CNN Readies For The First Presidential Debate Of 2024
In 2024 the first Presidential debate will be hold June 27, the earliest date ever. In a first, CNN, which is hosting the debate, will be selling ads
Costco Announces They Will Launch A Retail Media Network
Costco, the third largest U.S. retailer, announced they would be launching a retail media network. Costco will benefit from a strong loyalty program and robust membership
Local Advertisers Allocate More Ad Dollars With Connected TV
With cable television losing subscribers and viewers. Car dealerships, small retailers and even political candidates are looking at local CTV to reach consumers.
Heading Into The Finals: NBA Playoff Viewing Is Down From Last Year
On the eve of the NBA Finals, ratings for the first three playoff rounds are down. Meanwhile the NBA is finalizing a new media rights agreements.
Viewers Continue To Watch More Streaming Content On Smart TVs, Report Shows
Inscape's latest Market Trends Report found the continued adoption of streaming video on Smart TV's as viewers are watching less content from cable and broadcast TV.