What are some examples of effective customer service leadership in the telecommunication services industry?
Customer service leadership is a crucial skill for the telecommunication services industry, where customers expect reliable, fast, and friendly solutions to their problems. As a customer service leader, you need to inspire, motivate, and empower your team to deliver excellent service, while also managing the challenges and opportunities of the dynamic and competitive market. In this article, we will explore some examples of effective customer service leadership in the telecommunication services industry, and how you can apply them to your own role.
One of the key aspects of customer service leadership is to understand your customers' needs and expectations, and align them with your team's goals and capabilities. You need to conduct regular research and feedback sessions to identify your customers' pain points, preferences, and satisfaction levels, and use this data to design and improve your service processes and standards. You also need to communicate clearly and consistently with your customers, and set realistic and transparent expectations for your service delivery.
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Omar Arshad
Group Vice President Ptcl & Ufone | Channel Steering Strategist | Digitalization & Operations Expert | Customer Experience Enthusiast | Business Analyst | Budgeting & IT Development Specialist
Use of customer feedback and closing the loop for each customer contact is crucial in telecom service industry. This can includes makes changes based on customer suggestions, addressing recurring issues and adapting services according to customers preferences.
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Flávio Moraes
Director at TaylorMoraes | MBA, Luxury Concierge and Lifestyle Management
In the telecom sector, effective customer service leadership is marked by proactive issue resolution, empowering staff, and a commitment to continuous training. Omnichannel support, personalised service, and transparency are key. Embracing tech advances, valuing feedback, fostering a customer-first culture, and upholding sustainability is essential for leaders to excel and stand out in a competitive industry.
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Rosanne Dietz
Positive Promotions, Inc
Customer Service in any industry is about serving the customer. Listening is the first step but replying in a bespoke manner and not sounding scripted is also key to building trust. Training for skills is a better way to achieve this than by rote.
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Lynnette Finklea
Claims Team Manager State Farm Mutual Auto Insurance Company
One thing that I have found to be helpful is to set the expectations early, to be a person of your word, and to work the file to the furtherest point. If you need to transfer the call, soft transfer and provide the next representative with all pertinent details so that the customer doesn't have to repeat him/her self. Soft transfers also prevent the customer from being transferred to the wrong segment and having to reexplain the problem or concern multiple times.
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Olumide Aderemi
Brand Strategist | Experiential Marketing Expert | Innovation & Insights | Marketing & Ideation Consultant | Digital Marketer | Project, Risk and Client Management Expert
In the telecommunications services industry, effective customer service leadership encompasses promoting a customer-centric culture, continuous training, empowering employees to make decisions, leveraging data insights, providing multi-channel support, swift issue resolution, quality assurance, customer feedback, personalization, transparent crisis management, innovation, cross-functional collaboration, employee well-being, competition monitoring, transparency, and community engagement. All of these efforts aim to enhance customer service, improve satisfaction, and build brand loyalty.
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Andrea H.
Customer Service, Collection, Financial Coordinator
Listening is a key component to effective communication and great leadership. If your not listening to your customers or your employees your going to get smashed up results.
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Tracey M.
Be somebody that makes everybody feel like somebody!
Something everyone in customer service needs to understand is you can give the customer the best service, do everything by the book, as it’s scripted and you are trained but customer satisfaction is based on how the customer feels about the interaction not you. Always be respectful and professional, even when the customer is not. It’s not you, they are just frustrated with the system. Help them work through it… you’ll be a hero.
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Matheus Joaquim Cofferri
Head | Telecomunicações | Pré-vendas | 5G | Tecnologia | Datacenter | Sales | Estratégia | Conselheiro | Advisor | Smart Cities | Startups e Fintechs
Effective customer service leadership extends beyond surveys and feedback sessions. Implement a proactive approach by leveraging predictive analytics and AI-driven tools to anticipate customer needs. By harnessing technology to analyze customer behavior patterns, you can preemptively address pain points, customize services, and stay ahead of evolving expectations. This forward-thinking strategy enhances customer satisfaction, fostering long-term loyalty in an ever-changing landscape.
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Piet Goemans
Owner Rainbow’s End Music (Retired)
Treat your customers and employees the way you yourself want to be treated. You employees will give the extra effort and the workplace becomes a happier and more relaxed place. At the same time your customers will be receiving better customer service , pricing, quality and delivery times.
