You're struggling to manage product feedback. How can you get your team on board?
You're a product manager, and you know how important it is to collect and analyze feedback from your customers, users, and stakeholders. But you also know how challenging it can be to manage all the different sources, formats, and volumes of feedback that you receive. How can you make sense of all the data, prioritize the most valuable insights, and communicate them effectively to your team and organization? In this article, we'll share some tips and best practices on how to manage product feedback and get your team on board.
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Saurabh MahajanVP, Digital Solutions PII at Prudential Financial | Linkedin top voice- Product Management | Digital Transformation
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Rajesh KanuriHead of Product | Platform Engineering Leader | Experienced in Security, Governance, IT Leadership, FinOps, SRE
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Nate JonesHead of Product | 15+ yrs in Product Roles | Ex-Amazon | SaaS Expert | Data-Driven | Innovating Across Customer Scales:…
Before you start collecting and processing feedback, you need to have a clear idea of what you want to achieve with it. What are the main questions you want to answer, the problems you want to solve, or the opportunities you want to explore? How will feedback help you validate your assumptions, measure your outcomes, or improve your product? By defining your feedback goals, you can align them with your product vision, strategy, and roadmap, and ensure that you're focusing on the right feedback for the right reasons.
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I believe a primary objective is to validate the product's benefit hypothesis. Therefore, defining feedback goals should commence during the product's initial stages. When executed effectively, this feedback loop informs feature development, contributing to a more robust product.
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In my experience, its important to define the feedback goals and one should commence the journey of proficient feedback management by staking out clear objectives but whats important should be the strategy in approaching your stakeholders by defining what you’re aiming for, be it the inquiries requiring insights, the obstacles needing to be overcome, and the chances yearning to be seized and foster a collaborative environment for feedback analysis and engage your team in the decision making journey to ensure their commitment, feedback, and buy-in.
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To manage product feedback effectively: 1. Set clear goals aligned with your product vision. 2. Categorize feedback for systematic addressing. 3. Prioritize based on impact and alignment with goals. 4. Communicate the purpose and importance to your team. 5. Establish a regular feedback loop, involving analysis and action. 6. Use tools like Jira or Trello for organization and tracking. 7. Measure outcomes and share results to motivate continuous improvement. 8. Foster a culture where feedback is valued as a growth opportunity.
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Managing product feedback starts with clear goals. Let your team know why feedback's crucial, linking it to your product vision and strategy. Pinpoint specific feedback objectives, like gauging user satisfaction or spotting bugs. Integrate feedback with your product roadmap to show its role in the product’s progress. Plan your feedback collection methods, be it surveys or user interviews. Have a system to process feedback: sort, prioritize, and assign follow-up actions. Use tools like UserVoice or Jira for organization. Get the team to analyze feedback for diverse insights. Regularly share what you learn and celebrate improvements made from feedback. This approach makes feedback a powerful tool for product enhancement.
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In managing product feedback, it's better to start by defining clear goals that align with your overall product strategy. Communicate these goals to your team, emphasizing the importance of customer input in shaping product improvements. Foster a collaborative environment for feedback analysis and involve team members in the decision-making process to ensure buy-in. Regularly share insights and progress toward feedback-related objectives to keep the team engaged and motivated.
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To get your team on board with managing product feedback, start by defining clear goals for handling feedback. Clearly communicate the purpose, such as improving user satisfaction, identifying critical issues, or prioritizing feature requests. Break down the goals into actionable steps, like setting up a structured feedback collection system or establishing regular review meetings. Encourage collaboration by involving team members in the feedback analysis process. By aligning everyone with a shared understanding of why feedback matters and what you aim to achieve, you create a sense of purpose that motivates the team to actively engage in managing and leveraging product feedback.
