What do you do if your business goals require persuasion and influence?

Sind Sie bitte ehrlich, mit sich und Ihrem Gesprächspartner. Vor allem wenn erkennbar wird, dass Sie seine Bedürfnisse nicht erfüllen können. Oder auch, wenn Sie (als Experte) erkennen, dass die Bedürfnisse nicht gut durchdacht sind. Helfen Sie dann bei der Suche nach anderen Lösungen und empfehlen ggf. auch andere. Damit gewinnen Sie nicht im aktuellen Pitch, aber Sie bauen eine mögliche Basis für künftige Gespräche.

Para poder influir en los demás, primero tiene que ser creíble, responsable y honesto, porque la mayor influencia es hacerlo con naturalidad sin tener que esforzarte conseguirlo

If your business goals require persuasion and influence, you should focus on building strong communication skills, understanding your audience's needs and motivations, crafting compelling messages, and building relationships. Additionally, employing persuasion techniques such as storytelling, social proof, and providing value can help you achieve your goals effectively. It's also important to listen actively to your audience and adapt your approach accordingly.

The foundation of effective persuasion lies in understanding the needs and motivations of those you aim to influence. At Conen Group, diving deep into the needs of our partners and customers has always informed our approach, allowing us to tailor our propositions in a way that aligns with their values and objectives.

Se meus objetivos de negócios exigem persuasão e influência, concentro-me em desenvolver habilidades de comunicação convincentes e em construir relacionamentos sólidos com as partes interessadas relevantes. Identifico pontos-chave que ressoam com cada público-alvo, apresento argumentos bem fundamentados e crio uma narrativa convincente para demonstrar o valor e a viabilidade dos meus objetivos.

Firstly, the goals of the business are based on working and giving. When you work you make a profit to give to a client. Business development allows you to maximize profit and generate wealth, well-being and prosperity. The purpose of a profitable business consists of that.

it's essential to focus on effective communication, building relationships, and understanding the needs and motivations of your audience. This could involve refining your negotiation skills, crafting compelling arguments, and leveraging social proof or data to support your points. Additionally, cultivating trust and credibility can enhance your ability to influence others positively.

The right words can make all the difference in a professional setting. Building trust through credibility is a powerful tool that can help you easily reach your business objectives. So, I would like you to always remember to choose your words wisely and gain the trust of those around you.

Influence is having a vision of the optimum outcome for a situation or organization and then, without using force or coercion, motivating people to work together toward making the vision a reality. Persuasion can be used to spur someone to action or to make a decision without actually earning their sincere buy-in.

El mensaje debe estar en primera instancia orientado a los intereses de la audiencia. Debe contar con la claridad, la empatía y escucha activa.

Según mi experiencia: Primero: tener claridad de lo que se quiere lograr. Segundo: identificar los clientes, sus características e intereses. Tercero: generar empatía con los clientes, las relaciones humanas son claves. Cuarto: elaborar un mensaje sencillo y con una propuesta de valor de beneficio mutuo.

Crafting a compelling message that resonates is crucial. Drawing from my time at Bertelsmann and Pyramid, I learned the power of a well-structured argument that combines logic with a clear value proposition. Your message should articulate the benefits succinctly, focusing on how it addresses the specific needs and goals of your audience.

Persuasion in communication is the ability to use language, words and ideas to influence or convince someone to take an action. This form of communication is commonly used in different contexts, such as advertising, politics and public speaking. Persuading through communication means employing techniques to appeal to logic, emotion, and personal interests. The objective? Getting a person to act in a certain way. Of course, do it freely, without feeling coerced or manipulated at any time.

Bleiben Sie dabei immer authentisch. Vermeiden Sie also Botschaften, die nicht zu Ihnen als Person und Ihrer Vita passen. Sie verlieren dadurch an Glaubwürdigkeit auch für die Botschaft, wenn Sie anderen Dinge sagen, die Sie selbst erkennbar nicht vorleben (können).

Connect with people..understand their emotions and get rationality in the discussion. This will.help them see beyond on merit of the problem and get rational solutions

Emotional appeal can significantly enhance the impact of your message. During my tenure with top marketing agencies, tapping into emotions – be it through storytelling or evoking a vision of the future – proved to be a powerful tool in persuasion, creating a personal connection that logic alone cannot achieve.

Consider leveraging emotion as creating a painting that evokes strong feelings. Using colors, brushstrokes, and imagery, you create a piece that stirs emotions like joy, excitement, or inspiration. Similarly, in persuasion, sharing emotional stories or experiences can connect deeply with your audience. When people feel emotionally engaged, they're more inclined to take action based on how your message makes them feel.

Erfolg braucht Emotionen. Als Türöffner oder/und als Garnitur. Ohne einen emotionalen Match werden Sie nicht überzeugen, es sei denn Sie sind Monopolist und/oder der andere in Not. Eine lange Geschäftsbeziehung lässt sich nur mit einem emotionalen Match sichern. Tauschen Sie daher den Gesprächspartner auf Ihrer Seite aus, wenn Sie erkennen, dass er bei einem Kunden nicht ankommt.