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Pavlos M.
Building Value with Creativity.
The best proven example is the creation of an effective and efficient system of gatherimg data from customer service interactions. Like: COLLECTION a. External: Phone calls, emails, surveys, online forums, in-store requests. b. Internal: Staff ideas/voice. EVALUATION (Hawk-eye view) In this phase leadership should evaluate, categorize and clean the incoming data. Create meaningful outcomes and proceed to applicable conclusions. APPLICATION The previous outcomes and conclusions are applied throughout the company to affect customer service quality. ALTERATION Here the leadership team gathers the new data and compares them with the previous. It applies further alteration into the system according to goals success.
Another important element of customer service leadership is to create a positive and collaborative culture within your team, where everyone feels valued, respected, and supported. You need to foster a sense of trust and accountability among your team members, and encourage them to share their ideas, opinions, and feedback. You also need to provide them with regular training, coaching, and recognition, and help them develop their skills and career paths. You also need to promote a culture of teamwork and cooperation, where your team works together to solve problems, learn from each other, and celebrate successes.
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Rita A.
Head CIS, Cannes - See It Be, MWF Alumna
Charity begins at home. Treat your employees with the empathy and respect that you expect them to extend to the customer. Your CSR initiatives should emanate from the inside out. Some organisational culture does not reflect a value for this team and yet their enthusiasm in engagagements with customers is a reflection of the value of customers to the organisation. If you have 100 CSRs talking to 18,000 customers daily, projecting that negative energy simmering just below the surface... are you living up to your brand promise? Or is customer experience not valuable to your ROI?
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Flávio Moraes
Director at TaylorMoraes | MBA, Luxury Concierge and Lifestyle Management
In customer service leadership, cultivating a positive and collaborative culture is paramount. It's about creating an environment where every team member feels esteemed and backed—where trust and accountability are the bedrock of team dynamics. By encouraging open dialogue and valuing each individual's contributions, we can foster innovation and mutual respect. Investing in regular training and coaching, acknowledging achievements, and guiding career development are not merely initiatives but necessities. A culture of teamwork and cooperation is crucial, where collective problem-solving, learning, and success are shared goals.
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Godwin Josh
Co-Founder of Altrosyn and DIrector at CDTECH | Inventor | Manufacturer
A recent study by Gallup found that companies with highly engaged workforces have 21% higher profitability, 20% higher sales, and 2x more customer loyalty compared to companies with low employee engagement. To cultivate this culture, it is essential to create an atmosphere of open communication, where team members feel comfortable sharing their ideas and concerns without fear of judgment. It is also crucial to provide regular feedback and recognition, both positive and constructive, to help team members grow and improve.
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Gladys Wicker
Sales Executive @ FedEx | Driving Sales Growth with SaaS Expertise | PSP DEI Ambassador
Encourage teamwork vibes by mixing up departments, so everyone's on the same page – sales, marketing, and customer service working as one dream team. Keep the energy flowing with regular feedback sessions; everyone's ideas count, making sure our selling game is on point together! 🚀
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Jamone W.
Core Concept Technologies, LLC | Sr. IT Specialist with superior understanding of IT markets and enterprise network solutions.
Establish a set of values and expectations that emphasize collaboration, respect, open communication, and a positive attitude. Ensure that these values are widely communicated and understood throughout the organization.
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Jeremy Smith
Working to better myself while helping others.
When your team feels valued, they will do a better job! People need to feel like what they do is needed and appreciated, or they just do not care. In customer service, the customer can tell if you do not care.
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Jonathan Arvanites
Corporate Operations Manager at CKS Packaging Inc
Communication is essential for a organization to thrive. Never assume the other department already knows or read that mass email. A quick phone call can save many back and forth emails and texts.
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Samantha Hawkins, CMCP
Public Safety Training Professional | Certified Instructor | Life-Long Learner
Collaboration and positivity are such critical elements of an effective and authentic customer service. But at the heart of this is for leadership to build a culture where their team members trust them and feel valued enough to want to collaborate and contribute to finding solutions in the workplace. Value is fostered in environments where all team members feel seen, heard, and respected, and are encouraged to bring their contributions to the table. To this point, leadership has to do their part in recognizing their team members as more than just numbers or butts in seats. They have to demonstrate an attitude of wanting to invest in their people because people will invest themselves emotionally into organizations that support them.