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Set sail for effective feedback management by anchoring your goals! 🚢 Define the questions you seek answers to, the problems awaiting solutions, and the opportunities ripe for exploration. 🌟 How will feedback validate assumptions, measure outcomes, or enhance your product? Align these goals with your product vision, strategy, and roadmap to ensure your focus is finely tuned. 🎯⚓️ Let your feedback goals chart the course for a purpose-driven product journey! 🗺️🚀 #FeedbackGoals #ProductManagement #NavigateWithPurpose
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Share the Why: Help the team understand why customer feedback matters. It's not just about fixing issues but making our product awesome for users. Define Goals Together: Work as a team to set clear goals. Decide what success looks like – whether it's faster response times or turning customer ideas into action. Learn Together: Make sure everyone has the skills they need. Let's learn how to communicate well and use the tools that make feedback management smoother. Create a Feedback Routine: Let's build a process where we collect, organize, and prioritize feedback. Know who's responsible for what, so it's not overwhelming. Team Up with Tools: Use tools that make collaboration easy. It could be a shared document or a feedback platform.
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Effectively managing product feedback is crucial for product improvement and customer satisfaction. If you're facing challenges in getting your team on board with the feedback management process, here are some strategies you can use: 1 Communicate the Importance 2 Highlight Customer-Centric Approach 3 Clarify Roles and Responsibilities 4 Provide Training and Resources 5 Showcase Success Stories 6 Create a Feedback Culture 7 Implement Structured Feedback Channels 8 Set Clear Goals and Metrics 9 Incorporate Feedback in Planning By fostering a culture that values and actively engages with feedback, and by providing the necessary tools and support, you can get your team on board with effective product feedback management.
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Create a transparent feedback loop, demonstrating progress based on user input. Engage stakeholders with hands-on experiences to foster empathy. Leadership should actively communicate the establishment of a continuous feedback collection and prioritization process. Emphasize the lean product management approach, focusing on delivering Minimum Viable Products (MVPs) and iteratively improving through user feedback.
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Feedback goals are absolutely critical. For a qualitative feedback, where you have a test group, approach with a narrative. Try to maintain the narrative and help the group understand and share their perspectives along with the narrative. But, before entering this, do set boundaries on minimas. What is that you are looking for? How many areas do you want to explore? Once, your test group has yielded their pointers. Analyse the pointers on an effort-impact grid. Prioritise and scale the pointers to a survey. Now, the survey should also have goals. How many people are going to receive the survey? What’s the minimum completion needed? How would we increase completions? What is upper and lower significance bounds?
Depending on your feedback goals, you may need to gather feedback from different sources, such as surveys, interviews, reviews, analytics, support tickets, social media, or internal feedback. Each source has its own advantages and disadvantages, and you need to consider factors such as the quality, quantity, reliability, and diversity of the feedback you get. You also need to balance between solicited and unsolicited feedback, meaning feedback that you actively ask for or feedback that you passively receive. Ideally, you want to have a mix of both, as they can provide different perspectives and insights on your product.
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Harvest a rich bouquet of feedback from diverse sources! 🌺 Surveys, interviews, reviews, analytics, support tickets, social media, and internal feedback are your orchard. 🌐 Consider the quality, quantity, reliability, and diversity each source brings to your basket. 🧺 Balance the dance between solicited and unsolicited feedback, blending actively sought insights with passively received gems. 💬🔄 Cultivate a garden of perspectives, enriching your product landscape! 🌳🚀 #FeedbackSources #DiverseInsights #ProductGrowthHarmony
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If you want to get real, detailed feedback and reactions to your product, nothing beats an actual conversation with the users where they can give you details of what they like and don’t like about the product. Of course it is not feasible to spend inordinate amounts of time speaking to customers, so if you go down this route it is important to talk to the key people who can give you the best perspective. Feedback collection should always be an ongoing thing. Your product is a living breathing entity that is continuously developing. So keep that heart beating with real-life information from the people who know best – your users.
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Interviews and test groups consisting of 5-20 people, with diverse features who either use your product or in-market with similar products is the best qualitative data source. If you are into a lean framework, focus on your employees who are not involved in the product, mask the product and present it as a case. Don’t show bias. For Quantitative feedback, utilize survey platforms, emails, and WhatsApp. Always include a NPS pointer if you are sending to existing users.
