Celebrity Beauty Brands
FIRST IMPRESSIONS
Beyoncé's Mom Gave Me a Haircut Using Cécred Products
Here are my honest first impressions of the singer's highly anticipated hair-care line.
At Long Last
At Last, You Can Stop Hoarding Your Expired KKW Makeup
Kim Kardashian dropped a gigantic hint about bringing back color cosmetics.
Right on Target
The 23 Best Skin-Care Brands to Shop During Your Next Target Run
Tried-and-true staples to add to your routine.
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WHERE HAVE (THESE DEALS) BEEN ALL MY LIFE
Stock Up on Fenty Beauty's Cyber Monday 2022 Deals While They're Hot
Don't miss out on one of the best makeup sales of the year.
Vanity Projects
31 Celebrities With Beauty Brands That Are Here to Stay
No flashes in the eye-shadow pan here.
CELEB BEAUTY BRAND
About-Face's Line Artist Eyeliner Just Confirmed My Love for the Brand
Halsey did it again and won a Best of Beauty Award for the second year in a row.
HAPPY HARRYWEEN
Prepare Yourselves, Harry Styles Fans: Pleasing is Launching Makeup
It's a collaboration with fashion designer Marco Ribeiro.
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Skin Care Kerrs...Cures?
The Best Kora Organics Products Allure Editors Rely on for Glowing Skin
In Kerr we trust.
BODY BY ARI
Ariana Grande's New Body-Care Collection Smells Exactly Like Her Perfume
Now you can have soft, supple skin that smells as heavenly as it feels.
LOVE STORY
Idris and Sabrina Elba: Beauty's Newest Skin-Care Founders
The power couple gave Allure the exclusive details on their new skin-care line.
Celebrity
Victoria Beckham Is Wearing No Makeup Other Than Her New Eye Pencil and… What?!
The pencil is great and all, but we're so glad she shared which skin-care products she used before these makeup-free selfies.
TEST IT OUT
Scarlett Johansson Made Colin Jost Test Her New Skin-Care Line
The SNL star has been secretly wearing The Outset's new eye cream for a year.
COVER STORY
Hailey Bieber Knows You're Sick of Celebrity Beauty Brands
Allure's May cover star wants her beauty brand, Rhode, to be "cool and attainable."
It's Not Goodbye
Kim Kardashian's KKW Fragrance Is Shutting Down and Relaunching With a New Name
In the meantime, you can get great deals on what's left of the existing products.
GOODNIGHT N GO
Ariana Grande's r.e.m. beauty Is Launching Its Second Chapter, and I Tried It All
Grande tells Allure the inspiration behind each of her new makeup and skin prep products.
YOU R.E.M.IND ME
I Can't Stop Watching Gottmik Do Ariana Grande's Makeup
Aaaaand now I'm gonna need everything from the r.e.m. beauty website.
RAY OF LIGHT
Winnie Harlow Is Launching Her Own Line of Sunscreen
Allure chatted with the model about the Caribbean, beach life, and some of her favorite childhood hair memories.
GET IT WHILE IT'S HOT
Stop Everything: Gwen Stefani Is Launching Her Own Makeup Line
Here's everything we know about GXVE, the upcoming line from none other than the Hollaback Girl.
CELEBRITY BEAUTY
How Lala Anthony's Pandemic Kitchen Experiments Birthed a Beauty Brand
The TV presenter and actor is launching a brand-new hair-care line, and is kicking it off with a single product.
PLEY-ING AROUND
Peyton List's New Brand Pley Beauty Will Force You Out of Your Beauty Comfort Zone
Thanks to the actor's new beauty line, I got a chance to step out of my makeup comfort zone.