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Rami Shamoon
Sales Enablement | Process Optimization | Customer Success
Recognizing individual efforts during a tough project not only boosted morale but shaped an environment where everyone felt valued. It reinforced that a positive culture starts with celebrating each team member.
A third essential component of customer service leadership is to embrace innovation and change, and leverage the opportunities and challenges of the telecommunication services industry. You need to keep yourself and your team updated on the latest trends, technologies, and best practices in the industry, and explore new ways to enhance your service quality, efficiency, and differentiation. You also need to be flexible and adaptable to the changing needs and expectations of your customers, and respond quickly and effectively to any issues or complaints. You also need to encourage your team to be creative and proactive, and support them to experiment and learn from their failures.
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Omar Arshad
Group Vice President Ptcl & Ufone | Channel Steering Strategist | Digitalization & Operations Expert | Customer Experience Enthusiast | Business Analyst | Budgeting & IT Development Specialist
Prioritize agility and adaptability. The rapid evolution of technology and customer expectations demands leaders who can quickly respond to industry changes. Stay informed about emerging trends, embrace innovative solutions, and empower your teams to adapt swiftly. Flexibility in strategy and operations will not only enhance customer satisfaction but also position your organization as a dynamic player in this ever-changing landscape.
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Matheus Joaquim Cofferri
Head | Telecomunicações | Pré-vendas | 5G | Tecnologia | Datacenter | Sales | Estratégia | Conselheiro | Advisor | Smart Cities | Startups e Fintechs
Embracing innovation in customer service leadership involves more than staying updated; it necessitates fostering a culture of continuous improvement. Encourage your team not only to adapt but also to actively contribute to innovative solutions. Implement collaborative platforms and idea-sharing sessions to tap into the collective creativity of your team. This approach ensures that innovation becomes a shared responsibility, empowering each team member to contribute fresh ideas, fostering a dynamic and forward-thinking customer service environment.
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José Felipe Ruppenthal
Liderando a Transformação Digital em Telecomunicações / CTO / Advisor / Conselheiro /Engenharia / Estratégia / Planejamento / Implantação / Director / VP
Innovation often triggers apprehension as it brings about change, the unknown, and sometimes the replacement of traditional methods, even in technology companies within the telecommunications sector, paradoxically organizations inherently geared towards innovation. Telecommunications companies frequently develop a deeply rooted organizational culture over time. This culture tends to resist change, viewing innovation as a potential threat to established stability and order. Overcoming this resistance and fostering innovation typically necessitate a cultural transformation. This shift involves not only accepting but also embracing innovation continuously, demonstrated through an open mindset, adaptability, and organizational resilience.
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Robert Leccese
Business Development Manager @ Security Operations
Simple really, keep in touch with the client. A courtesy call is probably the most effective method of achieving future revenue. Build trust and show you value their business.
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Abuzar Elgalib (BSc., MBA, PMP®)
Founder and CEO at Cordial Labs, Consultant, Coach, Career Adviser (LinkedIn), Mentor, Instructor, Speaker
Some years ago during the time I was working for Sudatel (A Sudanese telco) I presented a proposal to the CEO to adopt something I called Idea Center. The essence of that is to encourage everyone to share customer-centric ideas. A committee is suggested to receive and evaluate all ideas and determine the quarterly winning one. The planning team of the company is to develop a master project management plan which is to get its way to implementation when endorsed by the key relevant stakeholders. The person who introduced the winning idea is to be given a pre-determined profit percentage during the entire life cycle of the newly innovated product. I believe that sharing the benefits with the creative and innovative staff is key to success.
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Oyakhire Rocky Edoh
I help Organizations navigate Change towards an enhanced Customer Experience | Operations Manager | Business Analyst | Project Manager | Process Improvement & Automation
With changing customer needs incorporating innovation and embracing change is paramount for elevating customer service standards. By fostering a culture of continuous improvement, businesses can adapt swiftly to evolving customer expectations. Implementing innovative solutions enhances service efficiency and customer satisfaction. Embracing change allows for the integration of cutting-edge technologies and methodologies, ensuring a proactive and responsive approach to customer needs. This commitment not only future-proofs customer service but also positions businesses as industry leaders dedicated to delivering exceptional and evolving customer experiences.