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Dipanshu Miglani
Experienced Product Manager | B2B SaaS | B2C | Fintech | Innovator | Results-Driven
Here are various ways to collect customer feedback: 1. 📝 **Surveys:** Gather quantitative insights on satisfaction, pain points, and requests. 2. 🗣️ **Interviews:** Dive deep into qualitative feedback, understanding customer needs and motivations. 3. 🖥️ **User Testing:** Observe real users to spot usability issues and areas for improvement. 4. 📱 **Social Media:** Monitor platforms for public feedback, capturing thoughts and experiences shared openly. Each method offers unique perspectives, enriching our understanding of customer needs and enhancing our product's effectiveness.
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It feels like the last 7 of these articles have been the same thing. Choose your goals, pick your feedback mechanisms, incorporate that feedback into your goals, and then iterate and re-test. Choosing what types of feedback are best is a much denser topic than can be faithfully summarized in 750chars. My recommendation? Set great goals, and remind yourself at each stage what the overall theme and goal is, and that will give itself to a specific set of feedback you'll benefit most from.
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Selecting a feedback source in product management involves strategic consideration. Leverage diverse channels, including user interviews, surveys, and analytics. Prioritize direct user interactions for qualitative insights, supplementing them with quantitative data from tools like heatmaps or usage analytics. Choose sources aligned with your product goals and target audience. By diversifying feedback channels, you create a comprehensive understanding, enriching the decision-making process and ensuring a holistic perspective on product performance and user satisfaction.
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There are many different ways to collect feedback from your customers. Some popular channels include: 1) Customer surveys: Surveys are a great way to get quantitative feedback from a large audience. They can be used to gather data on customer satisfaction, pain points, and feature requests 2) Customer interviews: Interviews are a more qualitative approach to feedback collection. They allow you to delve deeper into customer needs and motivations 3) User testing: User testing involves observing real customers as they use your product. This can help you identify usability issues and areas for improvement 4) Social media: Social media platforms are a valuable source of feedback, as customers often share their thoughts and experiences publicly
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Selecting the right mix of feedback sources is crucial to obtaining a comprehensive understanding of your product from multiple perspectives. Each feedback source offers unique insights, and the choice of sources should be aligned with your specific feedback goals.
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You feedback source greatly influences it's quality and relevance. As not all feedback that gets generated are uniform, you should always aim to diversify the feedback sources to include direct customer surveys, social media interactions, customer support tickets and in-product feedback mechanisms. This multifaceted approach allows you to gather a comprehensive view of customer opinions and experiences ensuring that you don't overlook valuable insights.
Once you have collected feedback from various sources, you need to organize it in a way that makes it easy to analyze, synthesize, and share. You can use different tools and methods to do this, such as spreadsheets, databases, dashboards, or product management software. The key is to have a consistent and structured way of storing, categorizing, tagging, filtering, and sorting your feedback data. You also need to have a system for tracking the status, progress, and impact of the feedback you act on, so you can measure your results and close the feedback loop.
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Bring order to the feedback symphony with meticulous organization! 🎻 Utilize spreadsheets, databases, dashboards, or product management software to curate your feedback gallery. 📊 Consistently structure storage, categorization, tagging, filtering, and sorting. 🗄️ Implement a system to track the status, progress, and impact of acted-upon feedback, closing the loop for measurable results. 🔄✨ Let your organized feedback orchestra harmonize your product evolution! 🚀🎶 #FeedbackOrganization #ProductManagement #DataHarmony
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To engage your team in effective product feedback management, emphasize the collaborative benefits of organized data. Highlight how a structured feedback system, whether through spreadsheets, databases, or dedicated software, streamlines analysis and decision-making. Showcase the ease of access, quick retrieval, and clear tracking of feedback status, demonstrating how organized data enhances the team's efficiency. Encourage team members to actively participate in this organized approach, emphasizing that a well-structured feedback process not only leads to better product outcomes but also fosters a sense of shared ownership and accomplishment within the team.
