OVERVIEW
In collaboration with Spotify, we crafted a set of UX sounds, or “earcons,” to score interactions across Spotify’s entire product ecosystem, defining a branded sound for voice-first experiences.
OVERVIEW
In collaboration with Spotify, we crafted a set of UX sounds, or “earcons,” to score interactions across Spotify’s entire product ecosystem, defining a branded sound for voice-first experiences.
SERVICES
UX/Product Sound Design, Sonic Brand Strategy
APPLICATION
Mobile App, Voice-Activated Devices
OPPORTUNITY
As the largest streaming service in the world, Spotify makes it easy to find the right music or podcast for any moment. The sounds we designed needed to capture the brand's unique personality while providing useful feedback to users across a vast, multifaceted audio ecosystem.
SOLUTION
For our creative direction, we were inspired by Spotify’s role in helping listeners define their identity and seek out community. This concept came to life through approachable sounds based on bright, uptempo melodies and playful sonic guestures, combined with minimal textures to ensure a transparent and lightweight user experience.
IMPACT
We also worked with Spotify to explore when and where earcons should occur, helping to build best practices for Audio UX. Our earcons can be heard as confirmation sounds in Spotify’s mobile app and as part of their voice search feature.
SERVICES
UX/Product Sound Design, Sonic Brand Strategy
APPLICATION
Mobile App, Voice-Activated Devices
OPPORTUNITY
As the largest streaming service in the world, Spotify makes it easy to find the right music or podcast for any moment. The sounds we designed needed to capture the brand's unique personality while providing useful feedback to users across a vast, multifaceted audio ecosystem.
SOLUTION
For our creative direction, we were inspired by Spotify’s role in helping listeners define their identity and seek out community. This concept came to life through approachable sounds based on bright, uptempo melodies and playful sonic guestures, combined with minimal textures to ensure a transparent and lightweight user experience.
IMPACT
We also worked with Spotify to explore when and where earcons should occur, helping to build best practices for Audio UX. Our earcons can be heard as confirmation sounds in Spotify’s mobile app and as part of their voice search feature.