Here's how you can keep up with industry trends using social media.
In an age where information is as valuable as currency, staying ahead of industry trends is crucial for your career, especially as you approach its later stages or retirement. Social media, a tool often underestimated, can be your secret weapon in this quest. It's a dynamic and real-time source of industry news, insights, and forecasts that can keep you informed and adaptable. By leveraging social media effectively, you can ensure that you're not just keeping up with the times but possibly even staying ahead of the curve.
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Radu Oncescu📬 Newsletter specialist @ #SoMeBites. 📰 See my work in 9to5Google, Business Insider, TechCrunch, The Drum. 💡Top 6%…
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Sangeetha kanniyappanDigital Marketer | SEO | B2B | SaaS Marketing |
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Carlos GilBestselling Author & Global Keynote Speaker | Brand Evangelist at GetResponse | AI Expert, Social Media Innovator &…
Identifying and following thought leaders and influencers in your industry on social media platforms like LinkedIn and Twitter can provide you with a wealth of knowledge. These individuals often share their insights, experiences, and predictions about industry trends. By engaging with their content, you can gain valuable perspectives and stay informed about emerging trends. Remember to actively participate in discussions and contribute your thoughts to establish a presence within your professional community.
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Carlos Gil
Bestselling Author & Global Keynote Speaker | Brand Evangelist at GetResponse | AI Expert, Social Media Innovator & Growth Driver
To keep up with industry trends using social media, follow key influencers and thought leaders in your field, engage in relevant online communities, and join industry-specific groups on platforms like LinkedIn and Facebook. Additionally, set up alerts and use tools like Twitter lists and Feedly to stay updated on the latest news and insights, ensuring you're always informed about the latest developments and conversations in your industry.
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Abhishek Gupta
Co-Founder & Promoter @ Travrse Media | Helping organisations and individuals to improve their digital presence
Think of those people who are always dropping knowledge bombs in your field. Search for them on Twitter, LinkedIn, and YouTube – the usual social media haunts. These could be big-name publications, industry experts, or even those hidden gem accounts you stumble upon. Once you find them, hit that follow button and stay tuned to their latest insights. Like their posts, chime in on discussions – become part of their online crew!
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Radu Oncescu
📬 Newsletter specialist @ #SoMeBites. 📰 See my work in 9to5Google, Business Insider, TechCrunch, The Drum. 💡Top 6% Social Media Voice.
Here's how to identify on social media platforms and follow those influencers that are always atop all when it comes to social media news, trends and features: — you can always do a thorough research using Google Search and then follow them on social media platforms such as LinkedIn or Twitter. — from here, engage with their content to train the platforms algorithms in order to showcase similar content, but from similar people you dont yet follow. — use hashtags to discover content.
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Amy Sayce
Marketing Executive at Northern Accountants Ltd | Brand of the Year finalist at the 2024 Yorkshire Accountancy Awards
Finding creators and key voices who you want to follow is a great way to do this! You will also find a lot of these creators will share the latest news and there's always lots of discussion in the comment sections to keep you up to date.
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Muhammad Abdullah
🚀 Empowering exceptional businesses and individuals by crafting content, marketing strategies, & management solutions.
Following and engaging with industry thought leaders on social media is crucial. Their insights and trend predictions offer valuable knowledge, while active participation helps you stay informed and build your professional presence.
Social media platforms host numerous groups and forums where professionals gather to discuss the latest industry news and trends. By joining these groups, you receive a direct line to the pulse of your field. Engage with content, ask questions, and share your insights. This not only keeps you informed but also helps in building your professional network with individuals who share similar interests and who might provide valuable information in the future.
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Radu Oncescu
📬 Newsletter specialist @ #SoMeBites. 📰 See my work in 9to5Google, Business Insider, TechCrunch, The Drum. 💡Top 6% Social Media Voice.
— I do not recommend this approach because groups are more focused on general discussions about social media, but you can try subscribing to instagram broadcast channels managed by social media platforms and KOLs.
