A Showcase Page can be used by a Page admin to represent a brand, business unit, or organization initiative. Showcase Pages are intended to develop a long-term relationship with a specific audience and shouldn’t be used for short-term marketing campaigns. If you have a one-time event, we recommend other advertising products to promote your event on LinkedIn.
You can share posts and sponsored content with LinkedIn members who follow your Showcase Pages, separate from the parent LinkedIn Page.
Below you’ll find the features offered on both Showcase Pages and LinkedIn Pages as well as features that are specific to LinkedIn Pages only.
| Feature | LinkedIn Page | Showcase Page |
| Page analytics | ✓ | ✓ |
| Activity notifications | ✓ | ✓ |
| Sponsor posts | ✓ | ✓ |
| Featured groups | ✓ | ✓ |
| Social media content management | ✓ | ✓ |
| Appear in search results for searches and Ads business accounts on LinkedIn | ✓ | ✓ |
| Members can follow the Page | ✓ | ✓ |
| Associating a profile with a Page | ✓ | |
| Associating a job posting with a Page | ✓ | |
| Career Pages | ✓ |
Notes:
-
A Showcase Page can only be associated to one LinkedIn Page (known as the parent Page).
-
Showcase Page analytics and notifications are calculated separately from Page analytics and notifications.
-
Followers and follower counts aren’t shared between Showcase Pages and Pages.
-
Followers from the parent Page can’t be migrated or carried over to a Showcase Page.
-
Members can follow as many Pages and Showcase Pages as they'd like.
-
A Showcase Page will only appear in a LinkedIn search for members who also follow the Showcase Page.
Related tasks
Learn more