Both groceries offer a vast range of products, with everything from bacon to exotic superfoods, but Whole Foods has much more brand variety than Trader Joe's. Joe's certainly sells other brands, but much of the store is populated with its own brand. That is not to say that this brand isn't delicious, however.

The Bottom Line. Whole Foods is a certified organic retailer, committed to supporting local farmers and suppliers. Although consumers commonly report higher pricing at Whole Foods, its acquisition by Amazon has enabled Whole Foods customers to enjoy discounts as Prime subscribers with more perks at Whole Foods Markets.

Amazon acquired Whole Foods Market in 2017 for $13.7 billion. Before the purchase, Whole Foods had seen declining sales for several quarters. Warren Buffett and Albertsons were two other potential buyers who said no to the opportunity.

Description. Whole Foods 365 was a spin-off of the Whole Foods brand that offered daily grocery items at lower prices than the main Whole Foods Stores, which are a bit more upmarket. Apart from pricing, the Whole Food 365 stores were also smaller than the original Whole Foods stores.