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Tumblr's Cool New York Headquarters, Where 600 Million Daily Pageviews Are Made

Daniel Goodman | Jan. 12, 2012, 3:48 PM | 664,885 | 16

tumblr, january 2012, bi, dng

Daniel Goodman / Business Insider

Here is the office of Tumblr, the super fast growing blogging platform that may be inspiring Facebook and has big plans for the future.

We had to see where the magic happens.

The Tumblr office is on E 21 St. and that building in the background is actually home to Business Insider.

The Tumblr office is on E 21 St. and that building in the background is actually home to Business Insider.

Daniel Goodman / Business Insider

Tumblr splits its office between two floors. The top one is where most of the staff works.

Tumblr splits its office between two floors. The top one is where most of the staff works.

Daniel Goodman / Business Insider

Of course, a big logo on entry.

Daniel Goodman / Business Insider

There is a book case on entry and the home of their 11-year-old Pomeranian Tommy. You will see him later.

There is a book case on entry and the home of their 11-year-old Pomeranian Tommy. You will see him later.

Daniel Goodman / Business Insider

Once you get into the back there is a pretty good view of the whole office. It spreads out across one half of the building with a kitchen in the middle.

Once you get into the back there is a pretty good view of the whole office. It spreads out across one half of the building with a kitchen in the middle.

Daniel Goodman / Business Insider

There are balloons at each section of desks. This cluster is over the engineers' work stations.

There are balloons at each section of desks. This cluster is over the engineers' work stations.

Daniel Goodman / Business Insider

Andrew Greene, 29, from New Jersey, is a Product Engineer at Tumblr and is working on improving the spam filters. He has been with the company for about a year.

Andrew Greene, 29, from New Jersey, is a Product Engineer at Tumblr and is working on improving the spam filters. He has been with the company for about a year.

Daniel Goodman / Business Insider

Next we head over to the big hanging dice.

Next we head over to the big hanging dice.

Daniel Goodman / Business Insider

The designers sit here and they have another great view of the office.

The designers sit here and they have another great view of the office.

Daniel Goodman / Business Insider

Zack Sultan, 26, from Berkeley, CA, is using a cool pad for a mouse and for drawing designs. He said that Tumblr highlights creativity, so its designs should be simple and self-explanatory and "Put the spotlight on making people's creations look as sexy as possible."

Zack Sultan, 26, from Berkeley, CA, is using a cool pad for a mouse and for drawing designs. He said that Tumblr highlights creativity, so its designs should be simple and self-explanatory and "Put the spotlight on making people's creations look as sexy as possible."

Daniel Goodman / Business Insider

These Tumblr mugs are all around the office. And yes, that is a really, really old computer in the background.

These Tumblr mugs are all around the office. And yes, that is a really, really old computer in the background.

Daniel Goodman / Business Insider

It belongs to Justin, he is a developer working on Tumblr's iPad app.

It belongs to Justin, he is a developer working on Tumblr's iPad app.

Daniel Goodman / Business Insider

The computer is an old terminal that would have been hooked up to some much bigger computer in the old days. Now Justin has it connected to his Mac and uses it for his own terminal applications.

The computer is an old terminal that would have been hooked up to some much bigger computer in the old days. Now Justin has it connected to his Mac and uses it for his own terminal applications.

Daniel Goodman / Business Insider

Justin got these pair of pink slippers as a gift this holiday season. They hang on a wall nearby his desk.

Justin got these pair of pink slippers as a gift this holiday season. They hang on a wall nearby his desk.

Daniel Goodman / Business Insider

The tech team was having a meeting by the kitchen.

The tech team was having a meeting by the kitchen.

Daniel Goodman / Business Insider

So we head to the unicorn.

So we head to the unicorn.

Daniel Goodman / Business Insider

And meet Jason Walton, who manages the company's office IT. Originally from Texas, he keeps the company's systems running. Before Tumblr, he worked at the Guggenheim as the head of infrastructure. He says Tumblr is a lot quieter than the museum where there were more events going on.

And meet Jason Walton, who manages the company's office IT. Originally from Texas, he keeps the company's systems running. Before Tumblr, he worked at the Guggenheim as the head of infrastructure. He says Tumblr is a lot quieter than the museum where there were more events going on.

Daniel Goodman / Business Insider

The kitchen is found in the middle of the office.