Building credibility within an organization Continuously develop your skills and knowledge in your field. Share insights, offer solutions, and contribute valuable expertise to projects Cultivate positive relationships with colleagues, supervisors, and other stakeholders. Building rapport and trust with others enhances dialog

Stay ethical do the right thing it's really that easy. When you do that, the rest will come. Never let your desire to make the sale or close the deal stand in the way of that.

Se construye credibilidad con el ejemplo, con el respeto y con el lugar que se le da al otro. El acompañarlo en su crecimiento demostrando que todos estuvimos alguna vez en su lugar y asegurando que al día de hoy nunca se deja de seguir aprendiendo. NO EXISTE EL SÚPER HÉROE

Erzählen Sie nichts, was Sie nicht erlebt haben. Geben Sie deutlich zu erkennen, wenn Sie was nicht verstanden haben. Tun Sie was Sie sagen, halten Sie Versprechen.

Trust is the currency of influence. My career journey underscored the importance of building credibility through expertise, consistency, and transparency. Demonstrating your knowledge and commitment builds confidence in your leadership and proposals.

La credibilidad es la base del liderazgo y se construye siendo congruente con tus valores y principios, con honestidad y sinceridad para así, generar la confianza de quienes nos rodean.

In his article for Harvard Business Review, Jay Conger (1998) urges leaders to master what he refers to persuasion as a process of collaborative learning and negotiation in which the leader nudges other individuals to come up with the solution to a business problem. This process involves planning, preparation, and dialogue. For instance, leaders must learn as much as possible about the attitudes, concerns, and opinions of their followers, and explore their chosen position from every angle, before presenting it for consideration. They should invite people to engage in discussions and debates around the merits of a proposal, and be willing to compromise during negotiations.

En principio ganar con el ejemplo. Si hacemos las cosas bien, con empatía, humildad y siendo receptivos (dando lugar a escuchar al otro y entendiendo que podemos compartir sus ideas también). Ganamos confianza y logramos la persuasión.

I would add that credibility and communication are partners in persuasion and should be considered to have equal weight in any attempt to influence the behavior of your target audience. Too often we see what could have been a viable entity fail under the weight of overblown claims. Be very certain that you are as realistic as possible in your claims regarding your products or services. Incorrect or exaggerated information will backfire in the long run and destroy your credibility not just in the immediate situation but down the road and credibility problems are a kiss of death to sustained success.

Persuasion is not a monologue but a dialogue. Active engagement with stakeholders, encouraging questions, and addressing concerns, has been a staple of my approach at Conen Group. This interactive process fosters mutual understanding and opens up avenues for collaboration and consensus.

Grundsätzlich fällt mir auf, dass Menschen (mehr im Westen als im Osten) dazu neigen, ihre eigene Meinung in einem Gespräch bestätigen zu wollen und nicht zuhören, um zu verstehen, sondern beim Zuhören das selektieren, wovon sie eh schon überzeugt sind (Bestätigungs Bias). Um eine offene Kommunikation zu fördern, ist es hilfreich, offene Fragen zu stellen und selbst mit gutem Beispiel voranzugehen: bewertungsfrei und mit Interesse zuzuhören und ggf. nachzufragen, falls etwas nicht verstanden wurde. Feedback und Einwände sind ein wichtiges Tool, um in jeder Hinsicht immer besser zu werden, solange eine respektvolle und wertschätzende Grundhaltung und eine Vertrauensbasis gegeben sind. In einer geschützen Atmosphäre passiert Lernen.

Turning persuasion into action requires securing a commitment. Whether it's through formal agreements or verbal confirmations, ensuring there's a clear next step is vital. At Conen Group, we emphasized setting specific, actionable goals during these commitments to ensure momentum and accountability.

Acompañar en el desarrollo, mostrarse cómo un par, transmitir conocimientos adquiridos, volver al repaso de lo dicho si es necesario y dejar documentos que ayuden cómo guía.

Consider the strategic alignment of your business goals with your overarching vision when engaging in persuasion and influence. In my experience, clear communication that ties decisions to shared goals, fosters understanding and acceptance, even during challenging times. When leaders consistently communicate decisions in line with the organisation's vision and values, it builds trust and reinforces the collective purpose. For instance, during restructuring, transparency about rationale and alignment with our vision garnered stakeholder support.

Remember, If there's not much #demand for what you're selling, you've got to create it yourself. Understand what people want and why they're not interested in your product or service. Then, find ways to make it more appealing. Maybe you can offer special deals or promotions, even combine current trends with your message like #amul doing, optimize your marketing strategy, or even tweak your product to better fit what customers are looking for, don't just depend on the marketing agency for content creation nobody knows your product and customer better than you. The key is to get creative and proactive in finding ways to make people want what you're offering.

In today’s rapidly evolving business landscape, flexibility and adaptability in your influence strategies are paramount. Being open to feedback and ready to pivot your approach based on new insights can significantly enhance your effectiveness in achieving your goals. Remember, the key to persuasion is not just in convincing others but also in being open to being convinced – a true hallmark of dynamic leadership.