• Work with Sales teams for customer presentations and sell-in efforts
• Agency management & coordination (packaging)
• Other duties as assigned by your supervisor
  
  

Organizational Culture

Barcel USA is the snack division of Grupo Bimbo. We are an exciting, and fast growing consumer packaged goods company headquartered in Coppell, Texas with a strong presence in the largest markets across the United States. We manufacture, distribute and sell a great selection of innovative snacks offering a mix of unique, sweet and spicy products made with the highest quality standards. Our Brands include Barcel, Popcornopolis and Sanissimo. For more information visit www.barcel-usa.com

Qualifications

Preferred Qualifications:

• Must have Bachelor´s degree in Marketing, Business Administration or similar field (Specialization in related field is preferred)
• 3-5 years of marketing experience, ideally in a CPG company
• Experience in Product Development and working with R&D, Co Packers and vendors is a plus
• Strong communication, presentation, and negotiation skills to have an ability to inform, influence and collaborate work with cross functional internal stakeholders across multiple leadership levels and external agencies.
• Some Travelling required (Domestic & International)
• Demonstrated ability to analyze, evaluate and incorporate information into an execution plan for new products and packages.
• Must be able to multi-task and prioritize.
• High attention to detail while working in a fast-paced environment.
• Great problem-solving skills.
  
  

Barcel USA LLC is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training, and all other working conditions.