The kitchen is found in the middle of the office.

Daniel Goodman / Business Insider

The fridge is covered with letters from Tumblr fans.

The fridge is covered with letters from Tumblr fans.

Daniel Goodman / Business Insider

Daniel Goodman / Business Insider

And some fun, and tender, complaints.

And some fun, and tender, complaints.

Daniel Goodman / Business Insider

Here is a fun drawing among all the letters.

Here is a fun drawing among all the letters.

Daniel Goodman / Business Insider

Inside the fridge.

Inside the fridge.

Daniel Goodman / Business Insider

With ice coffee on top.

With ice coffee on top.

Daniel Goodman / Business Insider

Gotta have snacks.

Gotta have snacks.

Daniel Goodman / Business Insider

And the office loves the Fetco coffee maker.

And the office loves the Fetco coffee maker.

Daniel Goodman / Business Insider

The other beverage options.

The other beverage options.

Daniel Goodman / Business Insider

This is a seltzer maker. Our guide said the engineers drank so much seltzer they needed to get their own machine!

This is a seltzer maker. Our guide said the engineers drank so much seltzer they needed to get their own machine!

Daniel Goodman / Business Insider

The floor of the kitchen is simple concrete, but most of the office has warm wood flooring. That is Tommy over there.

The floor of the kitchen is simple concrete, but most of the office has warm wood flooring. That is Tommy over there.

Daniel Goodman / Business Insider

The bathrooms have Tumblrbots for signs. This is the men's room.

The bathrooms have Tumblrbots for signs. This is the men's room.

Daniel Goodman / Business Insider

And here is the one for ladies.

And here is the one for ladies.

Daniel Goodman / Business Insider

Back into the office, we go in search of dinosaurs.

Back into the office, we go in search of dinosaurs.

Daniel Goodman / Business Insider

Nearby is Annie Werner, a Texas native who is Tumblr's Community Ambassador for the Arts. She has been with the company since August 2010 and works to engage artists and art institutions and helps them use Tumblr.

Nearby is Annie Werner, a Texas native who is Tumblr's Community Ambassador for the Arts. She has been with the company since August 2010 and works to engage artists and art institutions and helps them use Tumblr.

Daniel Goodman / Business Insider

She sits next to Topherchris (Christopher Price)...yes that is him, Tumblr's Editorial Director and the man behind much of Tumblr's own Tumbling. He joined Tumblr in 2007, only a week after it launched!

She sits next to Topherchris (Christopher Price)...yes that is him, Tumblr's Editorial Director and the man behind much of Tumblr's own Tumbling. He joined Tumblr in 2007, only a week after it launched!

Daniel Goodman / Business Insider

If you've ever been to his Tumblr (topherchris.com) you know he loves dinosaurs. This one was a gift from the giver of the balloons (she is coming up).

If you've ever been to his Tumblr (topherchris.com) you know he loves dinosaurs. This one was a gift from the giver of the balloons (she is coming up).

Daniel Goodman / Business Insider

He bought this lighter on Etsy.com from a Tumblr user and artist.

He bought this lighter on Etsy.com from a Tumblr user and artist.

Daniel Goodman / Business Insider

He is also a big fan of googley eyes – these sit on his cabinet.

He is also a big fan of googley eyes – these sit on his cabinet.

Daniel Goodman / Business Insider

And what is better than combining dinosaurs and Star Wars? Seriously, awesome.

And what is better than combining dinosaurs and Star Wars? Seriously, awesome.

Daniel Goodman / Business Insider

It's time to get back to prowling Tumblr and the Internet for things of interest.

It's time to get back to prowling Tumblr and the Internet for things of interest.

Daniel Goodman / Business Insider

Here is Rachel Fershleiser, this is her fifth day at Tumblr! She came to Tumblr from the non-profit Housing Works Bookstore Cafe and is working on the company's outreach to authors and publishers.

Here is Rachel Fershleiser, this is her fifth day at Tumblr! She came to Tumblr from the non-profit Housing Works Bookstore Cafe and is working on the company's outreach to authors and publishers.

Daniel Goodman / Business Insider

There is a big freight elevator in the corner.

There is a big freight elevator in the corner.

Daniel Goodman / Business Insider

It has an old-school button.

It has an old-school button.

Daniel Goodman / Business Insider

And a recycling sign.

