What do you do if your design skills aren't getting noticed on social media?
Struggling to get your commercial design skills noticed on social media can be disheartening, but don't lose hope. The digital landscape is vast and ever-changing, providing numerous opportunities for you to showcase your talent. Whether you're a seasoned designer or just starting out, understanding how to effectively promote your work online is crucial for gaining visibility and attracting potential clients or employers.
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Candi LucianoVisual Storybrand Expert for Speakers 🎤 & Entrepreneurs | Empowering On-Stage Badassery! (and Off) | Former…
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John DarnellOwner I Brand Strategy & Elevation I Digital Innovation for Maximum Awareness I Branding Afluencer with spot-on digital…
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Pravin BaldaniyaIT Professional | Graphic Designer | Marketing Specialist | Social Media Designer
Your social media profiles are your digital storefronts. Ensure they're fully optimized to attract viewers. This means having a professional profile picture, a compelling bio that clearly states your expertise in commercial design, and a link to your portfolio. Your username should be consistent across platforms to build brand recognition. Remember to use keywords related to commercial design in your bio to improve searchability.
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For me, when my design skills aren't getting noticed on social media, I reassess my approach. I optimize my profiles, post consistently with diverse content, engage with my audience, use relevant hashtags, collaborate with others, and promote my work beyond social media. Patience and persistence are key as I continue to learn and adapt to build recognition for my skills.
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I think if your design skills aren't getting noticed on social media, you can try to increase your visibility by sharing your work consistently and engaging with other designers and followers. Use relevant hashtags and join design communities to reach a wider audience. Collaborate with influencers or participate in design challenges to showcase your skills.
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I've been waiting for the day that Linkedin would send me an invite to do this. Ok, listen up. Tiktok, Tiktok, Tiktok! Why? Imagine a brand like Pepsi, now think outside of the box and realize what Pepsi has to offer. Pop, Entertainment. Now use that idea and rebrand it to fit the criteria. The point I'm making here is to stand out on social media with your design ideas by promoting them to major social networks with reach. I turned Starbucks to a Value Brand, I created a Honda Hybrid vehicle using existing parts and I also rebranded a Drake concept for Tim Hortons. If I wanted to, I could post to social media. It allows for others around the world to see it and give their opinions. Think and post!
Develop a content strategy that resonates with your target audience. Post high-quality images of your work, share behind-the-scenes glimpses of your design process, and write insightful captions that add value. Engage with trends in commercial design, but also ensure your content has a unique twist that sets you apart. Consistency is key, so create a content calendar to maintain a steady flow of posts.
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Be curious and ask yourself why. Three helpful questions— As a visual storyteller, is your content: 1) Adding value? - Share your unique perspective. 2) Relevant to your network? - Share your purpose and how it impacts them. 3) Connecting on a human level? - Share your real-life experiences in your style. It is okay to add humor and be vulnerable.
Engagement is a two-way street. Regularly interact with other accounts by liking, commenting, and sharing their content. This not only builds relationships within the design community but also increases the chances of getting your own work noticed. When someone engages with your content, respond promptly and thoughtfully to foster a sense of community and encourage further interaction.
Hashtags are a powerful tool for discoverability on social media. Research and use relevant hashtags related to commercial design to reach a wider audience. Don't overstuff your posts with hashtags; instead, choose a mix of popular and niche tags that accurately describe your work and the design industry. Monitor which hashtags perform best and adjust your strategy accordingly.
Collaboration can significantly expand your reach. Partner with other designers or influencers in the commercial design space to cross-promote each other's work. Collaborative projects not only showcase your ability to work as part of a team but also introduce your skills to a new audience. Consider guest posting on popular design blogs or participating in design challenges.
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To collaborate is the key to bring awareness and open more doors. A stumbling block for all artists, designers, young & old. You gotta lose your “stage fright!” Most creatives are quiet, and keep a low profile. It’s how we market our talent in social media. Find the passive fear that’s habit, take baby steps, telling folks about the one creative thing you love doing the most! EVERYONE… say it with me out loud! Ready? “I LIKE WORKING FOR FREE!” Haha. Just kidding. I get paid well. The one must thing IS to get up & find artists, like-minded people. Urge them to open up and tell you something new. Live itup & no fear!Always gonna be haters. Be a winner, yell it loud and proud what love is the most. Be the gifted artist and a visionary!
Finally, use analytics tools to track the performance of your social media posts. Analyze which types of content get the most engagement, what times your audience is most active, and which strategies drive traffic to your portfolio. Use these insights to refine your approach, test new ideas, and adapt to changes in social media algorithms and trends in commercial design.
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