How do you establish trust with strategic partners?
Trust is the foundation of any successful strategic partnership. Whether you are collaborating with another company, a nonprofit organization, or a public sector entity, you need to build and maintain a relationship based on mutual respect, transparency, and alignment. But how do you establish trust with strategic partners, especially when you may have different goals and expectations? Here are some tips to help you foster trust and create value with your strategic partners.
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Dr. Anthony LawrenceChief Strategy & Marketing Officer, ASEAN, Korea, and ANZ
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Giovanni Sisinna🌟18x LinkedIn Top Voice: Artificial Intelligence, Generative AI, Cybersecurity, Portfolio-Program-Project Management…
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Matthias HendrichsGlobal CCO at Fintech MODIFI / ex Apple Executive / ex Unicorn Founder / ex Strategy Consulting Partner
Before you enter into a strategic partnership, clarify what you and your partner want to achieve together. What are the benefits and risks of the collaboration? How will you measure and share the outcomes? How will you resolve any conflicts or disputes? By identifying common objectives and aligning them with your respective missions and visions, you can create a shared sense of purpose and direction for the partnership. You can also avoid misunderstandings and misalignments that could erode trust later on.
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It’s important to clearly delineate roles and responsibilities between the parties. More often than not, misunderstanding and misalignment occur as a consequence of one party assuming that a specific task or outcome is the responsibility of the other party. Having a defined base framework prior to engaging with the strategic partner is a great way to get the conversation going, as it enables the parties to quickly identify gaps and reconcile differences. Furthermore, writing down and codifying the commercial intent the parties for purposes of clarity always improves trust and visibility for the parties shared goals.
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💡 In my opinion, identifying shared objectives goes beyond mere alignment. Deeply entrenched principles guide such objectives. 🔍 Depth of Engagement Deep dives into each party's values ensure alignment isn't superficial. This involves workshops and interactive sessions. 📘 Clear Communication Channels Constant dialogue prevents ambiguity. Use tools like regular sync-ups and open forums to ensure both sides are on the same page. 📈 Joint Metrics and KPIs Shared measures of success ensure mutual accountability. Co-create metrics that serve both entities' aspirations. 🌟 While common objectives are the cornerstone, their depth, clear communication, and shared metrics amplify trust.
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In my nearly three decades of experience, one pivotal moment always stands out: when two potential partners unearth a mutual "why." I remember a venture early in my startup days when our team aligned with another entity that had a seemingly different approach. After digging deeper, we realized we shared a similar vision: to democratize technology access in remote areas. This revelation led to a synergy that allowed us to blend our tools and approaches, reaching demographics we hadn't previously considered. Finding that intersection of purpose can redefine the trajectory of partnerships.
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I think, before forming a strategic partnership, clarifying shared objectives is crucial. Identifying benefits, risks, and metrics for measuring outcomes ensures alignment with long-term goals. Establishing a conflict resolution process proactively manages disputes. Aligning common objectives with respective missions fosters a strong sense of purpose, promoting effective collaboration. This clarity prevents misunderstandings and builds trust, laying a solid foundation for a successful and impactful partnership.
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Deliver what you have promised it’s very important to build trust since the beginning and achieving those short term objectives or goals its a good way to do it
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I would agree with this statement. Finding common ground is critical in any relationship be it business or personal. I think in a business relationship it critical to find a partners goals beyond price.
Communication is key to building trust with strategic partners. Communicate openly and frequently with your partner, both formally and informally. Share information, feedback, and ideas, and listen to their perspectives and concerns. Establish clear and consistent channels and methods of communication, such as regular meetings, reports, emails, calls, or chats. Be honest and respectful in your communication, especially when you encounter challenges or disagreements. By communicating openly and frequently, you can foster a culture of collaboration and mutual support.
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Every partnership will have good days and bad days. Your strategic partners need you to align with their goals and needs and will therefore want to understand your level of commitment before, during and sometimes even after the collaboration. More often than not, projects fail due to lack of trust and visibility between partners. This is why it is imperative to practice "closed loop communication", especially in a multi-party strategic venture. Eg imagine a 3 party scenario: Party A and B may be aware of something that may have gone wrong in a venture. Party B may have already rectified the issue but failed to inform Party C. Party C will inevitably feel untrusted, and will in turn not trust in the partnership.
