What do you do if your copywriting ideas are feeling stale?

My world becomes narrow when I sit in front of my screen for too long. Ideas stop flowing, and I end up thinking surface level. Changing my activity for example going out in nature or playing a sport allows thoughts to percolate in my subconscious mind. Ideas shape up and easily flow when I'm back at my desk. Quality and depth in my thinking. Low effort, no anxiety, consistently great output. Sometimes I write at my desk and edit in my garden on another day. In what seems a 100% piece of content while writing, I find loopholes to fill while editing. That's what this simple shift does to my brain.

Refreshing ideas when writing is a critical step to ensure your output is always compelling to the target audience. here is what you need to do. 1. Read and understand the contemporary issues surrounding the target audience. 2. Brainstorm ideas and choose the best to follow. 3. Write and revisit the ideas after a while. * Always keep stories simple and engaging.

Here are a couple of things to try if your ideas are getting stale: 1) Change your routine. This applies to when you write, how you write, where you write, and the tools you use to write. 2) Add play to the beginning of your writing session. Set a 5-minute timer to free-write with no agenda. Or choose a photo you are drawn to and draft a quick persona or back story for that person or scene. No judgement! 3) Inject creativity by adding art supplies to your writing table, like a small watercolor pallet and journal or a doodling pad with a favorite pen or pencil. 4) Nature always inspires. Get outside!

Refreshing your copywriting ideas can be as simple as gaining a fresh perspective: 1. Change of Environment: Break from routine by working in new settings like coffee shops or nature walks. 2. Variety in Consumption: Explore diverse content beyond your industry to stimulate new ideas. 3. Rearrange Workspace: Even small changes in your office setup can inspire creativity and spark breakthroughs in your writing.

Here are 3 things I do... 1. I read and dissect winning copy from legendary copywriters like Dan Kennedy, John Carlton, David Ogilvy, etc. 2. I also take a walk in nature or engage in a hobby so as to give my brain a break. 3. I do a bit more research to see things from fresh perspectives.

If you want to get a fresh perspective, start consuming content that’s totally outside your usual sphere. Pick up a magazine you wouldn't normally read or dive into a book far from your comfort zone. Why? Because new stimuli can trigger fresh ideas. Suddenly, you're not just seeing things the same old way—you've got a whole new angle on the world. And that's the key. When you break out of your usual patterns, you open yourself up to inspiration from unexpected places. The next thing you know, you're writing with more energy and creativity than you've had in ages. It's like a breath of fresh air for your brain. Step back, mix things up, and watch how a fresh perspective can lead to real breakthroughs in your writing. Trust me, it works.

When you’re stuck with your writing ideas, it’s time to switch things up. First off, take a break. Look around for inspiration in everyday stuff. Books, movies, or even chatting with friends can spark new ideas. Don’t be shy about chatting with fellow writers. Brainstorming together often leads to cool ideas you wouldn’t have thought of alone. Change your surroundings. Try writing in a park or coffee shop instead of your usual desk. Experiment with different writing styles or techniques. You might find a new way of expressing yourself that feels just right. Lastly, don’t forget to get feedback. Sharing your work with someone you trust can give you valuable insights and help you see things from a different angle.

"Steal Like an Artist" is a must read for this. Being creative isn't about being a genius, it’s about being a scavenger -> finding connections between existing ideas and making them your own. In order to do that, you have to have a rich variety of inputs that will lead to more unique outputs! Also during the process, be authentic! -> Nobody will do a better job at being you then you!

If your copywriting ideas are feeling stale, try refreshing your creativity by seeking new sources of inspiration. Read books, articles, and blogs outside your usual genres. Experiment with different writing styles or tones. Participating in writing workshops or joining creative communities can also provide new perspectives and feedback. Don't forget to take breaks and give yourself space to recharge; sometimes stepping away can bring fresh ideas when you return. 📝🔄🎨 #Copywriting #CreativeWriting #Inspiration

Go to some obscure places for inspiration! My best ideas come from wikipedia-search blackholes. I'll be researching the Roman empire for a brief about a hospitality project and then somehow 4 hours later I've found myself in a page about the courting rituals of the broad-tailed hummingbird. There's inspiration to be found literally everywhere!

Brainstorming sessions can invigorate your creativity: 1. Collaborative Approach: Engage with diverse perspectives, even from non-copywriters, to stimulate fresh ideas. 2. Open-Mindedness: Embrace all ideas without judgment, fostering a free-flowing creative atmosphere. 3. Idea Generation: Aim to produce a wide range of concepts, which can later be refined into polished copy.