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Jaqueline Mansano
Supervisor de Atendimento ao Cliente| Customer Service Supervisor | SAC | Liderança de equipes | CRM
Inovação e mudanças fazem parte, mas não podemos deixar o básico de lado, para dar espaço apenas ao novo. Hoje um cenário que vejo constantemente as empresas focando em inovar ao invés de melhorar, e isso é um erro.
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Flávio Moraes
Director at TaylorMoraes | MBA, Luxury Concierge and Lifestyle Management
In the fast-evolving realm of telecommunications, leaders must champion innovation and adaptability to thrive. By staying abreast of cutting-edge trends and technologies, teams can significantly enhance service excellence, operational efficiency, and distinctiveness in the market. It's imperative to remain responsive to the dynamic demands of consumers, addressing their concerns with agility and precision. Encourage a culture where creativity is nurtured and learning from setbacks is valued, fostering a proactive environment of continual improvement.
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Jeremy Smith
Working to better myself while helping others.
In this day and age, change is never-ending. If you are slow or resistant to change, you will be left behind and customer service will plummet.
A fourth vital aspect of customer service leadership is to measure and improve your performance, and demonstrate your value and impact to your customers and organization. You need to establish clear and relevant metrics and indicators to evaluate your team's service delivery, customer satisfaction, and business outcomes, and use them to identify your strengths and areas for improvement. You also need to collect and analyze customer feedback, and use it to implement changes and improvements to your service processes and standards. You also need to report and showcase your results and achievements, and seek feedback and guidance from your stakeholders and peers.
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Munir Tarar (MEM, MSS, PhD)
Hardware Engineering Manager | Product Development | RF, EMC, Electrical, and Mechanical Systems and Certifications | Impact-Driven Leader and Team Coach| Industrious, Agile and Transparent Professional
In my experience a clear and firm strategy for continuous quality improvement is extremely critical and a must to have. Beyond measuring the performance and knowing there is a need to improve it, a plan in hand, that what, where, when and at what priority it should be done and is done accordingly, can make the customers happy in the long run.
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Flávio Moraes
Director at TaylorMoraes | MBA, Luxury Concierge and Lifestyle Management
In customer service leadership, a paramount aspect is the continual measurement and enhancement of performance. Establishing salient metrics and indicators is crucial for assessing service delivery, customer contentment, and business results. These insights, paired with collected customer feedback, provide a roadmap for refining service processes and elevating standards. Reporting these achievements underscores the value and impact delivered to customers and the organisation. It is essential to seek stakeholder and peer feedback to inform ongoing improvement regularly.
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Benjamin Speich
Operational VP & COO | Transforming Processes & Cultures for Growth | Global Operations & Team Empowerment | EOS Integrator
Measuring is necessary, but it also has to be understood, that in customer service, you will get what you measure. Meaning if you measure Case-Open-to-Close time, you will get improved (lower) Case Open times. It seems obvious, but if Case Time is not on your path to success, then it's a pointless metric. First, define a successful CX department, then you can define how to measure, and lastly, you need to set incentives to motivate individuals to meet those goals.
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Rami Shamoon
Sales Enablement | Process Optimization | Customer Success
Fostering a culture of continuous feedback has been key. Encouraging team members to share thoughts on processes and performance not only provides valuable insights but creates a collaborative atmosphere where everyone is invested in improvement. It's about the collective effort to enhance our impact on both customers and the organization.
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Moazzam Abu Bakar
The Automotivator | Leadership Coach | Helping dealerships to grow their sales & after-sales business 📈 by developing their people.
There's a beautiful saying " if you can't measure it, you can't manage it. Measure is a magic word in business. What gets measured, creates accountability. Accountability is another magic word. "With no matric or system, there's no accountability." The No.1 reason that service leaders often fail to achieve their performance goals is that they have no clarity of what they want? What they stand for? Being a customer experience student, my humble suggestion to service leaders is, first invest your time and energy to choose what count. As effective KPI setting starts with discipline thinking. Clarity, focus and concentration are BIG 3 to discipline thinking.
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Oyakhire Rocky Edoh
I help Organizations navigate Change towards an enhanced Customer Experience | Operations Manager | Business Analyst | Project Manager | Process Improvement & Automation
In my experience, it's imperative to measure and enhance performance continually. Assessing key metrics such as response time, issue resolution, and customer satisfaction periodically helps measure success. Use feedback to identify areas for improvement and implement targeted strategies. Consistently refining service delivery, employee training, and operational processes ensures sustained excellence. By making performance evaluation an ongoing priority, you strengthen your role as a key driver of exceptional customer service, fostering loyalty and positive brand perception while building customer experience.
