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    Bollinger unveils big plans to boost wine tourism

    The famous champagne house will move into luxury oenotourism before its bicentenary in 2029.

    Max AllenDrinks columnist

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    Deep in the cellars at Bollinger, securely locked behind iron gates, is a remarkable library of the famous champagne house’s oldest vintages.

    There are precious bottles of the 1952, the first RD – recently disgorged – champagne, released by Madame Lily Bollinger in 1967. Magnums and jeroboams from vintages stretching back through the 20th century and into 19th. And there, in a special extra-secure section at the very back of the cellar, the last remaining bottles of the 1830 vintage, discovered in a forgotten corner of the cellars in 2010. The wine was made the year after the company was founded.

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    Max Allen
    Max AllenDrinks columnistMax Allen is The Australian Financial Review's drinks columnist. He is an award-winning journalist and author who has written about wine and drinks for close to 25 years. Connect with Max on Twitter. Email Max at max@maxallen.com.au

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