Here's how you can collaborate with sales teams to create persuasive product descriptions.

Sit in on calls and/or ask for transcripts. You're looking for three things... 1) Gaps in your leads' understanding/awareness. 2) If a lot of Qs come up over lead times, then you want to understand why? Are there supply-chain issue? Have your leads been let down in the past? Each answer demands different copy. 3) What are your leads' Jobs To Be Done (JTBD)? You want a good understanding across all three JTBD categories (function, emotional, status). Finally, talk with your leads. If you are trained, use the JTBD framework.

Understand who the ICP is and let the sales team explain exactly who they sell to. Live that life, understand where the need arises, why the product is sold to those particular people and you'll know exactly what USPs to highlight and what the hook should be. If a health drink is sold majorly to women or majorly outside gyms at those particular stores, it'll help run campaigns to maximise those demand areas. Insight mapping is KEY.

You can work with sales teams by asking them about the features customers like most, and what makes the product special. Then, use this info to write descriptions that highlight these points and persuade people to buy. Teamwork helps create descriptions that really sell!

Beware of anecdotal feedback. It can be very misleading. Instead, look at concrete and representative facts so you're positioning the benefits and features properly (by value to the end-user).

It helps to translate data into assumption or belief statements. For example, you see your sales figures peak towards the end of each quarter. You might assume that buyers make their buying decisions then. But you need to test that assumption. It might be that your team tends to push to sales near the end of quarters. Analyze and test.

Para colaborar com as equipes de vendas na criação de descrições de produtos persuasivas, alinhe metas comuns, como aumentar as vendas e destacar os benefícios do produto, garantindo uma abordagem coesa e eficaz.

A criatividade coletiva fará com que a descrição e a estratégia de venda de um produto possua os elementos mais condizentes com a realidade do público consumidor e possa alcançá-lo ao máximo. Por isso, ouça sempre a equipe de vendas, compartilhe ideias, proponha sugestões, e acima de tudo, tenha humildade para cocriar.

Gather data on key metrics such as click-through rates, conversion rates, and sales figures for each version of the product description. This data will provide insights into which version is more effective in driving customer engagement and sales.

Work closely with the sales team to align messaging and positioning strategies. Talk about the main benefits, special features, and preferences of the target audience to make sure that product descriptions connect with potential buyers and address their specific needs and concerns.