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Jaqueline Mansano
Supervisor de Atendimento ao Cliente| Customer Service Supervisor | SAC | Liderança de equipes | CRM
Sem métricas e indicadores não temos a leitura se nossas estratégias estão sendo positivas. Mas não podemos exagerar, para ser algo saudável é preciso estabelecer as principais métricas que fazem sentido ao negócio, e ir renovando conforme a necessidade, mas sem exageros.
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Zaine Melo
Product leadership | Agile leadership | Top Voicer | Agilista | ACPC | PSM I | M3.0 | OKRMPC | Yellow Belt | Senior Supervisor | Ajudo a potencializar talentos e desenvolver lideranças.
Líderes devem usar dados para orientar suas decisões. Isso inclui entender o comportamento e a jornada do cliente, as tendências e inovações do mercado, aproximando as áreas internas do negócio, todas com o mesmo objetivo: a experiência do cliente. Receber o feedback do cliente só é efetivo se o time trabalhar em melhorias e desenvolvimento a partir do feedback. Plano de comunicação, com régua de CRM ajustada para o tipo de cliente que temos ao invés de envio coletivo (em massa) de uma comunicação ajudam a estreitar as relações com os clientes e a receber feedbacks de melhor e maior qualidade. Para melhorar o desempenho dos times, o desempenho do produto e o desempenho da cultura precisam estar igualmente comprometidos com a evolução.
A fifth and final element of customer service leadership is to lead by example and inspire others, and create a lasting impression on your customers and team. You need to model the behaviors and attitudes that you expect from your team, such as professionalism, integrity, empathy, and enthusiasm. You also need to show your commitment and passion for your service, and demonstrate your competence and confidence in your role. You also need to share your vision and values, and motivate your team to achieve their goals and fulfill their potential.
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Sandeep Arora
VP, Telecom Industry Platform at Capgemini
In a landmark collaboration announced 3 weeks ago, Deutsche Telekom and SK Telecom, two telecommunications industry majors, have embarked on a ground-breaking initiative to harness the power of generative AI jointly to revolutionize customer service. To me, this is one of the most visible CS leadership examples in recent times. It represents a significant step forward in the evolution of customer service, promising to deliver enhanced customer interactions, streamlined problem-solving, and superior customer satisfaction across the telecommunications landscape.
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Wahaj Siraj
Cofounder & CEO Nayatel
Providing great telecom service is a demanding work because customer expectations continuously increase. Only those can excel in customer service who have a helpful personality in normal life. If you're not helpful to others in normal life, you've remote chances of success as a leader in customer service.
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Samantha Hawkins, CMCP
Public Safety Training Professional | Certified Instructor | Life-Long Learner
Leadership has a very essential role in helping to set the tone of positivity in their organization from the top on down, and in cultivating those essential values like empathy, professionalism, and integrity. The power of motivation is not one to be underestimated. Leadership should act like their people's biggest cheerleaders. They should consistently be looking for new ways to inspire their teams and motivate them to continue bringing their very best to the job day after day. Believe in your people and they will believe in the mission of the organization.
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Matheus Joaquim Cofferri
Head | Telecomunicações | Pré-vendas | 5G | Tecnologia | Datacenter | Sales | Estratégia | Conselheiro | Advisor | Smart Cities | Startups e Fintechs
Leading by example is a cornerstone of customer service leadership. In addition, consider incorporating a culture of continuous learning and mentorship within your team. Implementing mentorship programs and fostering a learning environment can inspire team members, fostering professional growth and enhancing their ability to provide exceptional customer service.
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Rami Shamoon
Sales Enablement | Process Optimization | Customer Success
Beyond professional traits, I openly shared my struggle during an organizational change. This vulnerability inspired the team to embrace change positively, reinforcing that leadership is about adaptability and resilience.
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Darran Crook
Head of Customer Service | Director of Customer Experience | Customer Service Director | Telecoms | Energy | Manufacturing | Start-ups | People Engagement | Delivers improvements in CSAT & NPS | Complaints Specialist
Role model the behaviors you want from your team, engagement again is key. Always communicate what's going on inside and outside the contact centre so the teams feel part of the wider business and are aware of what's going on, what's working well what needs improvement, what are customers feeding back.