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Efficiently organizing feedback data is pivotal in product management. Utilize a structured system, categorizing input by themes like usability, feature requests, and bug reports. Implement tags and labels to facilitate easy retrieval and analysis. Prioritize feedback based on impact, addressing critical issues first. Establish a centralized repository accessible to the product team, fostering collaboration. Regularly review and update the organized data, ensuring its relevance to current development priorities. A well-organized feedback system not only streamlines decision-making but also enhances the agility of iterative development cycles, contributing to a more responsive and user-centric product evolution.
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I always structure my surveys with a few radio suggestions (mcq) and a few descriptive feedback. Since most of my surveys are based on Pretested control group highlights, the outcome of my survey is volumetric analysis. I use excel and pivot tables to organise and analyse radio responses into quantitative metrics. There are tools like product board which can further simplify. Most survey platforms like survey monkey, themselves have analysis capabilities.
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You already know what you need from your data, because you set great goals at the beginning, right? ☺ Now, you have to prove to the people that control the money (and sometimes, your devs!) that the next step is the right step. That's pie charts, spreadsheets, whatever gets across that the "best next iteration" look better than any other option. First, you've got to prove it to yourself. Get yourself a null hypothesis and see if the data supports it. Keep a keen eye out for positive bias, meaning if you thought a feature was a good idea before the data, and some of the data supports it, you will think it all does. Organizing your data is a great way to glean these reactions with your data.
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This prompted me to ponder the need to set a feedback goal. Upon reflection and reviewing the description, it became apparent that it pertained to a survey – at least, in my context. A survey is a structured method for gathering data from a specific group, typically employing predefined questions on specific topics with the aim of obtaining insights. In contrast, feedback is more informal and less structured, encompassing comments or suggestions from customers regarding their experiences with a product or service. This confusion highlights the necessity not only to establish a feedback goal but also to clearly define terms like feedback or survey. Making assumptions about comprehension can potentially lead to misunderstandings.
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Utilizing cloud-based or on-premises solutions allows you not only to demonstrate the work but also saves you time on regurgitating information to present it to the team. It also compels you to consider how transparent your results will be. When conducting interviews, ask for permission to record the call and attach it to the internal wiki. When examining the data, make sure to capture a snapshot illustrating how you derived the conclusion from the dashboard. Removing as much friction as possible will ultimately prove to be extremely effective.
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Organize feedback based on your goal (using categories, tags, etc.) so you can identify information that validates/invalidates your hypothesis or presents opportunities/risks. For example, if you want to evaluate a new feature, you might categorize your user feedback as follows: • Task Success: How successfully did they complete the intended task? • Satisfaction: How satisfied are they with the experience? • Pain Points: What challenges/frustration did they encounter? • Etc. You can segment each category too (Ex. Pain Points > Design, Usability, etc.). The content and quantity of feedback (per category) tells you where to investigate further. Make sure you have a system to document and track this feedback to measure impact as you iterate.
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Organize Your Feedback Data: Create a system to store and categorize feedback. Ensure easy access and analysis of collected data.
Not all feedback is equally valuable or actionable. Some feedback may be irrelevant, outdated, biased, or conflicting. Some feedback may be more important, urgent, or impactful than others. You need to prioritize your feedback insights based on criteria such as your feedback goals, your product strategy, your user needs, your business objectives, or your resource constraints. You can use different frameworks and techniques to do this, such as the RICE score, the Kano model, the MoSCoW method, or the impact-effort matrix. The goal is to identify the most critical and feasible feedback insights that will help you deliver the most value to your customers and stakeholders.
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From NPS scores to Play Store ratings and customer interviews, the influx of feedback can be overwhelming. However, employing the right frameworks and techniques streamlines prioritization, ensuring focused action and impactful results. Often just the 2x2 matrices can be super powerful and can bring in great clarity! For example: a) Urgency Vs Importance, b) Risk vs Probability, c) Customer Satisfaction Vs Business Impact, etc. You can also define your own 2x2 as per the problem/product context.