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In My experience, Open and frequent communication is the bedrock of successful strategic partnerships. Sharing information, ideas, and feedback while actively listening to our partners' views builds trust. Clear and consistent channels like regular meetings, emails, and calls ensure seamless communication. Honesty and respect, especially during challenges, strengthen the partnership. By fostering a culture of collaboration through transparent and frequent communication, we create a powerful network of mutual support.
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Open dialogue is akin to a Swiss Army knife; versatile and essential. During my consulting tenure, I facilitated a session between two teams with a history of miscommunication. Instead of diving straight into business, we began with a 'clean slate' exercise where both parties shared their apprehensions. The session that was meant to last an hour extended to three, evolving from a structured discussion to a candid chat. This open dialogue broke barriers, leading to a collaboration that, months later, bore fruit in ways we hadn't anticipated. True communication isn’t just about talking business; it’s about understanding the human behind the role.
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Be mindful of differing communication styles, work processes, and business practices. Making adjustments to accommodate each other's preferences and expectations often lead to a smoother and more productive partnership.
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I feel that communication is the most key element. Collaboration and trust are built on communication. We can deliver a better product and create common ground in which to built.
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In my experience, Open and transparent communication is vital at all stages of collaboration with Strategic partners. Proactive Communication from the beginning makes it easy to cruise through turbulent times. Frequent communication on capabilities, goals, and expectations creates synergy and can lead to long-term strategic partnerships and an increase in the scope of collaboration.
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Four things I work hard to practice daily: 1. Be transparent. Share information openly instead of holding things close. Explain your reasoning and decision-making process. 2. Admit mistakes. When something goes wrong, take responsibility, and apologize sincerely. Don't ever cover things up (learned this the hard way)! 3. Ask for feedback. Check in regularly with people to see how you are doing and if there are areas you can improve. Be receptive to constructive criticism. 4. Share your vision. Help people understand where you want to go and why it matters. Articulate your goals, priorities and strategies frequently
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All of us have diverse backgrounds and experiences. These color the language we use and terminologies in our day-to-day speech. However, it isn't enough to know the domain language when trying to become a strategic partner. You have to be able to translate it on the fly into the wording and colloquialisms expected within the area of expertise of the others in the room. Establishing the meeting of terms and ensuring that everyone can follow a discussion can turn a vendor into a trusted authority and, finally, a strategic asset. Without this ability, your partners will subconsciously wonder whether you use language to disguise an actual agenda. Thus, the most crucial communication step is that everyone speaks the same language.
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Communication is key with a partner, employees or a spouse. Both formal set meetings and informal communication are critical. I also find it brings humanness to a relationship,if you find shared passions with the team members of your partner. Get to know them on professional and personal level.
Trust is also built on actions, not just words. Demonstrate your commitment and reliability to your strategic partner by delivering on your promises, meeting your deadlines, and following your agreements. Show your appreciation and recognition for your partner's contributions, achievements, and efforts. Be responsive and proactive in addressing any issues or problems that may arise, and offer your assistance and guidance when needed. By demonstrating your commitment and reliability, you can prove your value and credibility to your partner.
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You've got to be there not only in thought and word, but also be there in deed. Demonstrating through visible action is the cornerstone to building a lasting partnership that scales over time.
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Trust is key to everything we do and more so with strategic partners. It’s important to be open and transparent about the partnership and set clearly aligned expectations. By doing so, we are not only setting clear objectives but also showing how much we value and respect the partnership. This should serve well for both the parties in a win-win way!
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Follow up and reliability is critical. I would also add showing an interest in your partner is equally critical. Follow their company, their team members and key executives on LinkedIn. Comment on their posts and show a genuine interest in the company and its success.
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Walking the talk is more than just a catchphrase—it's a professional ethos. I was once part of a project where, due to unforeseen circumstances, we faced potential delays. Rather than making excuses, we decided to ramp up our resources, working round-the-clock, even bringing in external help at our own expense. Our primary aim was to honor our word. In the end, not only did we deliver on time, but the trust we built with our partner paved the way for future collaborations. Commitment is about upholding integrity even when it's tough, and it’s those tough times that truly spotlight a partnership's strength.