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Jaqueline Mansano
Supervisor de Atendimento ao Cliente| Customer Service Supervisor | SAC | Liderança de equipes | CRM
A liderança é para quem quer servir, e não ser servido, a partir do momento que o time enxerga que seu líder está lá disponível e acessível a todos, a sinergia acontece, porém não podemos esquecer que o líder também é uma pessoa, e não podemos colocar o título de super herói.
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Flávio Moraes
Director at TaylorMoraes | MBA, Luxury Concierge and Lifestyle Management
Leading by example, a quintessential trait for customer service leadership, resonates beyond immediate interactions, creating indelible impressions on clientele and colleagues. It's about embodying professionalism, integrity, empathy, and unbridled enthusiasm. As leaders, we must exhibit an unwavering commitment to excellence, showcasing our competence and confidence. By articulating our vision and values, we inspire our teams to aspire to their utmost potential, fostering a culture where goals are met and surpassed.
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Jamone W.
Core Concept Technologies, LLC | Sr. IT Specialist with superior understanding of IT markets and enterprise network solutions.
Align your actions and decisions with the values and principles of your organization. When your behavior reflects these values, it sets a clear example for others to follow. Show empathy and understanding towards your team members. Recognize their individual needs and concerns, and be supportive in times of personal or professional challenges.
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Jeremy Smith
Working to better myself while helping others.
I have always led by example. This shows your people just what you expect from them, and that you are able and willing to do the work as well. I have been in many positions before where my supervisor/manager did not lead by example. This led to people slacking at their job and poor customer service.
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Upasana Bhurani
Director - Business Development at Telin I Working towards becoming a great leader
one thing which i have learned from my personal experience is "even the toughest customer is a human". Understand what is their concern, Patiently listen to their side of story, offer a solution which works for them and not go textbook mode and even if you dont have solution offer them the best possible option, keep them posted with updates and lastly keep your calm as they might be aggressive or rude as they are in middle of a situation and once you have done all of above you will see a turn around and a positive outcome
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Gretchen Van Vrancken
Property Manager at LaPlaza Apartments
Start each call with a smile on your face as that is clearly heard in your voice. LISTEN to what the other person has to say. Repeat back what they said to gain acknowledgement that you are both on the same page. Give them undivided attention, so clear anything off of your desk that is in front of you that you may be working on & let co-workers know that you can not be distracted during this call to respect the other person’s time and their perspective. Give a date & time for a follow up call and respect that scheduled call time as not to forget about it or to be tardy for that call as this can be considered inconsiderate, rude and cause undue anxiety to the other person’s time.
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Noman Jelani
ICT Regulatory Affairs & Compliance Expert | Passionate about numbers and people
Effective communication, ability to realize issue and problem solving attitude is vital for front desk staff. Most often customer requires to recommunicate the issue when the handover/problem is not properly communicated to the backend teams.
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Gbemisola Macaulay
Head of Customer Service/New Dawn Sales Manager at Golden Rule Communication LTD
For effective customer service leadership in telecom industry communication is key. Even if you are a skilled communicator, you may not be communication effectively. Your business culture, priorities processes and physical environment, all play a part in how well information is sent and received. A large part of improving your communication environment is improving your own ability to communicate on an interpersonal level.
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J. Joseph
ITSM Service Desk Management *PSI *Crime Investigator *Crime Prevention Specialist/Advisor *Grievance Assessor *Safeguarding and Child Protection Specialist *Life & Career Coach *Legal Advisor *IT Engineer.
A good leader is honest with his team in all his acts. He comes across as an authentic, genuine and his acts shows that he is trusted and can lead a team that is active, productive and work as a second family.
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John Grant
Healthcare compliance officer. Published author. Books available on Amazon.com.
Call center work is often stressful and not a fit for everyone. New employees should be isolated from the general employee population until they can demonstrate an ability to handle the pressure. It can be disruptive to have a revolving door of employees. Throwing employees at the wall, to see if they stick may be the quickest way to weed out those who can’t hack it, but do it away from your regulars. Otherwise bonds are created that make termination a negative for everyone. New people may develop an affinity for the environment and co-workers, but never really click with the job. Better to get them up to speed with the work load, before exposing them to the population.
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