Here's how you can effectively train and develop your direct sales team remotely.
Training your direct sales team remotely presents unique challenges, but with the right strategies, you can cultivate a successful and engaged team from afar. Remote training requires a mix of technology, communication, and creativity to ensure that your team not only understands the product or service they're selling but also feels connected to the company's culture and goals. Whether your team is spread across the country or around the globe, these methods will help you create an effective training program that translates into real-world sales success.
When bringing new team members into your direct sales force, virtual onboarding is crucial for setting the tone. Use video conferencing tools to introduce them to the company, its culture, and the products. Make this session interactive by encouraging questions and discussions. Pairing new recruits with experienced mentors can also facilitate a smoother transition into the team and foster a sense of belonging.
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Charlton Buck
Honeywell Building Automation
It appears that your virtual onboarding system effectively ensures that new hires feel warmly embraced on their very first day. I must stress the significance of arranging a physical meeting with these new hires within a span of ten business days. Thank you for generously imparting your valuable insights.
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Ahmed Bastawy Youssef, MBA
North America - Sales Enablement & Offering Management leader | Digital Transformation | Sustainability | AI | Predictive Maintenance | Energy Optimization | EMS | IoT | Cybersecurity
Effectively training and developing your direct sales team remotely can be achieved by focusing on virtual onboarding. Utilize video conferencing tools, interactive training modules, and virtual simulations to provide comprehensive onboarding experiences. Create clear communication channels and regularly scheduled check-ins to offer support and feedback. Additionally, provide access to resources, training materials, and mentorship opportunities to ensure continuous learning and development for remote sales team members.
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Steve Kraner
Sales Team Trainer and Creator of the Software/SaaS Selling System
Sales game film - provide a prescriptive process - like The Perfect Discovery call - teach them - role-play - then ask them to do it with real customers and record the calls. Sales is like playing an instrument or a sport. It's a skill. Onboarding is done when they have demonstrated mastery. If they do it with others, they learn from the success and mistakes of others, so they progress faster. To your point, senior experienced salespeople who can lead by personal example are the best people to lead a mastery program.
Consistency is key in remote training. Schedule regular video training sessions to keep your team up-to-date with the latest product information and sales techniques. These sessions should be interactive, allowing team members to role-play scenarios and receive feedback. This not only enhances learning but also helps maintain team cohesion and motivation.
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Steve Kraner
Sales Team Trainer and Creator of the Software/SaaS Selling System
If you are mastering the guitar, you practice daily and take a weekly lesson. Same with sales. Even experienced people benefit from a regimen of daily call recording and weekly group game film reviews. Sales Developmnent is not one and done.
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Ian Moyse ☑
Sales Leader (Tech) + Influencer for Leading Technology Brands : Specialist in Revenue Growth, Cloud and Emerging Tech
I have found the best sales training is coaching and mentoring, live customer engagement. As a Sales Leader I find demonstrating alongside sales people in real customer conversation is the best place they learn. They get to see the customer reaction and how things work and it resonates more and they learn by osmosis. Classroom training is one thing, but in 'real' training is a far more effective learning method. ie show someone how to fish in a classroom and explain the theory vs hold the rod at a riverside and show them how to fish.
Create a central online repository of training materials that your team can access at any time. This can include product manuals, sales scripts, FAQs, and training videos. Ensure that the content is well-organized and updated regularly so that your team has the resources they need to succeed without feeling overwhelmed by outdated or irrelevant information.
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Steve Kraner
Sales Team Trainer and Creator of the Software/SaaS Selling System
If you have a regimen of call recording in place you are able to curate a library of real buyer/seller interactions that provide examples to emulate. Since you also hear what customers are saying, it's useful for people outside of sales, like product marketing.
Use Customer Relationship Management (CRM) tools to track your team's performance remotely. This data can help you identify areas where an individual might need additional training or support. Recognizing achievements and addressing challenges promptly will keep your team engaged and focused on their sales goals.
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Steve Kraner
Sales Team Trainer and Creator of the Software/SaaS Selling System
Continuing my theme of sales game film, call recordings put a focus on form in a way that can't be matched by lesser means. Like an MRI, call recordings help identify the nuances of language and tone that make or break sales performance. As a coach, you don't have to be the bad guy. Most people who review their calls see their embedded mistakes and self-correct. The recordings can be attached to the opportunity in most CRM systems.
Establishing clear channels for feedback is essential in a remote setting. Encourage your team to share their experiences and insights, which can lead to improvements in your training program. Regular one-on-one check-ins can help address personal concerns and foster a culture of continuous improvement and open communication.
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Steve Kraner
Sales Team Trainer and Creator of the Software/SaaS Selling System
Feedback loops and call recording: Ask each salesperson participating in an onboarding mastery program to record their sales calls and self-assess one per week. Independently, a qualified coach should assess the same conversation. Then the two sets of notes should be compared. In most cases the salesperson and coach will agree on strengths and weaknesses. Pick the top thing to improve and commit to that for the following week. Where a salesperson is not able to see their mistakes, a tough conversation is necessary. This onboarding process creates a culture of humility, professionalism and continuous improvement.
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Ian Moyse ☑
Sales Leader (Tech) + Influencer for Leading Technology Brands : Specialist in Revenue Growth, Cloud and Emerging Tech
Having call recordings is also a useful tool. Capture their calls and have them pick 3-4 a week to review with you that have substance to them. Don't just have calls that went well and had the positive outcome. Mix them with ones that didn't go well. Use these for coaching sessions using real client call environments.
Remote work can sometimes lead to feelings of isolation. To combat this, create opportunities for your team to connect on a personal level through virtual team-building activities. These can range from casual coffee chats to structured team challenges. Such activities can improve morale and create a more cohesive and collaborative team environment.
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Alexandra Brandão
Top Environmental Consulting Voice | Top Direct Sales Voice I Gestão de Projetos | Administração | Inteligência de Mercado | Meio Ambiente e Desenvolvimento Sustentável
Para treinar e desenvolver sua equipe de vendas diretas remotamente, utilize plataformas de videoconferência para sessões de treinamento interativas e práticas. Ofereça recursos online, como vídeos e tutoriais, para aprendizado contínuo. Estabeleça metas claras e forneça feedback regularmente. Promova uma cultura de colaboração e compartilhamento de melhores práticas entre os membros da equipe. Incentive a autonomia e a responsabilidade individual, mantendo a comunicação aberta e acessível.
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