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Distinguish the diamonds from the pebbles in your feedback treasure trove! 💎 Prioritize based on relevance, urgency, and impact. Consider your feedback goals, product strategy, user needs, business objectives, and resource constraints. 🎯 Utilize frameworks like RICE, the Kano model, MoSCoW method, or the impact-effort matrix to streamline prioritization. 📊 Identify critical and feasible insights that promise maximum value for your customers and stakeholders. 🚀✨ Elevate your product with strategic prioritization! #FeedbackPrioritization #ProductValue #StrategicInsights
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Not all feedback is created equal. Some feedback is more important than others, and it's important to be able to prioritize your feedback insights effectively. There are a few factors to consider when prioritizing feedback: Severity: How much of an impact does the problem have on your customers? Frequency: How often do customers report the problem? Impact: How much would the solution improve the customer experience? Feasibility: How easy will it be to implement the solution?
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This step is so easy it shouldn't warrant a separate article point, but here we go: 1 – Gather all your options that can get you closer to your goal 2 – Which are possible? 3 – Which will the users not dislike? [you may have to go against the users sometimes, but don't make them hate your product] 4 – What other priorities are shortening your available time budget? 5 – What is your time budget? 6 – What is your dev stress/dev mental wellbeing budget? 7 – What will make you the most impact/profit? Whatever methodology you want to use is fine. It's a matter of what can you do and then what will do the most.
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Prioritizing feedback insights in product management is akin to crafting a roadmap for continuous improvement. Evaluate insights based on their potential impact, aligning them with strategic product goals. Consider the frequency and consistency of mentioned issues, emphasizing recurrent themes. Assign priority levels that reflect urgency and alignment with the product roadmap. Implement a systematic approach, employing frameworks like the MoSCoW method. By establishing a clear hierarchy, the product team can effectively channel efforts toward addressing high-impact issues, fostering a responsive and user-centric development approach.
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Feedback are important but not all feedbacks are valuable or should be considered to be added to your product. To achieve this, you can embrace any of this prioritization framework that i use often for additional or suggested new feature prioritization and that is RICE( Reach, Impact, Confidence, Effort) , MoSCoW( Must-Have, Should-Have, Could-Have, Won't-Have) and Kano Model.
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🎯 Effectively managing feedback requires strategic frameworks for prioritization to avoid this issue of being overwhelmed. You an utilize RICE, Kano, MoSCoW, and 2x2 matrices like Urgency vs. Importance to evaluate feedback's relevance and impact. For example, a high-impact, low-effort feature identified via the Impact-Effort Matrix could be a quick win, enhancing user satisfaction significantly. Regularly assess feedback with cross-functional teams, applying these methods to ensure decisions align with product goals and user needs. Communicate priorities clearly to stakeholders and adapt strategies based on ongoing feedback analysis, optimizing product development and customer value.
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There are different prioritization methods from the qualitative part such as a RICE, Kano Model or MuSCoW as opposed to quantitative ones such as a Cost of Delay, ROI or NPV, and it is very important why before executing the management of a product, it is first have a backlog organized and prioritized according to business value; otherwise, it is only delivered for the sake of delivery or as easy as possible.
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Avaliar e priorizar feedback é uma arte e uma ciência. Alguns podem ser vitais e acionáveis, enquanto outros podem ser menos relevantes ou até mesmo conflitantes. A chave para navegar nesse mar de informações é alinhar os insights do feedback às metas de feedback, à estratégia do produto, às necessidades dos usuários e aos objetivos de negócios. Ferramentas como RICE, modelo de Kano, MoSCoW e a matriz de esforço versus impacto podem ser extremamente úteis na priorização. O foco deve estar nos insights de feedback mais críticos e executáveis que possam entregar o máximo valor aos clientes e stakeholders, assegurando assim que os recursos sejam investidos onde possam gerar o maior impacto.
