LinkedIn Product Pages allow organizations to highlight their products and customers who use them on LinkedIn. Check out some of the frequently asked questions about Product Pages below.
Important to know
Product Pages are currently only available to Pages in the following types of industries: business-to-business (B2B) software, computer hardware, financial services, insurance, education, healthcare, and pharmaceuticals.
Members
Yes, you can add a product as a skill or to the Experience section of your LinkedIn profile. If a product name isn’t an available option, check back soon as we’re working hard to expand our options.
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If you’re a customer or user of a product, you can provide your feedback on products through product recommendations.
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To discover products, visit Linkedin.com/products or search for the product on LinkedIn and filter by Products.
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Admins
A LinkedIn Page is a platform for organizations to share information about their organization. A LinkedIn Product Page is an extension of a LinkedIn Page where organizations can showcase the products they offer.
If your Page has a product with the same name as your company, your product information may be combined with your Page and appears directly in the Product tab as a flagship product. If your Page has more than one product, you can create separate Pages for each product. Each Product Page is linked in the Products tab. Different features are available to Pages with flagship products and separate products. If you would like to convert your separate Product page to a flagship Product Page, please contact us.
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If you have multiple language audiences on your LinkedIn Page, edit each individual Product Page to be viewed in our supported languages.
If your separate Product Page has the same name as your company, you convert it to a flagship Product Page by contacting us. Once converted, your flagship Product Page’s featured customers will display on your Page’s top card. Featured customers for separate Product Pages are only visible on each individual Product Page.
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Find a full list of our product categories on our product categories site.
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To uphold standards of quality and member discoverability, there are two guiding principles that are used in classification and considerations of category creation.
Categories must represent:
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The most commonly used, popular industry standards.
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A significant number of competing products in the same market space.
When deciding on a category for your product, consider using other review sites and award categories that list your products as a reference or guide. LinkedIn generally aligns with widely known and used categories across industries, which helps increase the likelihood that your selected categories will be approved. For example, if Forrester considers your product ‘Digital Asset Management Software’, it may be the best category fit when listing that product.
Important to know
If you submit a Product Page without a category selected, your Product Page will be rejected.
If your Product Page is approved with an edited product category that you disagree with, you can create a new Product Page and submit it for approval.
If you need further assistance with your Product Page category, please contact us.
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LinkedIn Page admins and members can leave a recommendation on a Product Page. Product recommendations can be reported if the content is fake or offensive.
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If your Product Page was rejected, it might be because your company doesn’t own the intellectual property of the product. Rejected Product Pages are ineligible to be a Product Page. You can review our Product Page eligibility requirements to better understand why your submission may have been rejected. If your submission information was entered incorrectly, you can create a new Product Page and submit for review.
Note: At this time, each Product Page is only able to select one product category.
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If there is a more suitable product category for your Product Page, LinkedIn may edit and approve one or more of your product categories based on what is commonly used in your industry. If you disagree with the product category selected for your Product Page, you can create a new Product Page with an updated product category and submit it for approval.
If you need further assistance with your Product Page category, please contact us.
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Please review our Getting Started Guide for steps to create a successful Product Page.
You can also review the Product Page for LinkedIn Campaign Manager Tool as an example.
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We suggest using MP4 formats for media on your Product Page. Using a shorter video clip is highly recommended as it’ll be watched by members who are browsing.
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Product Pages cannot be deleted at this time. Any published product page can be unpublished at any time. Unpublished product pages will only be visible for super and content admins on a Page.
As a Page Admin you can highlight up to 20 posts from your Page directly on your Product Page. The posts you select for product highlights can help buyers and users learn about the latest updates related to your products. Your Product Page visitors can also see associated engagement with your product. These highlighted posts will display any included media, such as video and images.
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