What do you do if your personal brand is being overshadowed by younger professionals online?

If your personal brand is being overshadowed by younger professionals online, focus on enhancing your unique value proposition, updating your skills, and engaging authentically with your audience to stay relevant.

You can totally imagine changing your position, going from actor to mentor, and thus supporting young people in their development. you have to know how to accept evolution, and move from student to teacher.

If your personal brand is being overshadowed by younger professionals online, consider leveraging your unique experiences and insights as your competitive edge. Focus on highlighting the depth of knowledge and expertise that you bring to your field. Share stories and lessons learned over the years through blogs, podcasts, or videos, showcasing the value of your long-term perspective. eg: If you're a seasoned graphic designer being overshadowed by new designers with trendy techniques, you could create content that discusses the evolution of design principles over the decades, explaining how foundational skills can enhance modern design. This approach not only sets you apart but also establishes your authority and relevance in the industry.

Embrace your unique strengths and experiences, positioning yourself as a thought leader in your niche or industry. Invest in personal branding efforts, such as creating compelling content, networking, and showcasing expertise through speaking engagements or writing opportunities. Leverage your experience and wisdom to provide valuable insights and mentorship, establishing credibility and differentiation. Collaborate with younger professionals or influencers to amplify your reach and relevance within online communities. Continuously adapt and evolve your personal brand to stay current and resonate with changing audience preferences while maintaining authenticity.

You must highlight your experience and share it with those around you in one way or another. thus your position as an expert will strengthen your position. We must be sharing and benevolent.

You need to show your value to your network. show your achievements and profit, be in action. it must be done more than said. this is how you will be a leader.

No need to apply a stereotype, you have your own character and your values, be fully you in order to be inspiring. Playing a role doesn't do anything. Emblematic personalities are the most followed.

I chose lifelong learning because ‘age is just a number’. It’s an assumption that younger people outsmart older ones because ‘the kids’ are more agile and tech savvy. As long as we update our skills and commit to lifelong learning, we will definitely win.

If you're doing it right, no one—no matter their age, can overshadow you. Your personal brand is all about YOU, not a specific skill set. This includes how you approach your work, combine your unique gifts, and make people feel. Sure, the world will constantly be changing and younger generations will likely continue to be frontrunners, but wisdom and relationships only come from experience. And that's something that can't be matched by simply posting viral content.