What do you do if your pricing strategy as an experienced direct sales consultant is not attracting clients?

Make sure you're crystal clear about what sets your offering apart from competitors and how it adds meaningful value to the end user. Verify that your pricing remains consistent across all channels where you offer your product or service. While adjusting pricing may seem like a quick fix, taking a more engaged marketing approach that integrates clear points of differentiation will allow you to maintain your pricing over the long term.

"Pricing is Easiest thing to do". Consultants are Outsiders and need to provide Flexible options. They are looked upto for better advise because of their experience. Pricing can always work if we make changes either by increasing or decreasing price points, or margins or discounts, which everybody knows. Clients are interested in final outcome : -Higher sales revenue -Least price -Fastest time. Therefore an experienced Direct Sales Consultant should look at other tools viz marketing to increase the length of its canvas.

It's essential to reassess and potentially adjust your approach. Here are some steps you can take: 1. Evaluate Competitor Pricing:Research what your competitors are charging for similar services or products. 2. Understand Client Needs: Consider whether your pricing aligns with the needs and expectations of your target market. 3. Value Proposition: Communicate the unique value proposition of your services or products to potential clients. 4. Flexibility:Offer flexible pricing options such as discounts for bulk purchases, loyalty rewards, or payment plans. 5. Marketing and Messaging:Ensure your marketing materials and messaging effectively communicate the value of your offerings at their current price point.

Understanding your competitors raw pricing, but also how they bundle, package and present it is key. Often for example they may appear cheaper, but do not include XYZ that you do and you believe the client needs - ie they have hidden costs or lack of value that you have. DO NOT rely on the customer to figure this out. Remember you are the expert in your sector and know your product and pricing better than the client ever will. If that's the case how is the prospect expected to know the differences between say 4 price quotes and how each does not represent the same package.

Somebody is definitely going to Beat you on Pricing! It's like selling Fish," Give me a better price" customers will always ask. So will you keep dropping your price, maybe, YES! but till when. Commodity products will face extreme price challenges, every time. Some aspirational products like in mobiles have seen a reverse in buyer psychology and for e,g Apple does not lower it's prices at launch of a new mobile and yet after years has maintained a healthy margin and leading marketshare. Value to the customer always wins but it'll be very different in markets viz India where customers will change their buying decision because of lower prices because the product differentiation is very less. Best is make a competitive landscape.

If you are all selling the exact same widget from the same vendor then it will be any service wrap that becomes the difference. If there is none and it is the same exact product then price comparison is easy as it is a like for like. If not then helping the client to understand what each package is or is not and hence why the difference in pricing can explain the value clearly for them to understand that it is not more expensive, it is more value.

Bundling is a way to gain an advantage in pricing since your negotiation can move away from zero sum structures to more complex trading models. Adding to this power, use a list of tradable, formally or just to prompt yourself where needed to induce better trades. Just be sure that it is researched and organized by your buyer value perception.

Pricing is a tactic normally in house and normally cost plus. I would bundle this with either customer segmentation or new product research.