And a recycling sign.

Daniel Goodman / Business Insider

Tumblr art (from Tumblr users) is all over the office.

Tumblr art (from Tumblr users) is all over the office.

Daniel Goodman / Business Insider

And here is Tommy the 11-year-old Pomeranian Tumblr has adopted...and for the Big Lebowski fans, yes the dog has %$@ing papers.

And here is Tommy the 11-year-old Pomeranian Tumblr has adopted...and for the Big Lebowski fans, yes the dog has %$@ing papers.

Daniel Goodman / Business Insider

And here is Danielle Strle, the "Balloon Queen" AKA Upper-case Smiley Face (the emoticon and not the words - and yes this was her actual job title for her first six months at Tumblr). When we visited it was her one year anniversary at the company where she is on the Community Outreach team working in partnerships. And that is Tumblr founder David Karp in the background.

And here is Danielle Strle, the "Balloon Queen" AKA Upper-case Smiley Face (the emoticon and not the words - and yes this was her actual job title for her first six months at Tumblr). When we visited it was her one year anniversary at the company where she is on the Community Outreach team working in partnerships. And that is Tumblr founder David Karp in the background.

Daniel Goodman / Business Insider

She has these cool Matchbox Citroen cars on her computes. And there is another set of googely eyes.

She has these cool Matchbox Citroen cars on her computes. And there is another set of googely eyes.

Daniel Goodman / Business Insider

The Tumble in...

The Tumble in...

Daniel Goodman / Business Insider

More Tumblr art.

More Tumblr art.

Daniel Goodman / Business Insider

Here is a meeting room in the back corner of the office upstairs.

Here is a meeting room in the back corner of the office upstairs.

Daniel Goodman / Business Insider

A last shot of Tommy and we are heading downstairs.

A last shot of Tommy and we are heading downstairs.

Daniel Goodman / Business Insider

Down on Tumblr's new floor there are social and meeting areas. As well as a recent addition to the company, a temp receptionist. This is Cassandra Henderson, but she goes by "Salsa."

Down on Tumblr's new floor there are social and meeting areas. As well as a recent addition to the company, a temp receptionist. This is Cassandra Henderson, but she goes by "Salsa."

Daniel Goodman / Business Insider

Bike racks behind the reception area...it gets a little more crowded when the weather is nicer.

Bike racks behind the reception area...it gets a little more crowded when the weather is nicer.

Daniel Goodman / Business Insider

The main waiting area. Meeting in session.

The main waiting area. Meeting in session.

Daniel Goodman / Business Insider

Some educational reading on the table.

Some educational reading on the table.

Daniel Goodman / Business Insider

Towards the back of the room is a big wooden table. Many of the employees eat lunch around the table, or hold impromptu meetings.

Towards the back of the room is a big wooden table. Many of the employees eat lunch around the table, or hold impromptu meetings.

Daniel Goodman / Business Insider

You knew they had some entertainment somewhere. The requisite ping pong table.

You knew they had some entertainment somewhere. The requisite ping pong table.

Daniel Goodman / Business Insider

And meeting rooms with some cool names.

And meeting rooms with some cool names.

Daniel Goodman / Business Insider

Here are some awards Tumblr has received tucked away in the Orion room.

Here are some awards Tumblr has received tucked away in the Orion room.

Daniel Goodman / Business Insider

Spidey Tumblr Art!

Spidey Tumblr Art!

Daniel Goodman / Business Insider

Great name.

Great name.

Daniel Goodman / Business Insider

And a shiny table.

And a shiny table.

Daniel Goodman / Business Insider

A lot of meetings everywhere.

A lot of meetings everywhere.

Daniel Goodman / Business Insider

And everyone was busy at work so we are heading out.

And everyone was busy at work so we are heading out.

Daniel Goodman / Business Insider

Want to see one of the places the Tumblr guys get some of their cool stuff from?

Want to see one of the places the Tumblr guys get some of their cool stuff from?

Take A Tour Of Etsy's Brooklyn Headquarters >>

Tags: Features, Office Tour, Tumblr, New York | Get Alerts for these topics »

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Tumblr is a micro-blogging platform that was founded by David Karp in 2007. The service allows users to post text, images, videos, audio, links, and quotes to their tumblelog, a short-form blog. The New York City-based... More »

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