If you feel your copywriting ideas are going stale, consider launching brainstorming sessions with colleagues or industry peers. Encourage everyone to openly provide any and all diverse perspectives, test new trends, look into different customer insights, and think about different formats or storytelling techniques. Don’t ever forget the importance of taking breaks. Use this time to look for inspiration in even the most unrelated fields. Then engage in creative exercises such as mind mapping or word association. Testing and collaborative ideation have the potential of rejuvenating your creativity and resulting in fresh, impactful copywriting concepts.

How brainstorming works best for me -> wake up, don't check on your new messages, grab a pen or sit at the keyboard and write! Just write don't edit, don't interrupt your creativity with your logic!

Collaborate with colleagues or friends to bounce ideas around. Brainstorming sessions can spark creativity through diverse perspectives and collective energy, generating new concepts you might not have considered on your own.

I've seen many suggestions online for creative exercises that seem unnecessarily complex. What works best for me is simply writing about a topic I'm passionate about, such as football. Don't restrict yourself by worrying about specifics; instead, write freely and as much as you can on that particular topic. Another great exercise is to write at least a page on any topic of your choosing first thing in the morning. Adding this to your daily routine can make a big difference.

Creative exercises breathe life into your ideas: 1. Writing Prompts: Challenge yourself with prompts that spark unconventional thinking. 2. Constraints: Set limits like word counts or specific vocabularies to push boundaries. 3. Exploration: Break habitual patterns to discover innovative ways of expression. The practice cultivates creative thinking for fresh copy concepts.

The only creative exercise you need -> write every day! Put the reps in -> make it a habit -> the more you write -> the better you will be! Write on different subjects, that way you can connect the dots and have more ways to write about the new subject!

A quite "heretical" approach I find useful is freewriting with constraints. Here's how it works: you set a timer for 5 minutes and write non-stop about your topic, but here's the twist - incorporate a random constraint like using only words that begin with 'S' or avoiding certain vowels. This forces your brain out of its usual patterns, potentially leading to unexpected gems.

Try unconventional exercises like word association, mind mapping, or visual brainstorming to break free from mental blocks and ignite fresh ideas.

Staying informed about industry trends enriches your copywriting: 1. Audience Alignment: Connect with current audience interests and language. 2. Inspiration Source: Explore popular topics and formats for fresh ideas. 3. Relevance Maintenance: Keep your copy current to ensure continued engagement.

Customer feedback fuels your copywriting: 1. Insight Gathering: Collect direct insights on your copy's effectiveness. 2. Tailored Content: Use feedback to align future writing with audience preferences. 3. Idea Generation: Spark new approaches or angles based on audience input.

If you think your ideas are stale chances are they are. Don't waste time berating yourself. Be daring and create a new campaign you've wanted to do no matter how outrageous you think your design is. Take some time off from work and knock one or two things off your bucket list.

Mental blocks are normal in creative ventures! Like injuries with athlete's, it will happen at some point! The best way to avoid them and take care of them -> take a walk! Rest and recharge, give your mind a brake!

I’ll probably be very unpopular for saying this, but chatGPT is really useful for giving me a wide variety of ideas and quick iterations to play off of. It doesn’t always work, but in terms of generating a lot of different ideas it can sometimes get me out of a bind. That and turning off the computer, going for a walk, or doing some strenuous exercise often resets my perspective. Sometimes I come back to the page after a run and I look at things and I’m like, “Wait, who wrote this?”

Small things can make a big impact. Storytelling is a great example—people love a compelling narrative, so share personal experiences or anecdotes to connect with your audience. Don't just drop facts; weave a story that captivates them. Simplicity can be a game-changer. If you can explain complex concepts in plain language, you'll capture a wider audience. People don't need a technical deep dive—they just want clear, actionable insights. Consistency is your secret weapon. Whether it's regular social media posts, newsletters, or a consistent content schedule, it builds trust and reliability—both critical in any industry. Lastly, don't forget to listen. Real insight comes from understanding your audience's questions and pain points.

Read, just read! When you are reading, you give your mind new inputs and in doing that, you will come up with new output! Few books to consider: -> Steal Like an Artist -> The Artist's Way

If your copy starts feeling stale, try the following: 1/ Listen to customers: Spend time where your audience is, online and offline. Listen to their conversations for fresh insights. 2/ Read widely: Don't just read about copywriting; read novels, newspapers, and even poetry. 3/ Create a swipe file: Create a collection of good ads, headlines, etc. Refer to it whenever you need a creative jumpstart. 4/ Write daily: Practice different styles and tones every day (no matter how brief) to keep your writing muscles agile. 5/ Rest and reset: Sometimes, stepping away is the best way to refresh. Take breaks to clear your mind and return with a new perspective.