Strategic partnerships often involve working with partners who have different backgrounds, cultures, values, and styles. This diversity can be a source of strength and innovation, but it can also pose some challenges and conflicts. To build trust with your strategic partner, respect and leverage their diversity by acknowledging and appreciating their differences, learning from their insights and experiences, and adapting to their preferences and expectations. Find ways to bridge the gaps and create synergies between your diverse perspectives and approaches. By respecting and leveraging diversity, you can enhance your understanding and cooperation with your partner.
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My experience in forming and driving strategic partnerships in Asia has consistently shown me that respecting your partner's culture proactively has an outsize impact. Each country and sub-region has varying languages, norms and nuances - making an effort to show your appreciation goes a long way into cementing business relationships for mutually aligned success.
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I would take the knowledge of diversity a little deeper. If your partner is in a different country learn a little bit about their culture and what they value. If you are fortunate enough to go to their country for business, make sure you ask to try the local food at a lunch or dinner. Showing empathy and interest in their culture goes along way.
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Respect and leverage diversity also entail being open to new perspectives and ideas. Embrace the opportunity to learn from your strategic partner's unique insights and experiences, as they may offer fresh viewpoints that can lead to innovative solutions. Encourage open dialogue and constructive feedback, creating a safe space for both parties to share their thoughts and ideas openly.
Trust is a dynamic and evolving process. Seek feedback and improvement from your strategic partner by asking for their opinions, suggestions, and criticisms, as well as giving them yours. Be open-minded and humble in receiving and giving feedback, and use it as an opportunity to learn and grow. Implement the feedback and make the necessary changes or adjustments to improve your performance and results. By seeking feedback and improvement, you can show your willingness and ability to adapt and evolve with your partner.
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360 reviews are often welcome as many organizations have difficulties soliciting earnest and honest feedback and criticism. Set a common ground for constructive criticism (i.e. issue experienced and 'ideal' solution which would have avoided the issue or addressed it better). Get the same evaluation from the partner as the two-way streak establishes strong ties and you're helping each other improve.
Trust is also reinforced by celebrating successes and milestones with your strategic partner. Acknowledge and celebrate the achievements and progress that you and your partner have made together, as well as the challenges and obstacles that you have overcome. Express your gratitude and satisfaction for your partner's role and impact in the partnership, and share the recognition and rewards that you receive. Use the successes and milestones as motivation and inspiration to continue and deepen your partnership. By celebrating successes and milestones, you can strengthen your bond and rapport with your partner.
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Celebrating milestones does not have to come at a large cost to you or the strategic venture. More often than not, the gesture (and it's underlying sincerity) is what matters more. Acknowledging and recognizing the outcomes driven by your strategic partner will go a long way towards strengthening and completing the feedback loop to propel the partnership to even greater heights.
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Piggybacking off Dr. Lawrence - ensure celebrations are specific to that partner. Generic celebrations don't feel as genuine as something that both celebrates a milestone/achievement AND recognizes the unique relationship and elements that partner brings to the table.
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Establishing trust with strategic partners is a key factor for successful business relationships. Trust can be built in various ways, depending on the context and the goals of the partnership. At Nxgen Family Office we've found: - Be clear and honest about your objectives and expectations from the start. - Show your credibility and competence by delivering on your promises and following through on your actions. - Be respectful and supportive of your partner's needs and interests. - Be transparent and open about your challenges and issues. - Leverage social media and online platforms to showcase your brand and reputation.
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One core element of making any partnership successful is being very clear about your own highest values and principles i.e. that non-negotiable ones. Any long-term strategic partnership is bound to evolve, whether in scope, objectives, level of cohesion and/or relative involvement - in turn, requiring the partners to evolve themselves. While change is inevitable, knowing your own centre is key to navigating it meaningfully.
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Organizations trust partner organizations which have proven that they are able and willing to support their goals. Any partner relationship depends on that blieve, which ist created and maintained by the performance of a partner supporting these goals.
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To go from vendor to strategic partner, and eventually be seen as a key part of your client’s team is an amazing business experience. It takes work, and without trust you will never get there!
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In my experience, over delivering at the start of a relationship while simultaneously demonstrating subject matter expertise, is a great way to earn a partners trust.
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