Once you have prioritized your feedback insights, you need to communicate them effectively to your team and organization. You need to explain the context, the rationale, and the implications of the feedback you received, and how it relates to your product vision, strategy, and roadmap. You also need to involve your team and stakeholders in the feedback process, and solicit their input, feedback, and buy-in. You can use different formats and channels to do this, such as presentations, reports, newsletters, blogs, or product management software. The aim is to create a culture of feedback, where everyone understands the value and importance of feedback, and how it can help you build better products.
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Communicate the WHY. Remind your audience where the journey started: why did you launch in the first place? What problem were you aiming to solve? Then explain what happened. Tell the story with data and anecdotes. Explain how you got to where you are, what it means, and why it matters. Then and only then: make the case for what’s next. Why you need to invest more or pivot, what steps to take, and how that will address customer feedback. Without the story of the WHY, your emotional arc won’t land for your audience and you’ll fail to persuade.
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Two words: Communication & Transparency! "A great product manager has the brain of an engineer, the heart of a designer, and the speech of a diplomat." Your team members are your product builders - open communication and transparency is sometimes key when handling feedback. Gathering feedback & capturing it early makes everyone's lives easier. - Make an effort to present the feedback to your team in a crisp & concise manner. - Mark the effort required from the team to capture this feedback effectively. - Prioritize & stay iterative. - Try to understand the level of effort that goes behind capturing the feedback. - Showcase the benefit of implementing the feedback. This builds trust within your team & can enhance your accomplishments.
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Communicating feedback findings to the team was crucial. We held regular 'feedback forums' where insights were shared and discussed. This open communication not only kept everyone informed but also fostered a sense of collective ownership and accountability for our product’s evolution.
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One of the key learnings I took away at my PM internship is to get feedback early✨ If you get feedback early, you're able to incorporate necessary changes faster, so that you can create a successful product.
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Product managers need to be a good communicator and collaborator. Communicating the findings can further encourage diverse perspectives and help unlock more opportunities and insights that will help you move the product up the hill. Every perspective can help you cater to the challenges and opportunities along the way. Keep exchanging notes amongst not only your team but also your colleagues across the industries.
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Here are some actionable ways: 1. Assign an owner for each feedback channel. This will ensure there someone is always on top of collecting and summarizing each piece of feedback. 2. Make sure everyone on your team has access to the feedback data in whatever form it's presented in. This promotes transparency, trust, and makes it easier for the team to be more data-driven. 3. Include a 5-10 minute feedback summary in each team meeting to encourage a culture of product feedback. 4. Include a mandatory section within 1-pagers and other key documents that summarizes the product feedback for that specific problem set.
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Effective communication of feedback findings is key to getting your team on board. I've found that regular feedback sessions with stakeholders, including detailed reports and real customer stories can significantly enhance team engagement and empathy towards customer needs. It's also important to acknowledge when changes based on feedback lead to positive outcomes, reinforcing the value of listening to your customers.
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Whether or not you're correct in your data insights, you have to prove it to stakeholders. With good data, decision makers are easy to get on board. You should make an effort to convince your team as well, so your devs and other PMs/designers feel like they're a part of this journey too, and have a say in it.
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When making a decision, it should be supported by data. The more robust the data on which you base your decision, the more challenging it is to argue against. However, the key is transparency. Every stakeholder should have equal access to the data supporting your claims. If you conduct an interview, ensure that the screen recording is attached to the internal documentation. If your conclusion relies on data, provide the team with accessible dashboards. This approach not only allows the team to independently verify your claims but also fosters collaboration and nurtures a culture of accountability for decisions. Giving the team the option to validate information themselves facilitates trust, accountability, and a sense of control.
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Communicating feedback findings is a sunrise moment in product management. Craft a concise report, highlighting key insights, prioritized issues, and proposed solutions. Use a clear and accessible format for various stakeholders. Host feedback review sessions to ensure alignment and gather additional perspectives. Foster a collaborative atmosphere, encouraging cross-functional discussions. Timely and transparent communication not only informs decision-making but also energizes the team, promoting a shared commitment to enhancing the product based on user input. It's the dawn of refinement, bringing clarity and direction to the continuous evolution of our product.
