Whole Foods' Product Offerings and Branding The marketing mix of Whole Foods, resting on the 4Ps (Product, Price, Place, Promotion), revolves around the provision of organic and natural foods. This focus on quality and nourishment sets Whole Foods apart from other natural grocery stores.

My philosophy in that aspect to show customers the attention and courtesy they deserve with a very simple tactic I like to call the 5x5 rule which is simply greeting them within 5 seconds whenever they approach within 5 feet of me. Thank you so much for your time.

When it comes to grocery store customers, brand awareness of Whole Foods Markets is at 78% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

We believe that the best ingredients belong on your plate. That's why we've banned hydrogenated fats, high-fructose corn syrup, sweeteners like aspartame, sucralose and saccharin — along with more than 300 colors, preservatives, flavors and other ingredients from all of the food we sell in our stores.