Live Events on LinkedIn are now associated with a post on the feed, which allows the Live Event to benefit from viral engagement. It also means the distribution of the post can be targeted, in the same way that any organic feed post from a Page can be. When a Live Event is targeted, it will only be served in the feed to those in the target audience. However, it will still be visible and discoverable to anyone on LinkedIn.
Learn more about targeting Page posts.
Note: At this time, targeting a Live Event post does not affect the subset of Page followers that will be notified when you go live. The notification to Page followers cannot be targeted at this time. We are working to fix this in the coming months.
Post a targeted LinkedIn Live Event on the Feed:
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Create your Event. Set the event format to LinkedIn Live, upload a cover image, insert event name, and event description. When finished, hit Done.
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Complete the Event creation by constructing a feed post about your event in the What do you want to talk about? field of the Share box to kick off the distribution of your Live Event in the LinkedIn feed.
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Click on the
Anyone dropdown under your Page name to adjust targeting settings. -
In the Who can see your post? pop-up window, select Targeted Audience.
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In the Target audience settings pop-up window, use the options Language, Region, Job Function, Location, University, Company Size, Seniority, or Industry to add your desired targeting criteria.
Note:- Your Page must have at least 300 followers within the target audience size to successfully target the Live Event. If not, you’ll see an error.
- If you have enough followers to target, you’ll see the number of potential people who’ll receive the post on their feed in the Estimated target follower audience section.
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Click Save to set the target audience. Once you’ve applied a target audience, you’ll see it indicated in the drop down under your Page name.
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Click Post to publish the targeted Live Event to your Page feed.
You can find your Live Event on your Page feed under the Events tab or in Videos under the Posts tab.
For further assistance with your Event, please contact us.