Managing product feedback is not a one-time activity, but a continuous cycle of collecting, analyzing, prioritizing, communicating, and acting on feedback. You need to manage your feedback loop regularly and systematically, and adapt it to your changing needs and circumstances. You also need to monitor and evaluate the outcomes and impacts of the feedback you acted on, and share them with your customers, users, and stakeholders. By doing this, you can show them that you listen to them, care about them, and appreciate them, and that you're committed to improving your product based on their feedback.
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Close the circle! It's not enough to collect and act on feedback, you should also aim to inform your customers about the changes made as a result of their input. Customers appreciate being heard and seeing their suggestions come to life, which in turn fosters loyalty and trust. Whether through personalized EMails, updates in the product or public posts, communicating back to customers about how their feedback is implemented is crucial for maintaining an effective feedback loop.
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Prafull Nautiyal
Customer Experience | (Product*Program)Management | Ex- Samsung, Flipkart, Micromax
Feedback isn't a black hole: Define outcomes and share impacts to show that you value their input. "Thank you" goes a long way: Inform customers about changes driven by their feedback. It builds trust and fosters loyalty. It's a cycle, not a finish line: Regularly manage feedback loops, adapt to change, and measure impact for continuous improvement.
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In my experience, managing customer feedback begins with a systematic collection process. After that we prioritize and implement relevant insights aligning with our product strategy. For complex cases, we gather more data and ensure alignment with our company and product goals before adapting any changes based on customer feedback. Also it's important to maintain regular follow-ups to close any feedback and clear communication with all stakeholders are crucial to avoid misunderstandings.
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Manage Your Feedback Loop: Establish a continuous feedback process. Ensure an ongoing system for collecting and addressing feedback. Be the First to Add Your Personal Experience: Share your own insights and experiences with feedback. Lead by example to encourage team participation.
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Managing the feedback loop forms an essential part of any feedback process. Once you have gathered the initial set of feedback and incorporated them in your product, you need re-initiate the feedback process to gather the data from all the previous sources and evaluate the impact and the progress. By reaching out to feedback sources and sharing them the updates about their feedback points and other updates, you not only gain their trust, but also their goodwill and loyality. I gained many such loyal customers for my products by just sensitively managing feedback sources and closing the loop.
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Rather than reaching out to the stakeholder only when we need their inputs, I do believe that a Product Manager should keep the feedback loop open by having regular connects to share the product insights and sneak peaks of the latest features to keep the enthusiasm alive and use those opportunities to gather and structure the feedback. This approach I believe will also help the Product Managers personally to be in the good books, dependable and gain the trust of our stakeholders.
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Don't forget to actually close the feedback loop! Did you release a cool new feature that several customers requested? Address a big pain point several customers have voiced? In addition to broader release comms and changelogs, I've found that a handful of quick personal notes to those customers who took the time to share their feedback goes a really long way. Especially when you need to go regularly back to them for feedback and insights.
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Absolutely! It's like setting a roadmap for feedback, but let's not forget to keep the windows open for unexpected detours. A bit of flexibility can bring in some surprisingly valuable insights and keep the journey exciting.
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Closing the feedback loop is about acting on feedback and informing users about the changes made. It demonstrates that you value their input, enhancing user loyalty. Internally, celebrate the improvements made based on feedback, reinforcing the importance of the feedback process within your team. This management of the feedback loop not only improves the product but also boosts team morale and user satisfaction.
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To effectively manage product feedback and get your team on board, start by establishing a structured process for collecting, analyzing, and responding to feedback. Utilize tools like UserVoice or ProdPad to centralize feedback and make it accessible to the entire team. Regularly review feedback in team meetings, encouraging open discussion on how it aligns with the product roadmap and business goals. Assign specific roles or responsibilities for actioning feedback, ensuring accountability. Foster a customer-centric culture by highlighting the value of feedback in improving the product and meeting user needs. Celebrate when feedback leads to positive changes, reinforcing its importance and encouraging team engagement.
