YouTube to Add AI-Powered Tools for Video Creators, New Chief Says

Google’s YouTube will incorporate new generative AI features into its video-sharing platform, as the internet giant hastens to keep up with artificial intelligence rivals such as OpenAI Inc. and Microsoft Corp. — both of which have rolled out their own consumer-friendly products such as AI chatbots and image-creating services.

“The power of AI is just beginning to emerge in ways that will reinvent video and make the seemingly impossible possible,” Neal Mohan wrote on Wednesday in his first missive to the YouTube community since taking over as head of the video service last month. He explained that YouTube creators will soon be able to virtually swap outfits in videos or create “fantastical film settings” through AI’s generative capabilities “in the coming months.”

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