UPDATE
09 May 2023
Apple Watch Pride Edition celebrates the LGBTQ+ community
Celebrating the ongoing movement to protect and advance equality for LGBTQ+ communities around the world, Apple is introducing a new Pride Edition Sport Band accompanied by a matching watch face and iOS wallpaper.
Through these efforts, Apple supports and brings awareness to LGBTQ+ advocacy organisations that are working to bring about positive change, including Equality Federation Institute, an advocacy accelerator that is building a network of state-based LGBTQ+ advocacy organisations in the US, and GLSEN, an education organisation working to end discrimination, harassment, and bullying based on sexual orientation, gender identity and gender expression. Additional advocacy organisations Apple supports include Encircle, Equality North Carolina, Equality Texas, Gender Spectrum, Human Rights Campaign, ILGA World, the National Center for Transgender Equality, PFLAG, SMYAL and The Trevor Project.
Inspired by the strength and beauty of the LGBTQ+ community, the new Sport Band design showcases the original pride flag rainbow colours and five others — black and brown symbolise Black and Latin communities, in addition to those who have passed away from or are living with HIV/AIDS, while light blue, pink and white represent transgender and nonbinary individuals.
This year’s design integrates a joyful rainbow of geometric shapes on a white base, which are compression-moulded into the final band. In the forming process, the base material flows around each individual shape, creating small variations in their layout. No two bands are exactly alike, reflecting the individuality of all members of the LGBTQ+ community.
The new Pride Celebration watch face and iOS wallpaper honour the combined strength and mutual support of the LGBTQ+ community. Colourful shapes appear to circulate into the watch display from the band, and respond when a user raises and moves their wrist or taps the display. The corresponding wallpaper is another vibrant interpretation of this year’s Pride design and dynamically moves when the user unlocks their iPhone.
Pricing and Availability
- The Pride Edition Sport Band will be available to order on apple.com/au and in the Apple Store App on 23 May, and will be available at Apple Store locations beginning 24 May, for A$69 RRP inc. GST.
- The Pride Edition Sport Band is available in 41-mm and 45-mm sizes, and is compatible with Apple Watch Series 3 and later.
- The new Pride Celebration watch face and iPhone wallpaper will be available next week, and requires watchOS 9.5 and iOS 16.5.
- Customers can download the matching Pride Celebration watch face through App Clips on the Apple Watch Pride Edition Sport Band packaging, in Apple Store locations and in the Apple Store app, or download it from apple.com/au.
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