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Get feedback on the feedback. Taking feedback from your team members on the feedback received from stakeholders beyond your team is always a good idea. This emphasizes the collaborative nature of product improvement and fosters an open communication environment where everybody feels comfortable sharing their views. Assign clear responsibilities and accountabilities on product improvement within the team and do follow-ups. Additionally, involve cross-functional team members, as and when needed, in product improvement workshops and brainstorming sessions. Building a product is rarely a one man job. If there are multiple people across the organization involved in building the product, then they should also be involved in improving it.
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In my experience, emphasizing the value that feedback brings to product improvement and customer satisfaction goes a long way. It is also important to provide a clear processes, tools, and any other helpful resource to streamline feedback management. Encourage open communication and collaboration within the team to address feedback effectively.
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Remember, a culture of feedback starts at the top. Lead by example by actively seeking and responding to feedback yourself. Show the Value: Analyze it first, highlighting common themes and user pain points. Show how feedback aligns with the product vision and business goals. Transparency is Key: Create a shared space where everyone can access and discuss feedback. This keeps everyone in the loop and fosters ownership. Make it Collaborative: Ask engineers how feasible suggestions are, involve designers in visualizing new features, and encourage everyone to chime in with their expertise. Invest in feedback management tools that help organize, categorize, and prioritize input.
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Here are a few tips for getting effective feedback from the product team: 1️⃣ Make the mechanism easy and less time-consuming by spending some time designing effective and simple questions. (Most product teams are often extremely busy with the next set of deliverables.) 2️⃣ Have a well-defined agenda in case of Zoom or in-person meeting. 3️⃣ Communicate the importance of feedback in improving the product, enhancing adoptability, gaining market share, and increasing customer satisfaction. 4️⃣ Provide examples of how prior feedback was acted upon and improved the product. 5️⃣ Provide a safe environment where different viewpoints are valued and welcomed. 6️⃣ Ensure participation by different stakeholders.
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1. Involve them early: Share feedback goals and invite team input on collection methods (surveys, interviews, etc.). 2. Show the impact: Highlight how feedback leads to improved products, happier customers, and higher revenue. 3. Streamline workflows: Use dedicated tools to organize, categorize, and prioritize feedback. 4. Celebrate successes: Show how feedback led to successful features or product improvements. 5. Make it actionable: Assign ownership of feedback items and track progress towards implementation. By involving your team, demonstrating value, and creating a smooth workflow, you can turn feedback into a collaborative catalyst for success.
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1. Communication of Importance: Emphasize the Significance Link to Product Development and Customer Satisfaction 2. Establishing a Collaborative Environment: Foster Open Communication Create Platforms for Sharing and Discussion 3. Define Clear Processes: Establish Feedback Workflow Define Roles and Responsibilities 4. Celebrating Successes: Acknowledge Valuable Product Improvements Recognize Team Contributions 5. Encourage Continuous Learning: Foster a Culture of Learning Stay Updated on Industry Trends and Customer Needs 6. Linking Feedback to Business Goals: Demonstrate Business Impact Align with Customer Retention and Revenue Objectives
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Great feedback can make amazing products! But feedback from different stakeholders can often sound contradictory. The art of funneling, refining and confirming feedback while keeping the development team engaged prioritized and clarified stories can lead to a lot of improvement.
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One of common problem of managing feedback is to collate the data and make a proper sense out of it. Different people read feedback differently, and some stakeholders feel some feedback are mission critical as it would have come from their known sources. As a product leader, it is highly essential to comeup with categorisation and prioritisation framework for your products, and make sure everyone is onboard with it. Once all agree, you can react/respond to feedback based on the priority of product/business
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Foster a Customer-Centric Culture: Encourage your team to deeply understand and empathize with customer needs and experiences. Utilize Advanced Analytics: Implement technology and analytics tools to extract deeper insights and trends from the feedback data.
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