Athletic Brewing’s CMO on Famous Faces, Free Brews and Fierce Competition
Sales of non-alcoholic beer have jumped by double-digits in the U.S., while Athletic Brewing has overtaken beverage giants Heineken and Budweiser as the top-selling booze-free beer.
Corona Leans Into Latinx Roots With Bilingual Ads Starring Pedro Pascal
Corona is emphasizing its Latino roots by sending Pedro Pascal to the beach in a series of bilingual ads from creative agency MullenLowe.
Heineken Reenters the Marvel Universe to End a Fight Between Deadpool and Wolverine
Heineken Silver builds on its 'All the Taste, No Bitter Endings' campaign with an ad tied to the release of Marvel Studios’ Deadpool & Wolverine.
How Guinness Flipped Its Perception as a Winter Stout to Fuel Summer Growth
The strategy behind making the Diageo brand a year-round beverage.
Summer Party Fail? High Noon ‘Lifestyle Guards’ Race to the Rescue
The new campaign, from longtime agency of record Preacher, keeps the sun-soaked vibe of earlier marketing for the canned cocktail brand but adds a more dynamic element with its buff [...]
Ketel One Botanical’s Ad Stars Want a Peach Bellini and a Summer That Never Ends
The new campaign, from agency Alto New York, shifts the brand's message into aspirational territory.
Taika Waititi and Future Bring Luxury With a Twist to Belvedere Ad
The new campaign for Belvedere 10, a $150-per-bottle line extension of the flagship vodka, adds a dose of humor that’s largely absent from the category's marketing.
Stella Artois Makes Light of How Often Drinkers Steal Its Glassware
Stella Artois celebrates thefts of its branded chalices in a playful campaign by David New York.
In Molson’s Feel-Good Summer Campaign, Backyards Are a State of Mind
Molson aims to modernize the brand and become more inclusive with its summer campaign.
Inside Heineken’s 22-Year Partnership With Coachella, ‘Gen Z’s Super Bowl’
With a new multi-year deal, the beer giant fine tunes its activation at 'Gen Z's Super Bowl.'
Heineken’s Key to Customer Data Insights? Gen AI Chatbot
Heineken's internal insights platform KIM has cut costs, time and resources previously spent on market research and analysis.
Heineken and Bodega Drop a Boring Phone to Help Gen Z Switch Off and Party
Heineken collaborated with Bodega to create The Boring Phone, a device with reduced tech to encourage Gen Z to embrace fulfilling social lives.
Bacardi Inks Its Biggest Celeb Deal With Camila Cabello as the Global Face of the Brand
Bacardi Rum leans further into music as a key driver in its marketing, kicking off its most significant artist collaboration to date with pop star Camila Cabello.
Hennessy’s Absurd, Stylish Films Shake Off Stiff Brand Perceptions
Hennessy's offbeat ads feel reminiscent of high fashion films to shake up the legacy brand's image.
Stagecoach Joins Soberchella as Music Fests Amp Up Their Booze-Free Options
The move fits into the growing sober curious and dry tripping trends, largely driven by Gen Z, which aim to add a clear-headed layer to traditionally hard-partying events.