The music industry hasn’t always welcomed new technology, but the booming NFT marketplace — overall sales generated $25 billion last year — shows the promise of Web3, and everyone wants a piece of the action. Deep Dive explains how artists and executives can get in on it wisely and examines blockchain’s potential to reshape the industry. Plus: lessons in NFT drops from dance music’s pioneers, legal pitfalls to avoid when you’re minting the goods, all the crypto lingo you need to know and a guide to the top startups supporting musicians in the metaverse.