Why Apple Watch

It’s the ultimate device for a healthy life.

Apple Watch can do what your other devices can’t because it’s on your wrist. When you wear it, you get a fitness partner that measures all the ways you move, meaningful health insights, innovative safety features, and a connection to the people you care about most.

Fitness and Activity

Move. Exercise. Stand.
Reach your goals, one ring at a time.

Activity rings show your daily activity, including your active calories, total steps, and workouts completed. Make it your goal to close your rings every day. To keep you motivated there are awards, personalized coaching, and Activity competitions.

Measure all the ways you move.

From strength training and HIIT to Pilates and yoga, Apple Watch offers a healthy range of ways to track your workout. And it shows your progress with advanced metrics and views like Heart Rate Zones, Power, and Elevation.

Built to go the distance. And depth.

Designed for every kind of outdoor adventure in and out of the water, Apple Watch is perfect for hiking, biking, running, swimming, surfing, and those occasional water balloon fights. And with Apple Watch Ultra 2, you can snorkel, scuba dive, and freedive down to 40 meters.1

Health and Safety

It has your heart in mind.

Unusually high or low heart rates and irregular heart rhythms (known as arrhythmias) could be signs of a serious condition.2 But many people don’t recognize the symptoms, so the underlying causes often go undiagnosed. Notifications in the Heart Rate app will alert you to these irregularities so you can take action and consult your doctor.

Learn more about heart health notifications

Available on Series 9 and Ultra 2

ECG on your wrist. Anytime, anywhere.

With the ECG app, Apple Watch is capable of generating an ECG similar to a single-lead electrocardiogram.3 It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.

Learn how to use the ECG app

You snooze. You win.

The Sleep app not only tracks your sleep, it works with your iPhone to help you create a bedtime routine and schedule. And you get deeper insights into your sleep stages during the night.

Emergency services when you need them.

Apple Watch can detect if you’ve been in a severe car crash or taken a hard fall and connect you with emergency services, share your location, and notify your emergency contacts.4 And with Apple Watch Ultra 2, you’ll be equipped with an 86-decibel Siren that can be heard up to 600 feet away.

Understand your cycle like never before.

Apple Watch has an innovative sensor that tracks your temperature while you sleep.5 Cycle Tracking uses this data to provide a retrospective estimate of when you ovulated, which can be helpful for family planning.6 As always, your data is private and secure.

Connectivity

Stay in touch from your wrist.

Text, make calls, and listen to music with ease. And with available cellular, you can do it all without your phone,7 even when you’re out of the country. It makes leaving your phone behind something you can do on purpose.

Keep track of your daily tasks.

Quickly access the latest information from your favorite apps, like Calendar, Mail, Weather, and more, with Smart Stack widgets. You’ll get upcoming meeting reminders, the day’s weather forecast, and even be notified when it’s time to leave for your lunch date.

Apple Watch For Your Kids lets everyone in on the fun.

With Apple Watch For Your Kids, everyone in the family can have an Apple Watch, even if they don’t have their own iPhone.8 Your kids are able to make calls, text, ask Siri questions, listen to music, use apps, and let you know when they arrive at a destination safely.

No more hide-and-seek with your phone. Or AirPods. Or...

Ever lost your phone knowing it’s probably 10 feet away? The Find Devices app helps you quickly locate your lost Apple devices. And with the Find Items app on your watch and Precision Finding on your iPhone,9 you’ll always know where your AirTag-connected belongings are located.

Stream. Download. Pay. Play. Everywhere you go.

Stream over 100 million songs with Apple Music.10 Purchase things quickly and securely with Apple Pay.11 Download new apps from the App Store straight to your watch. And do it all without ever having to take out your iPhone.

Customization

Change your watch band. Switch up your face.

With watch bands in a range of styles, materials, and colors and fully customizable watch faces, you can change your watch to fit your mood or the moment.

Use AR to see
Apple Watch SE.

Just open this page in Safari
on your iPhone or iPad.

Apple Fitness Plus

Apple Fitness Plus Apple Fitness Plus

From HIIT to Meditation,
there’s something for everyone.

Which Apple Watch
is right for you?

Apple Watch
SE

All the
essentials.
Light on price.

44mm or 40mm
aluminum case size

Carbon neutral
combinations available13

Retina display
Up to 1000 nits

S8 SiP

 

Siri

Find iPhone

 

High and low heart
rate notifications

Irregular rhythm
notifications2

Low cardio
fitness notifications

 

Cycle Tracking6

Emergency SOS4

International
emergency calling14

Fall Detection and
Crash Detection4

 

50m Water resistant

Swimproof15

 

 

GPS

Available cellular
connectivity7

Supports Apple Watch
For Your Kids
(GPS + Cellular models)
Connect family members
who don’t have an iPhone
8

Up to 18 hours17

Low Power Mode

 

Apple Watch
Series 9

Powerful sensors,
advanced health features.

45mm or 41mm
aluminum or stainless
steel case size

Carbon neutral
combinations available13

Always-On Retina display
Up to 2000 nits

S9 SiP

Double tap gesture

Faster on-device
Siri with
health
data access

Precision Finding
for iPhone9

ECG app3

High and low heart
rate notifications

Irregular rhythm
notifications2

Low cardio
fitness notifications

Temperature sensing5

Cycle Tracking
with retrospective
ovulation estimates6

Emergency SOS4

International
emergency calling14

Fall Detection and
Crash Detection4

 

50m Water resistant

Swimproof16

 

 

GPS

Available cellular
connectivity7

Supports Apple Watch
For Your Kids
(GPS + Cellular models)
Connect family members
who don’t have an iPhone
8

Up to 18 hours18

Up to 36 hours in
Low Power Mode18

Fast charging20

Apple Watch
Ultra 2

The most rugged
and capable.

49mm titanium
case size

Carbon neutral
combinations available13

Always-On Retina display
Up to 3000 nits

S9 SiP

Double tap gesture

Faster on-device
Siri with
health
data access

Precision Finding
for iPhone9

ECG app3

High and low heart
rate notifications

Irregular rhythm
notifications2

Low cardio
fitness notifications

Temperature sensing5

Cycle Tracking
with retrospective
ovulation estimates6

Emergency SOS4

International
emergency calling14

Fall Detection and
Crash Detection4

Siren

100m Water resistant

Swimproof1

High-speed water sports

Recreational dive to 40m

Precision
dual-frequency GPS

Cellular
connectivity7

Supports Apple Watch
For Your Kids
(GPS + Cellular models)
Connect family members
who don’t have an iPhone
8

Up to 36 hours19

Up to 72 hours in
Low Power Mode19

Fast charging21

Compare all models Shop Apple Watch