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Abhishek Gupta
Co-Founder & Promoter @ Travrse Media | Helping organisations and individuals to improve their digital presence
The online dens The internet is full of virtual hangouts for industry folks. Facebook Groups, LinkedIn Groups, online forums – these are your treasure troves of knowledge. Find the ones that speak your industry's language and join the party! Don't be a wallflower – participate in discussions, ask questions (no such thing as a silly question here!), and share your own expertise. This is where you get the real dirt, swap ideas, and discover fresh trends before everyone else.
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Zsofia Raffa
Digital Marketing Expert | Virtuoso in Demand Generation, Social Selling, Content Strategy| Innovator in Social Media and Thought Leadership| LinkedIn Full Stack Specialist | Proven in Data Management and Strategy
Social media is like an information super-highway. Tons of updates in real-time, so it is crucial how you get them. One of the best ways is to join related groups. It is important to keep up to date but also discuss the impact of the trends. We tend to get emotional for big updates, however, it is great to discuss, see their impact, and learn from others.
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Muhammad Abdullah
🚀 Empowering exceptional businesses and individuals by crafting content, marketing strategies, & management solutions.
Joining social media groups and forums is vital. Engaging in discussions keeps you informed about industry trends and helps build a professional network, offering valuable insights and future opportunities.
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Farid Kazemi
“Public Relation Specialist”
Join Industry Groups and Communities LinkedIn Groups: Join LinkedIn groups related to your industry to connect with like-minded professionals and participate in discussions. Facebook Groups: Engage in Facebook groups where professionals in your industry share ideas, ask questions, and provide support.
Curating your social media feeds to prioritize content related to your industry is essential. This means following relevant hashtags, subscribing to industry-specific news pages, and tailoring your newsfeed settings to highlight this information. By doing so, every time you log in, you're presented with a customized stream of content that keeps you abreast of the latest developments without having to sift through irrelevant posts.
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Sangeetha kanniyappan
Digital Marketer | SEO | B2B | SaaS Marketing |
Curating your social media feeds to focus on industry content is key. Start by following relevant hashtags and subscribing to industry-specific pages. Adjust your settings so news from these sources pops up first. For instance, if you're in tech, follow hashtags like #TechNews or #AI. This way, every time you check your social media, you'll see the latest updates and trends without getting bogged down by unrelated posts. This simple tweak ensures you're always in the loop and saves you time.
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Radu Oncescu
📬 Newsletter specialist @ #SoMeBites. 📰 See my work in 9to5Google, Business Insider, TechCrunch, The Drum. 💡Top 6% Social Media Voice.
Here's how you can easily curate content on social media platforms without any headaches: — Follow relevant hashtags. — Create Twitter lists with KOLs, influencers, brands. — Use the "Save" button for all types of content: audio, video, images, links, text posts. — You can use apps like Google News or Feedly for news.
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Abhishek Gupta
Co-Founder & Promoter @ Travrse Media | Helping organisations and individuals to improve their digital presence
SPY on good kind There are these cool tools out there that act like social media detectives. They track online conversations and unearth those hidden trends and hot topics that everyone's buzzing about in your industry. Think of them as your secret intel agents. You can even set up alerts for keywords related to your industry or competitor brands. Knowledge is power, my friend!
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Ankita Roy
LinkedIn Top Voice | Hospitality Brand Strategist | Copywriter | Ex MENSA Brands
Research is the key. We have an A/B testing account that we use to test how our social posts or reels would look to the audience. To keep ourselves updated, we have followed plenty of industry related pages on social and this gives us curated feeds which are quite useful when brainstorming with the team.
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Muhammad Abdullah
🚀 Empowering exceptional businesses and individuals by crafting content, marketing strategies, & management solutions.
Curating your social media feeds to prioritize industry-specific content is crucial. It ensures you stay updated with relevant developments effortlessly, enhancing your knowledge and keeping you informed about the latest trends.
Social media is not just about consumption; it's also a tool for analysis. Platforms often have built-in analytics tools that allow you to see what topics are trending within your industry. Pay attention to recurring themes and discussions to identify what's gaining traction. This can be a sign of an emerging trend that you might want to delve deeper into, helping you stay ahead of the curve.
