Florist is the official magazine from the FdF, the German Association of florists, and informs the trade of the latest trends in German floristry.

Step-by-step articles, illustrated with photos of arrangements, shop fitting or the best bouquets are only a few of the inspiring themes to be found in Florist.

The magazine is published fortnightly and is intended to complement the coverage by g&v in the field of creative floristry. The added incentive for a reader of Florist is that they can profit from the advice they get and implement it in their their daily business.

Florist is accepted as the inspirational basis for a huge part of German floristry. Advertising here is of a premium as customers who need to reach a sophisticated pool of professionals regard the classifieds with much interest.