This Mother’s Day, we celebrate the moms of YouTube. For the past several years, tens of thousands of creators have contributed to a thriving community of mothers on YouTube, helping new mothers with swaddling tutorials, mom hacks, edible play-dough recipes, and morning routines.
Every year, this community continues to expand. Views of mother-related content grew 81 percent between 2015 and 2016. More importantly, videos related to education and tips for moms grew a staggering 98 percent over the same period.
Rising Moms
To understand who’s behind this growth, we sought out the “emerging” mom creators. These are moms and families who began their channels in 2016 and quickly amassed hundreds of thousands (and, in one case, millions) of subscribers.
With Mother’s Day around the corner, let’s recognize seven new (i.e., they began within the past 18 months) mom and family creators who, as of May 2017, have gained the most subscribers. Collectively, they’ve amassed over 7 million subscribers and have had an outsized impact on the expanding community of mothers on YouTube.
Bramty Juliette - 387,000 subscribers. Channel started in February 2016
Some of Bramty’s most successful videos have been her open advice to other moms, including Q&A about her experience as teen parents. “Day-in-the-life” and “routine” videos are often shared in the mom community, and Bramty’s “Mommy Morning Routine” is a hit with over 1.4M views.
The Ingham Family - 396,000 subscribers. Channel started in December 2015.
For the past 14 months, Sarah and Chris Ingham have been actively vlogging their family of six, uploading over 420 videos to YouTube. Their Christmas Morning Special has proved incredibly popular, receiving over 23 million views to date.
Mila Diverte - 487K Subscribers. Channel started in January 2017.
Mila Diverte has only uploaded five videos in four months, but has already gained over 400,000 subscribers. The rapid viewership is a result of the breakout success in Brazil of the channel Planeta das Gêmeas (2.2M subscribers in 14 months!), which she stars in with her two twin girls. Her most popular video is a Smoothie Challenge, which stars the twins as well.
Mama Rug - 512K subscribers. Channel started in early 2017.
Over the course of a few months, Mama Rug has gained over 500K subscribers. She’s had some help – her son is FaZe Rug, who has an enormous following, with over 5 million subscribers and close to 900 million lifetime views. While her son often participates in videos, many of Mama Rug’s uploads are wisdom-filled monologues about bullying, dealing with a breakup, and cooking.
We Are the Davises - 587K subscribers. Channel started in late 2015.
This family of four is known for their challenge videos, such as The Gummy Food Challenge, Pancake Art Challenge, and Full Face Rhinestones Challenge. The Davises even launched their own gaming channel.
Slyfox Family - 700K subscribers. Channel started in December 2015.
The Slyfox Family are prolific creators, uploading over 450 videos since their first vlog 15 months ago. The family of four has documented their adventures, including a 28-million-view-pool party, an at-home roller coaster, and nose piercings.
Domo and Krissy - 1.4 million subscribers. Channel started in early 2016.
Domo and Krissy is one of the most unique channels to launch last year. It started as a couple vlogging their relationship, but over the past 12 months, has been a day-by-day documentation of Domo’s fertility treatment, learning she’s pregnant, the pregnancy process, and the birth of her son, Domonic (last month). And they haven’t stopped, uploading the baby’s first bath, first photo shoot, and family outing.
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