Bollinger unveils big plans to boost wine tourism
The famous champagne house will move into luxury oenotourism before its bicentenary in 2029.
Deep in the cellars at Bollinger, securely locked behind iron gates, is a remarkable library of the famous champagne house’s oldest vintages.
There are precious bottles of the 1952, the first RD – recently disgorged – champagne, released by Madame Lily Bollinger in 1967. Magnums and jeroboams from vintages stretching back through the 20th century and into 19th. And there, in a special extra-secure section at the very back of the cellar, the last remaining bottles of the 1830 vintage, discovered in a forgotten corner of the cellars in 2010. The wine was made the year after the company was founded.
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