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Radu Oncescu
📬 Newsletter specialist @ #SoMeBites. 📰 See my work in 9to5Google, Business Insider, TechCrunch, The Drum. 💡Top 6% Social Media Voice.
— Pay attention to repetitive audio and video trends (CapCut Templates on TikTok and Reels Templates) and then hit the "Save" button. — The same for memes and texts.
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Lee Zhi Qian
Digital Marketing and Campaigns Strategy
Be proactive and hone your eye for discovering trends by using social media platforms every. single. day. From the "fully conscious baby" to the "hands in pet trend" - these ideas will come to you when you are actively looking out for creators who are also staying on top of their social media game. But that's just a start. Understanding what ideas work for your brands is key. Be tactful and tasteful by doing your research.
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Penny Warnock ✨
Brand Content Specialist @ Foleon I Creative Curator & Copywriter @ Intent Gallery I B2B Content Marketer I Top Social Media Marketing Voice 💡
Look at the comments. The comments section is a goldmine for qualitative insights about the latest trends. Plus, they're usually full of interesting responses and angles, making them a great place to spot trends early.
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Muhammad Abdullah
🚀 Empowering exceptional businesses and individuals by crafting content, marketing strategies, & management solutions.
Analyzing social media trends is essential. Monitoring industry-specific discussions and recurring themes can reveal emerging trends, providing valuable insights to stay ahead of the curve and inform
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Farid Kazemi
“Public Relation Specialist”
Monitor and Analyze Engagement Social Media Analytics Tools: Use tools like Google Analytics, Hootsuite, or Sprout Social to monitor your social media performance. Track engagement metrics like likes, shares, comments, and follower growth. Adjust Strategies: Based on the analytics, adjust your content strategy to improve engagement and reach.
Consistent engagement on social media is key. Dedicate a few minutes each day to checking your curated feeds, participating in group discussions, and sharing content that aligns with your professional brand. This daily habit ensures that you're continuously exposed to new information and that your professional network remains active, which can be crucial for uncovering opportunities and insights related to industry trends.
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Will Brooke
Co-Founder @ Slate | Making content creation easier for brands
Engaging with content daily can bring a lot to your news feed. These Platform algorithms will start showcasing the newest trends to you!
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Farid Kazemi
“Public Relation Specialist”
Engage with Content Regularly Like and Share: Regularly like, share, and retweet content from industry leaders and influencers to increase visibility and show your engagement. Comment and Add Value: Leave thoughtful comments on posts, articles, and discussions. Adding value to the conversation can help you build a reputation as a knowledgeable professional in your field.
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Muhammad Abdullah
🚀 Empowering exceptional businesses and individuals by crafting content, marketing strategies, & management solutions.
Daily engagement on social media is vital. Regularly check feeds, join discussions, and share relevant content to maintain an active network and stay updated on industry trends, opening doors to valuable opportunities and insights.
Lastly, sharing your own insights about industry trends on social media can establish you as a knowledgeable professional in your field. It can also invite feedback and discussion, providing you with different perspectives. When you share content that adds value to your network, you not only contribute to the community but also reinforce your own understanding of industry trends by articulating your thoughts and analysis.
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Will Brooke
Co-Founder @ Slate | Making content creation easier for brands
If you are not an expert don't do this instead Ask the community and start a discussion with the community. Use Reddit communities, QUORA, or LinkedIn groups and post questions, and get feedback or reviews.
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Lee Zhi Qian
Digital Marketing and Campaigns Strategy
Try, fail and experiment. Rinse and repeat. You will be bulletproofing your brand to understand what your audience like better. Like Nike says, don’t overthink it—just do it.
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Muhammad Abdullah
🚀 Empowering exceptional businesses and individuals by crafting content, marketing strategies, & management solutions.
Exploring niche communities on social media can unveil hidden gems of knowledge and connections. Engage authentically, contribute value, and discover unique perspectives that enrich your understanding and network.
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