These rolls do seem to be smaller than regular toilet paper rolls but they actually fit better in my dispenser. I buy them because they are bleach free and lower in harmful chemicals than standard toilet paper. I also like that it comes from recycled paper. This is not a very thick, soft and luxurious product but that is just what it is and you have to accept that prior to buying- the eco friendly version of things usually is not. I try to make as many environmentally friendly choices as I can and this is one of them.